Coppertone Girl
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Coppertone Girl
Coppertone is the brand name for an American sunscreen. Coppertone is headquartered in Whippany, New Jersey. Coppertone uses a variety of branding, including the Coppertone girl logo and a distinctive fragrance. Product line The original product dates to 1944, when pharmacist Benjamin Green invented a lotion to darken tans. The product line has been expanded to include many skin care products, predominantly sunscreens. Coppertone has become the leading sun care brand in the United States, with annual $9 billion in global sales. Branding Coppertone name The name ''Coppertone'' originated from its marketing of suntan lotion, as opposed to sunscreen. Coppertone girl In the time when the product was a suntan lotion, the company introduced the character the Coppertone girl, also known as Little Miss Coppertone. In the advertisement, a young blond girl in pigtails stares in surprise as a Cocker Spaniel puppy tugs at her swimsuit, revealing her tan line. Logo history Th ...
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Coppertone
Coppertone is the brand name for an American sunscreen. Coppertone is headquartered in Whippany, New Jersey. Coppertone uses a variety of branding, including the Coppertone girl logo and a distinctive fragrance. Product line The original product dates to 1944, when pharmacist Benjamin Green invented a lotion to darken tans. The product line has been expanded to include many skin care products, predominantly sunscreens. Coppertone has become the leading sun care brand in the United States, with annual $9 billion in global sales. Branding Coppertone name The name ''Coppertone'' originated from its marketing of suntan lotion, as opposed to sunscreen. Coppertone girl In the time when the product was a suntan lotion, the company introduced the character the Coppertone girl, also known as Little Miss Coppertone. In the advertisement, a young blond girl in pigtails stares in surprise as a Cocker Spaniel puppy tugs at her swimsuit, revealing her tan line. Logo history The ...
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Sensory Branding
Sensory branding is a type of marketing that appeals to all the senses in relation to the brand. It uses the senses to relate with customers on an emotional level. Brands can forge emotional associations in the customers' minds by appealing to their senses. A multi-sensory brand experience generates certain beliefs, feelings, thoughts and opinions to create a brandgon image in the consumer's mind. Overview Sensory branding is used to relate to the customer in a more personal way than mass marketing. It is a technique that does what traditional forms of advertising cannot. It is used in retail design, magazines, showrooms, trade-fair booths, service centres, and corporate headquarters. A multi-sensory experience occurs when the customer is appealed to by two or more senses. According to Rieunier (2002), the sensory marketing approach tries to fill in the deficiencies of the "traditional marketing" which is too rational. Classic marketing is based on the idea that the customer is rat ...
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Products Introduced In 1944
Product may refer to: Business * Product (business), an item that serves as a solution to a specific consumer problem. * Product (project management), a deliverable or set of deliverables that contribute to a business solution Mathematics * Product (mathematics) Algebra * Direct product Set theory * Cartesian product of sets Group theory * Direct product of groups * Semidirect product * Product of group subsets * Wreath product * Free product * Zappa–Szép product (or knit product), a generalization of the direct and semidirect products Ring theory * Product of rings * Ideal operations, for product of ideals Linear algebra * Scalar multiplication * Matrix multiplication * Inner product, on an inner product space * Exterior product or wedge product * Multiplication of vectors: ** Dot product ** Cross product ** Seven-dimensional cross product ** Triple product, in vector calculus * Tensor product Topology * Product topology Algebraic topology * Cap product * Cup product * ...
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Cosmetics Brands
Cosmetics are constituted mixtures of chemical compounds derived from either natural sources, or synthetically created ones. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protect the body or skin. Cosmetics designed to enhance or alter one's appearance (makeup) can be used to conceal blemishes, enhance one's natural features (such as the eyebrows and eyelashes), add color to a person's face, or change the appearance of the face entirely to resemble a different person, creature or object. Cosmetics can also be designed to add fragrance to the body. Definition and etymology The word ''cosmetics'' derives from the Greek (), meaning "technique of dress and ornament", from (), "skilled in ordering or arranging" and that from (), meaning "order" and "ornament". Cosmetics are constituted from a mixture of chemical compounds derived from either natural sources, or synthetically created ones. Legal definition Th ...
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Sunscreen Brands
Sunscreen, also known as sunblock or sun cream, is a Photoprotection, photoprotective topical product for the skin that mainly absorbs, or to a much lesser extent reflects, some of the sun's ultraviolet (UV) radiation and thus helps protect against sunburn and most importantly prevent skin cancer. Sunscreens come as lotions, sprays, gels, foams (such as an expanded foam lotion or whipped lotion), sticks, powders and other topical products. Sunscreens are common supplements to clothing, particularly sunglasses, sunhats and special sun protective clothing, and other forms of photoprotection (such as umbrellas). The first sunscreen in the world was invented in Australia, by chemist H.A. Milton Blake, in 1932 formulating with the UV filter 'salol' (phenyl salicylate) at a concentration of 10%. Its protection was verified by the University of Adelaide and it was also produced commercially by Blake's company, Hamilton Laboratories. Despite sunscreen being relatively new, sun protecti ...
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