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Contingency Sponsorship
Common in auto racing, contingency sponsorship is a form of sponsorship whereby race teams place company decals on their vehicles in exchange for awards for winning or meeting certain performance goals. These awards can be monetary or can include credits for free or discounted equipment. The best known example of a series with many contingency sponsorships was the NASCAR Cup Series The NASCAR Cup Series is the top racing series of the National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. In 1971, .... The front fenders of the cars were mottled with rectangular decals that teams are either required or financially encouraged to display. Some of the more lucrative contingencies are the Busch Pole Award and the Sunoco Rookie of the Year Award. In 2018, NASCAR moved away contingency sponsorship stickers in the cars, instead granting such sponsors online ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Auto Racing
Auto racing (also known as car racing, motor racing, or automobile racing) is a motorsport involving the racing of automobiles for competition. Auto racing has existed since the invention of the automobile. Races of various sorts were organised, with the first recorded as early as 1867. Many of the earliest events were effectively Classic trials, reliability trials, aimed at proving these new machines were a practical mode of transport, but soon became an important way for automobile makers to demonstrate their machines. By the 1930s, specialist racing cars had developed. There are now numerous different categories, each with different rules and regulations. History The first prearranged match race of two self-powered road vehicles over a prescribed route occurred at 4:30 A.M. on August 30, 1867, between Ashton-under-Lyne and Old Trafford, a distance of eight miles. It was won by the carriage of Isaac Watt Boulton. Internal combustion auto racing events began soon after ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sponsorship
Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is known as the sponsor. Definition Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. While the sponsoree (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements. Theories A range of psychological and communications theories have been used to exp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
NASCAR Cup Series
The NASCAR Cup Series is the top racing series of the National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. In 1971, when the series began leasing its naming rights to the R. J. Reynolds Tobacco Company, it was referred to as the NASCAR Winston Cup Series (1971–2003). A similar deal was made with Nextel in 2003, and it became the NASCAR Nextel Cup Series (2004–2007). Sprint acquired Nextel in 2005, and in 2008 the series was renamed the NASCAR Sprint Cup Series (2008–2016). In December 2016, it was announced that Monster Energy would become the new title sponsor, and the series was renamed the Monster Energy NASCAR Cup Series (2017–2019). In 2019, NASCAR rejected Monster's offer to extend the current naming rights deal beyond the end of the season. NASCAR subsequently announced its move to a new tiered sponsorship model beginning with the 202 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Busch Pole Award
The Busch Pole Award, also called the Anheuser-Busch Pole Award if the driver is under 21 years of age (minimum age for alcohol advertising and consumption), and previously the Coors Light Pole Award (2008-2017, except in NASCAR Camping World Truck Series where it was referred as the Keystone Light Pole Award or 21 Means 21 Pole Award if the driver is under 21 under Molson-Coors sponsorship) and Budweiser Pole Award (1998-2008), is an award given to the fastest qualifier in each NASCAR national series points-paying race. The original premise behind the sponsorship was that each driver who won a pole position in the previous Cup Series season was entered in The Clash at Daytona at Daytona International Speedway a week before the season-opening Daytona 500. The Pole Award was not given at events where Pole Qualifying was rained out and the line-up was determined by owner's points. Initially sponsored by Anheuser-Busch's Busch Beer, the award was transferred over to the Budweiser ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
NASCAR Rookie Of The Year
The NASCAR Rookie of the Year Award is presented to the first-year driver that has the best season in a NASCAR season. Each of NASCAR's national and regional touring series selects a RotY winner each year. History of the Award The Rookie of the Year award for NASCAR's premier series was first presented to a driver named Blackie Pitt by Houston Lawing, NASCAR's Public Relations director, in 1954. While it wasn't an official award, it would help set the standard for the top rookie prize. An official award started with the 1958 season. From the 1958 through the 1973 seasons, NASCAR did not have an official points system to determine the Rookie of the Year, so NASCAR's officials merely gathered together to select a winner. Some years were straight forward, such as James Hylton's selection in 1966, when he finished second in the overall championship, the highest ever finish for an eligible rookie. In other years, the system came under controversy, as officials didn't consider for ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sponsorships
Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is known as the sponsor. Definition Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. While the sponsoree (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements. Theories A range of psychological and communications theories have been used to exp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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