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Copy (publishing)
In publishing, advertising and related fields, copy refers to written material, in contrast to photographs or other elements of layout, in books, magazines, newspapers and advertising. In advertising, the term 'copy' means the output of copywriters, who are employed to write material which encourages consumers to buy goods or services. In newspapers and magazines, body copy (''q.v.'') is the main article or text that writers are responsible for, in contrast with display copy, accompanying material such as headlines and captions, which are usually written by copy editors or sub-editors. In books, it means the text (manuscript, typescript) as written by the author, which the copy editor then prepares for typesetting and printing. This is also referred to as editorial copy, which is said to have two subdivisions, the body copy and the adjuncts to the body copy. The term's usage can be demonstrated in the way an editor decides to embed an advertising material directly into the edit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Publishing
Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newspapers, and magazines. With the advent of digital information systems, the scope has expanded to include electronic publishing such as E-book, ebooks, academic journals, micropublishing, Electronic publishing, websites, blogs, video game publisher, video game publishing, and the like. Publishing may produce private, club, commons or public goods and may be conducted as a commercial, public, social or community activity. The commercial publishing industry ranges from large multinational conglomerates such as Bertelsmann, RELX, Pearson plc, Pearson and Thomson Reuters to thousands of small independents. It has various divisions such as trade/retail publishing of fiction and non-fiction, educational publishing Kâ12, (k-12) and Academic publi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Copy Editing
Copy editing (also known as copyediting and manuscript editing) is the process of revising written material ( copy) to improve readability and fitness, as well as ensuring that text is free of grammatical and factual errors. ''The Chicago Manual of Style'' states that manuscript editing encompasses "simple mechanical corrections (mechanical editing) through sentence-level interventions (line, or stylistic, editing) to substantial remedial work on literary style and clarity, disorganized passages, baggy prose, muddled tables and figures, and the like (substantive editing)". In the context of print publication, copy editing is done before typesetting and again before proofreading. Outside traditional book and journal publishing, the term ''copy editing'' is used more broadly, and is sometimes referred to as proofreading, or the term ''copy editing'' sometimes includes additional tasks. Although copy editors are generally expected to make simple revisions to smooth awkward passages, t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Publishing
Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newspapers, and magazines. With the advent of digital information systems, the scope has expanded to include electronic publishing such as E-book, ebooks, academic journals, micropublishing, Electronic publishing, websites, blogs, video game publisher, video game publishing, and the like. Publishing may produce private, club, commons or public goods and may be conducted as a commercial, public, social or community activity. The commercial publishing industry ranges from large multinational conglomerates such as Bertelsmann, RELX, Pearson plc, Pearson and Thomson Reuters to thousands of small independents. It has various divisions such as trade/retail publishing of fiction and non-fiction, educational publishing Kâ12, (k-12) and Academic publi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Page Layout
In graphic design, page layout is the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives. The high-level page layout involves deciding on the overall arrangement of text and images, and possibly on the size or shape of the medium. It requires intelligence, sentience, and creativity, and is informed by culture, psychology, and what the document authors and editors wish to communicate and emphasize. Low-level pagination and typesetting are more mechanical processes. Given certain parameters such as boundaries of text areas, the typeface, and font size, justification preference can be done in a straightforward way. Until desktop publishing became dominant, these processes were still done by people, but in modern publishing, they are almost always automated. The result might be published as-is (as for a residential phone book interior) or might be tweaked by a graphic designer (as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Font
In metal typesetting, a font is a particular size, weight and style of a typeface. Each font is a matched set of type, with a piece (a "sort") for each glyph. A typeface consists of a range of such fonts that shared an overall design. In modern usage, with the advent of computer fonts, the term "font" has come to be used as a synonym for "typeface", although a typical typeface (or "font family") consists of a number of fonts. For instance, the typeface "Bauer Bodoni" (sample shown here) includes fonts "Roman" (or "Regular"), " Bold" and ''" Italic"''; each of these exists in a variety of sizes. The term "font" is correctly applied to any one of these alone but may be seen used loosely to refer to the whole typeface. When used in computers, each style is in a separate digital "font file". In both traditional typesetting and modern usage, the word "font" refers to the delivery mechanism of the typeface. In traditional typesetting, the font would be made from metal or wood type: ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Editing
Editing is the process of selecting and preparing written, photographic, visual, audible, or cinematic material used by a person or an entity to convey a message or information. The editing process can involve correction, condensation, organisation, and many other modifications performed with an intention of producing a correct, consistent, accurate and complete piece of work. The editing process often begins with the author's idea for the work itself, continuing as a collaboration between the author and the editor as the work is created. Editing can involve creative skills, human relations and a precise set of methods. There are various editorial positions in publishing. Typically, one finds editorial assistants reporting to the senior-level editorial staff and directors who report to senior executive editors. Senior executive editors are responsible for developing a product for its final release. The smaller the publication, the more these roles overlap. The top editor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Printing
Printing is a process for mass reproducing text and images using a master form or template. The earliest non-paper products involving printing include cylinder seals and objects such as the Cyrus Cylinder and the Cylinders of Nabonidus. The earliest known form of printing as applied to paper was woodblock printing, which appeared in China before 220 AD for cloth printing. However, it would not be applied to paper until the seventh century.Shelagh Vainker in Anne Farrer (ed), "Caves of the Thousand Buddhas", 1990, British Museum publications, Later developments in printing technology include the movable type invented by Bi Sheng around 1040 AD and the printing press invented by Johannes Gutenberg in the 15th century. The technology of printing played a key role in the development of the Renaissance and the Scientific Revolution and laid the material basis for the modern knowledge-based economy and the spread of learning to the masses. History Woodblock printing Woodblock p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Typesetting
Typesetting is the composition of text by means of arranging physical ''type'' (or ''sort'') in mechanical systems or ''glyphs'' in digital systems representing ''characters'' (letters and other symbols).Dictionary.com Unabridged. Random House, Inc. 23 December 2009Dictionary.reference.com/ref> Stored types are retrieved and ordered according to a language's orthography for visual display. Typesetting requires one or more fonts (which are widely but erroneously confused with and substituted for typefaces). One significant effect of typesetting was that authorship of works could be spotted more easily, making it difficult for copiers who have not gained permission. Pre-digital era Manual typesetting During much of the letterpress era, movable type was composed by hand for each page by workers called compositors. A tray with many dividers, called a case, contained cast metal '' sorts'', each with a single letter or symbol, but backwards (so they would print correctly). The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Typescript
TypeScript is a free and open source programming language A programming language is a system of notation for writing computer programs. Most programming languages are text-based formal languages, but they may also be graphical. They are a kind of computer language. The description of a programming ... developed and maintained by Microsoft. It is a strict syntactical superset of JavaScript and adds optional static typing to the language. It is designed for the development of large applications and source-to-source compiler, transpiles to JavaScript. As it is a superset of JavaScript, existing JavaScript programs are also valid TypeScript programs. TypeScript may be used to develop JavaScript applications for both client-side and server-side execution (as with Node.js or Deno (software), Deno). Multiple options are available for transpilation. The default TypeScript Compiler can be used, or the Babel (transcompiler), Babel compiler can be invoked to convert TypeScript to J ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Manuscript
A manuscript (abbreviated MS for singular and MSS for plural) was, traditionally, any document written by hand â or, once practical typewriters became available, typewritten â as opposed to mechanically printing, printed or reproduced in some indirect or automated way. More recently, the term has come to be understood to further include ''any'' written, typed, or word-processed copy of an author's work, as distinguished from the rendition as a printed version of the same. Before the arrival of printing, all documents and books were manuscripts. Manuscripts are not defined by their contents, which may combine writing with mathematical calculations, maps, music notation, explanatory figures, or illustrations. Terminology The study of the writing in surviving manuscripts, the "hand", is termed palaeography (or paleography). The traditional abbreviations are MS for manuscript and MSS for manuscripts, while the forms MS., ms or ms. for singular, and MSS., mss or ms ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Photo Caption
Photo captions, also known as cutlines, are a few lines of text used to explain and elaborate on published photographs. In some cases captions and cutlines are distinguished, where the caption is a short (usually one-line) title/explanation for the photo, while the cutline is a longer, prose block under the caption, generally describing the photograph, giving context, or relating it to the article. Captions more than a few sentences long are often referred to as a "copy block". They are a type of display copy. Display copy also includes headlines and contrasts with "body copy", such as newspaper articles and magazines. Captions can also be generated by automatic image captioning Natural language generation (NLG) is a software process that produces natural language output. In one of the most widely-cited survey of NLG methods, NLG is characterized as "the subfield of artificial intelligence and computational linguistics th ... software. References See also *''The Art of Editin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
