Contextual Searching
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Contextual Searching
Contextual search is a form of optimizing web-based search results based on context provided by the user and the computer being used to enter the query. Contextual search services differ from current search engines based on traditional information retrieval that return lists of documents based on their relevance to the query. Rather, contextual search attempts to increase the precision of results based on how valuable they are to individual users. Basic contextual search The basic form of contextual search is the process of scanning the full-text of a query in order to understand what the user needs. Web search engines scan HTML pages for content and return an index rating based on how relevant the content is to the entered query. HTML pages that have a higher occurrence of query keywords within their content are not rated higher. Users have limited control over the context of their query based on the words they use to search with. For example, users looking for the menu portion ...
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Relevance (information Retrieval)
In information science and information retrieval, relevance denotes how well a retrieved document or set of documents meets the information need of the user. Relevance may include concerns such as timeliness, authority or novelty of the result. History The concern with the problem of finding relevant information dates back at least to the first publication of scientific journals in the 17th century. The formal study of relevance began in the 20th Century with the study of what would later be called bibliometrics. In the 1930s and 1940s, S. C. Bradford used the term "relevant" to characterize articles relevant to a subject (cf., Bradford's law). In the 1950s, the first information retrieval systems emerged, and researchers noted the retrieval of irrelevant articles as a significant concern. In 1958, B. C. Vickery made the concept of relevance explicit in an address at the International Conference on Scientific Information. Since 1958, information scientists have explored and deb ...
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Precision And Recall
In pattern recognition, information retrieval, object detection and classification (machine learning), precision and recall are performance metrics that apply to data retrieved from a collection, corpus or sample space. Precision (also called positive predictive value) is the fraction of relevant instances among the retrieved instances, while recall (also known as sensitivity) is the fraction of relevant instances that were retrieved. Both precision and recall are therefore based on relevance. Consider a computer program for recognizing dogs (the relevant element) in a digital photograph. Upon processing a picture which contains ten cats and twelve dogs, the program identifies eight dogs. Of the eight elements identified as dogs, only five actually are dogs (true positives), while the other three are cats (false positives). Seven dogs were missed (false negatives), and seven cats were correctly excluded (true negatives). The program's precision is then 5/8 (true positives / se ...
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Local Search (Internet)
Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. Typical local search queries include not only information about "what" the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also "where" information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude. Examples of local searches include "Hong Kong hotels", "Manhattan restaurants", and "Dublin car rental". Local searches exhibit explicit or implicit local intent. A search that includes a location modifier, such as "Bellevue, WA" or "14th arrondissement", is an explicit local search. A search that references a product or service that is typically consumed locally, such as "restaurant" or "nail salon", is an implicit local search. Local searches on Google Search typically return organic resu ...
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Watson (computer)
IBM Watson is a question answering, question-answering computer system capable of answering questions posed in natural language, developed in IBM's DeepQA project by a research team led by principal investigator David Ferrucci. Watson was named after IBM's founder and first CEO, industrialist Thomas J. Watson. The computer system was initially developed to answer questions on the quiz show ''Jeopardy!'' and, in 2011, the Watson computer system competed on ''Jeopardy!'' against champions Brad Rutter and Ken Jennings, winning the first place prize of $1 million. In February 2013, IBM announced that Watson's first commercial application would be for utilization management decisions in lung cancer treatment at Memorial Sloan Kettering Cancer Center, New York City, in conjunction with WellPoint (now Anthem (company), Anthem). Description Watson was created as a question answering (QA) computing system that IBM built to apply advanced natural language processing, information retrie ...
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Unstructured Data
Unstructured data (or unstructured information) is information that either does not have a pre-defined data model or is not organized in a pre-defined manner. Unstructured information is typically text-heavy, but may contain data such as dates, numbers, and facts as well. This results in irregularities and ambiguities that make it difficult to understand using traditional programs as compared to data stored in fielded form in databases or annotated ( semantically tagged) in documents. In 1998, Merrill Lynch said "unstructured data comprises the vast majority of data found in an organization, some estimates run as high as 80%." It's unclear what the source of this number is, but nonetheless it is accepted by some. Other sources have reported similar or higher percentages of unstructured data. , IDC and Dell EMC project that data will grow to 40 zettabytes by 2020, resulting in a 50-fold growth from the beginning of 2010. More recently, IDC and Seagate predict that the global datas ...
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Local Search (Internet)
Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. Typical local search queries include not only information about "what" the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also "where" information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude. Examples of local searches include "Hong Kong hotels", "Manhattan restaurants", and "Dublin car rental". Local searches exhibit explicit or implicit local intent. A search that includes a location modifier, such as "Bellevue, WA" or "14th arrondissement", is an explicit local search. A search that references a product or service that is typically consumed locally, such as "restaurant" or "nail salon", is an implicit local search. Local searches on Google Search typically return organic resu ...
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Personalized Search
Personalized search refers to web search experiences that are tailored specifically to an individual's interests by incorporating information about the individual beyond the specific query provided. There are two general approaches to personalizing search results, involving modifying the user's query and re-ranking search results. History Google introduced personalized search in 2004 and it was implemented in 2005 to Google search. Google has personalized search implemented for all users, not only those with a Google account. There is not much information on how exactly Google personalizes their searches; however, it is believed that they use user language, location, and web history. Early search engines, like Google and AltaVista, found results based only on key words. Personalized search, as pioneered by Google, has become far more complex with the goal to "understand exactly what you mean and give you exactly what you want." Using mathematical algorithms, search engines are ...
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Internet Search Engines
A search engine is a software system designed to carry out Web search query, web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The Search engine results page, search results are generally presented in a line of results, often referred to as search engine results pages (SERPs). When a user enters a query into a search engine, the engine scans its Search engine indexing, index of web pages to find those that are relevant to the user's query. The results are then ranked by relevancy and displayed to the user. The information may be a mix of links to web pages, images, videos, infographics, articles, research papers, and other types of files. Some search engines also data mining, mine data available in databases or open directories. Unlike web directories and social bookmarking, social bookmarking sites, which are maintained by human editors, search engines also maintain real-time computing, real-tim ...
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Information Retrieval Techniques
Information is an abstract concept that refers to that which has the power to inform. At the most fundamental level information pertains to the interpretation of that which may be sensed. Any natural process that is not completely random, and any observable pattern in any medium can be said to convey some amount of information. Whereas digital signals and other data use discrete signs to convey information, other phenomena and artifacts such as analog signals, poems, pictures, music or other sounds, and currents convey information in a more continuous form. Information is not knowledge itself, but the meaning that may be derived from a representation through interpretation. Information is often processed iteratively: Data available at one step are processed into information to be interpreted and processed at the next step. For example, in written text each symbol or letter conveys information relevant to the word it is part of, each word conveys information relevan ...
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