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A value-added service (VAS) is a popular telecommunications industry{{cite web, url=http://www.prweb.com/releases/2013/11/prweb11284640.htm, title=Global Mobile Value Added Services (VAS) Market: Worldwide Industry Share, Investment Trends, Growth, Size, Strategy And Forecast Research Report 2013, date=3 November 2013, work=PRWeb term for non-core services, or, in short, all services beyond standard voice calls and fax transmissions. However, it can be used in any service industry, for services available at little or no cost, to promote their primary business. In the telecommunications industry, on a conceptual level, value-added services ''add value'' to the standard service offering, spurring subscribers to use their phone more and allowing the operator to drive up their average revenue per user. For mobile phones, technologies like SMS, MMS and data access were historically usually considered value-added services, but in recent years SMS, MMS and data access have more and mor ...
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Telecommunications Industry
The telecommunications industries within the sector of information and communication technology is made up of all telecommunications/telephone companies and internet service providers and plays a crucial role in the evolution of mobile communications and the information society. Traditional telephone calls continue to be the industry's biggest revenue generator, but thanks to advances in network technology, telecom today is less about voice and increasingly about text (messaging, email) and images (e.g. video streaming). High-speed internet access for computer-based data applications such as broadband information services and interactive entertainment is pervasive. Digital subscriber line (DSL) is the main broadband telecom technology. The fastest growth comes from (value-added) network service, services delivered over mobile networks. Insight Research projected that telecommunications services revenue worldwide would grow from $2.2 trillion in 2015 to $2.4 trillion in 2019. ...
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Gateway (telecommunications)
A gateway is a piece of networking hardware or software used in telecommunications networks that allows data to flow from one discrete network to another. Gateways are distinct from routers or switches in that they communicate using more than one protocol to connect multiple networks and can operate at any of the seven layers of the open systems interconnection model (OSI). The term gateway can also loosely refer to a computer or computer program configured to perform the tasks of a gateway, such as a default gateway or router, and in the case of HTTP, gateway is also often used as a synonym for reverse proxy. Network gateway A network gateway provides a connection between networks and contains devices, such as protocol translators, impedance matchers, rate converters, fault isolators, or signal translators. A network gateway requires the establishment of mutually acceptable administrative procedures between the networks using the gateway. Network gateways, known as protocol ...
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Stickering
Sticker art (also known as sticker bombing, sticker slapping, slap tagging, and sticker tagging) is a form of street art in which an image or message is publicly displayed using stickers. These stickers may promote a political agenda, comment on a policy or issue, or comprise a subcategory of graffiti. Sticker artists use a variety of label types, including inexpensively purchased and free stickers, such as the United States Postal Service's Label 228 or name tags. History Even if there were various unknown pioneers before, the first officially recognized example of sticker art in the USA is ''André the giant has a posse'' by Shepard Fairey, created in 1989. The first European (and non-American) sticker art project is ''I Sauri'', started in 1993. Since 2000, many graffiti artists and street artists, like Katsu or Barry McGee incorporated stickers in their production, using them as an alternative to tagging and bombing, or as autonomous art projects. Creation Label 228s ...
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Infotainment
Infotainment (a portmanteau of ''information'' and ''entertainment''), also called soft news as a way to distinguish it from serious journalism or hard news, is a type of media, usually television or online, that provides a combination of information and entertainment. The term may be used disparagingly to devalue infotainment or soft news subjects in favor of more serious hard news subjects. Infotainment-based websites and social media apps are gaining traction due to their focused publishing of infotainment content, e.g. BuzzFeed. Background The terms "infotainment" and "infotainer" were first used in September 1980 at the Joint Conference of ASLIB, the Institute of Information Scientists, and the Library Association in Sheffield, UK. The Infotainers were a group of British information scientists who put on comedy shows at these professional conferences between 1980 and 1990. In 1983, "infotainment" began to see more popular usage, and the infotainment style gradually beg ...
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Ringback Tone
Ringing tone (audible ringing, also ringback tone) is a signaling tone in telecommunication that is heard by the originator of a telephone call while the destination terminal is alerting the receiving party. The tone is typically a repeated cadence similar to a traditional power ringing signal (''ringtone''), but is usually not played synchronously. Various telecommunication groups, such as the Bell System and the General Post Office (GPO) developed standards, in part taken over by the European Telecommunications Standards Institute (ETSI) and other standards bodies. With modern cell phone and smartphone technology ringing tone can be customized and even used for advertising. Purpose and description When a telephone user initiates a telephone call, typically by dialing or selecting a telephone number on a telephone, the progress or status of the call attempt is indicated to the user audibly by a several types of call progress tones. For example, during the period of routing the ...
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Online Game
An online game is a video game that is either partially or primarily played through the Internet or any other computer network available. Online games are ubiquitous on modern gaming platforms, including PC game, PCs, Console game, consoles and mobile game, mobile devices, and span many video game genre, genres, including first-person shooters, Strategy video game, strategy games, and massively multiplayer online role-playing games (MMORPG). In 2019, revenue in the online games segment reached $16.9 billion, with $4.2 billion generated by China and $3.5 billion in the United States. Since 2010s, a common trend among online games has been operating them as games as a service, using monetization schemes such as loot boxes and battle passes as purchasable items atop Free-to-play, freely-offered games. Unlike purchased retail games, online games have the problem of not being permanently playable, as they require special Game server, servers in order to function. The de ...
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Ring Tone
A ringtone, ring tone or ring is the sound made by a telephone to indicate an incoming call. Originally referring to and made by the electromechanical striking of bells, the term now refers to any sound on any device alerting of a new incoming call—up to and including recordings of original telephone bells. Electronic telephones, especially smartphones, are manufactured with a preloaded selection of ringtones. Customers can buy or generate custom ringtones for installation on the device. Background and history A telephone rings when the telephone network indicates an incoming call, so that the recipient is alerted of the call attempt. Landline telephones typically receive an electric alternating current signal, called ''power ringing'' or ''ringing signal'', generated by the telephone exchange to which the telephone is connected. The ringing current originally operated an electric bell. For mobile phones, the network sends a message to the recipient's device, which may activa ...
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Over-the-top Content
An over-the-top (OTT) media service is a media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms: the types of companies that traditionally act as controllers or distributors of such content. It has also been used to describe no-carrier cellphones, for which all communications are charged as data, avoiding monopolistic competition, or apps for phones that transmit data in this manner, including both those that replace other call methods and those that update software. The term is most synonymous with subscription-based video on demand (SVoD) services that offer access to film and television content (including existing shows and movies for which rights have been acquired from the content owner, as well as original content produced specifically for the service). OTT also encompasses a wave of "skinny" television services that offer access to live streams of linear specialty channels, similar to a traditional s ...
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M-commerce
The term mobile commerce was originally coined in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum, to mean "the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology." Many choose to think of Mobile Commerce as meaning "a retail outlet in your customer’s pocket." Mobile commerce is worth US$800 billion, with Asia representing almost half of the market. History The Global Mobile Commerce Forum, which came to include over 100 organisations, had its fully minuted launch in London on 10 November 1997. Kevin Duffey was elected as the Executive Chairman at the first meeting in November 1997. The meeting was opened by Dr. Mike Short, former chairman of the GSM Association, with the very first forecasts for mobile commerce from Kevin Duffey (Group Telecoms Director of Logica) and Tom Alexander (later CEO of Virgin Mobile and then of Orange). Over 100 companies joined the Forum within a year, many f ...
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Mobile Money
A mobile payment, also referred to as mobile money, mobile money transfer and mobile wallet, is any of various payment processing services operated under financial regulations and performed from or via a mobile device, as the cardinal class of digital wallet. Instead of paying with cash, cheque, or credit cards, a consumer can use a payment app on a mobile device to pay for a wide range of services and digital or hard goods. Although the concept of using non-coin-based currency systems has a long history, it is only in the 21st century that the technology to support such systems has become widely available. Mobile payments began adoption in Japan in the 2000s and later all over the world in different ways. The first patent exclusively defined "Mobile Payment System" was filed in 2000. In developing countries, mobile payment solutions have been deployed as a means of extending financial services to the community known as the "unbanked" or "underbanked", which is estimated to be a ...
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Mobile Advertising
Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mobile web site. It is estimated that U.S. mobile app-installed ads accounted for 30% of all mobile advertising revenue in 2014, and will top $4.6 billion in 2016, and over $6.8 billion by the end of 2019. Other ways mobile advertising can be purchased include working with a Mobile Demand Side Platform, in which ad impressions are bought in real-time on an Ad exchange. Another report has indicated that worldwide mobile digital advertising spend would reach $185 billion in 2018, $217 billion in 2019 and $247 billion in 2020. Overview Some see mobile advertising as closely related to online or internet advertising, though its reach is far greater — currently, most mobile advertising is targeted at mobile phones, that came at an estimated g ...
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Voicemail
A voicemail system (also known as voice message or voice bank) is a computer-based system that allows users and subscribers to exchange personal voice messages; to select and deliver voice information; and to process transactions relating to individuals, organizations, products, and services, using an ordinary phone. The term is also used more broadly to denote any system of conveying a stored telecommunications voice messages, including using an answering machine. Most cell phone services offer voicemail as a basic feature; many corporate private branch exchanges include versatile internal voice-messaging services, and *98 vertical service code subscription is available to most individual and small business landline subscribers (in the US). History The term ''Voicemail'' was coined by Televoice International (later Voicemail International, or VMI) for their introduction of the first US-wide Voicemail service in 1980. Although VMI trademarked the term, it eventually became a gen ...
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