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Confessions Of An Advertising Man
In ''Confessions of an Advertising Man'', David Ogilvy shares his lessons from advertising consumer brands worldwide in the fifties and sixties in an eleven-chapter playbook of more than two hundred rules that cover corporate and subject matter aspects, the latter focused on the copywriting and illustrations of advertising campaigns for printed media. Two editions were released, in 1963 and 1988. Summary of the 1963 edition I - Managing an advertising agency is like managing any other creative business. Ogilvy articulates the ten anchors that underpinned the corporate culture of his agency’s 497 employees in 1963: they work hard, combine intelligence with intellectual honesty, put passion in what they do, do not soak up to their bosses, are self-confident, do not hire their spouses but future successors who they build up, have gentle manners, are well-organised and deliver work on time. II - Ogilvy founded his agency in 1948 with $6,000 and the financial backing of his broth ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
David Ogilvy (businessman)
David Mackenzie Ogilvy (; 23 June 1911 – 21 July 1999) was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising". Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits. His most famous campaigns include Rolls-Royce, Dove soap, and Hathaway shirts. Early life (1911–1938) David Mackenzie Ogilvy was born on 23 June 1911 at West Horsley, Surrey in England. His mother was Dorothy Blew Fairfield (1881-1942), daughter of Arthur Rowan Fairfield, a civil servant from Ireland. His father, Francis John Longley Ogilvy, (1866-1943) was a stockbroker. He was a first cousin once removed of the writer Rebecca West and of Douglas Holden Blew Jones, who was the brother-in-law of Freda Dudley Ward and the father-in-law of Antony Lambton, 6th Earl of Durham. Ogilvy attended St Cyprian's School, Eastbourne, on reduced fees because of his father's straitened circumstances ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Atheneum Books
Atheneum Books was a New York City publishing house established in 1959 by Alfred A. Knopf, Jr., Simon Michael Bessie and Hiram Haydn. Simon & Schuster has owned Atheneum properties since its acquisition of Macmillan in 1994 and it created Atheneum Books for Young Readers as an imprint for children's books in the 2000s. History Alfred A. Knopf, Jr. left his family publishing house Alfred A. Knopf and created Atheneum Books in 1959 with Simon Michael Bessie (Harpers) and Hiram Haydn (Random House). It became the publisher of Pulitzer Prize winners Edward Albee, Charles Johnson, James Merrill, Nikki Giovanni, Mona Van Duyn and Theodore H. White. It also published Ernest Gaines' first book ''Catherine Carmier'' (1964). Knopf personally recruited editor Jean E. Karl to establish a Children's Book Department in 1961. Jalowitz, Alan (Summer 2006)"Karl, Jean (Edna)". Pennsylvania Center for the Book. Penn State University. Retrieved 2011-10-21. Palmquist, Vicki (July 29 o year" ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chase Bank
JPMorgan Chase Bank, N.A., doing business as Chase Bank or often as Chase, is an American national bank headquartered in New York City, that constitutes the consumer and commercial banking subsidiary of the U.S. multinational banking and financial services holding company, JPMorgan Chase. The bank was known as Chase Manhattan Bank until it merged with J.P. Morgan & Co. in 2000. Chase Manhattan Bank was formed by the merger of the Chase National Bank and the Manhattan Company in 1955. The bank merged with Bank One Corporation in 2004 and in 2008 acquired the deposits and most assets of Washington Mutual. Chase offers more than 5,100 branches and 17,000 ATMs nationwide. JPMorgan Chase & Co. has 250,355 employees (as of 2016) and operates in more than 100 countries. JPMorgan Chase & Co. had assets of $3.31 trillion in 2022, which makes it the largest bank in the United States as well as the bank with the most branches in the United States and the only bank with a presence in a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Standard Oil Co
Standard may refer to: Symbols * Colours, standards and guidons, kinds of military signs * Standard (emblem), a type of a large symbol or emblem used for identification Norms, conventions or requirements * Standard (metrology), an object that bears a defined relationship to a unit of measure used for calibration of measuring devices * Standard (timber unit), an obsolete measure of timber used in trade * Breed standard (also called bench standard), in animal fancy and animal husbandry * BioCompute Standard, a standard for next generation sequencing * ''De facto'' standard, product or system with market dominance * Gold standard, a monetary system based on gold; also used metaphorically for the best of several options, against which the others are measured * Internet Standard, a specification ratified as an open standard by the Internet Engineering Task Force * Learning standards, standards applied to education content * Standard displacement, a naval term describing the weig ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Shell Plc
Shell plc is a British multinational oil and gas company headquartered in London, England. Shell is a public limited company with a primary listing on the London Stock Exchange (LSE) and secondary listings on Euronext Amsterdam and the New York Stock Exchange. It is one of the oil and gas "supermajors" and by revenue and profits is consistently one of the largest companies in the world. Measured by both its own emissions, and the emissions of all the fossil fuels it sells, Shell was the ninth-largest corporate producer of greenhouse gas emissions in the period 1988–2015. Shell was formed in 1907 through the merger of Royal Dutch Petroleum Company of the Netherlands and The "Shell" Transport and Trading Company of the United Kingdom. The combined company rapidly became the leading competitor of the American Standard Oil and by 1920 Shell was the largest producer of oil in the world. Shell first entered the chemicals industry in 1929. Shell was one of the " Seven Sisters" whic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
KLM Royal Dutch Airlines
KLM Royal Dutch Airlines, legally ''Koninklijke Luchtvaart Maatschappij Naamloze vennootschap, N.V.'' (literal translation: Royal Aviation Company Plc.), is the flag carrier airline of the Netherlands. KLM is headquartered in Amstelveen, with its hub at nearby Amsterdam Airport Schiphol. It is part of the Air France–KLM group and a member of the SkyTeam airline alliance. Founded in 1919, KLM is the List of airlines by foundation date, oldest operating airline in the world, and has 35,488 employees with a fleet of 110 (excluding subsidiaries) . KLM operates scheduled passenger and cargo services to List of KLM destinations, 145 destinations. History Early years In 1919, a young aviator lieutenant named Albert Plesman sponsored the ELTA aviation exhibition in Amsterdam. Attendance at the exhibition was over half a million, and after it closed, several Dutch commercial interests intended to establish a Dutch airline, which Plesman was nominated to head. In September 1919, Wilh ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rolls-Royce
Rolls-Royce (always hyphenated) may refer to: * Rolls-Royce Limited, a British manufacturer of cars and later aero engines, founded in 1906, now defunct Automobiles * Rolls-Royce Motor Cars, the current car manufacturing company incorporated in 1998, a subsidiary of BMW Group * Rolls-Royce Motors, owner of the former car division incorporated in 1973, bought by Vickers in 1980, a subsidiary of Volkswagen Group from 1998 to 2002 * List of Rolls-Royce motor cars Aerospace and nuclear power * Rolls-Royce Holdings plc, an aerospace, power systems and defence company and Rolls-Royce's current principal operating company **Rolls-Royce Deutschland ***Rolls-Royce Power Systems ** Rolls-Royce Marine Power Operations ** Rolls-Royce North America ** Rolls-Royce Turbomeca ** Rolls-Royce Kamawea, now Kamewa ** Rolls-Royce Controls and Data Services See also * Rose Royce, an American soul and R&B group * Roll (other) * Royce (other) Markus Bennett is an American hip-hop re ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Guinness
Guinness () is an Irish dry stout that originated in the brewery of Arthur Guinness at St. James's Gate, Dublin, Ireland, in 1759. It is one of the most successful alcohol brands worldwide, brewed in almost 50 countries, and available in over 120. Sales in 2011 amounted to . In spite of declining consumption since 2001, it is the best-selling alcoholic drink in Ireland where Guinness & Co. Brewery makes almost €2 billion worth of beer annually. The Guinness Storehouse is a tourist attraction at St. James's Gate Brewery in Dublin, Ireland. Since opening in 2000, it has received over 20 million visitors. Guinness's flavour derives from malted barley and roasted unmalted barley, a relatively modern development, not becoming part of the grist until the mid-20th century. For many years, a portion of aged brew was blended with freshly brewed beer to give a sharp lactic acid flavour. Although Guinness's palate still features a characteristic "tang", the company has refused to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hathaway Manufacturing Company
The Hathaway Manufacturing Company was a producer of cotton textiles founded in New Bedford, Massachusetts in 1888 by Horatio Hathaway, a China trader and whaler in the Pacific. History By 1917, the Hathaway Mills would grow to contain 108,000 ring and mule spindles and 3,400 looms for the production of fine cotton goods, for which the humid seaside location of New Bedford was well suited. In 1955, Hathaway merged with Berkshire Fine Spinning Associates of Adams, Massachusetts, and became known as Berkshire Hathaway. By the 1960s, Berkshire Hathaway had declined to seven plants and 6,000 employees, but still annually produced one quarter of a billion yards of material that sold for more than $60 million. The assets, and a sizable amount of cash on the balance sheet, caught the eye of Warren Buffett, an up-and-coming but little-known investor from Omaha, Nebraska. Through his Buffett Partnership Limited investment firm Buffett started buying stock in Berkshire at $7.60 a sha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sir Alan Parker
Sir Alan William Parker (14 February 1944 – 31 July 2020) was an English filmmaker. His early career, beginning in his late teens, was spent as a copywriter and director of television advertisements. After about ten years of filming adverts, many of which won awards for creativity, he began screenwriting and directing films. Parker was known for using a wide range of filmmaking styles and working in differing genres. He directed musicals, including ''Bugsy Malone'' (1976), '' Fame'' (1980), ''Pink Floyd – The Wall'' (1982), '' The Commitments'' (1991) and '' Evita'' (1996); true-story dramas, including '' Midnight Express'' (1978), '' Mississippi Burning'' (1988), '' Come See the Paradise'' (1990) and ''Angela's Ashes'' (1999); family dramas, including ''Shoot the Moon'' (1982), and horrors and thrillers including ''Angel Heart'' (1987) and ''The Life of David Gale'' (2003). His films won nineteen BAFTA awards, ten Golden Globes and six Academy Awards. His film '' Birdy' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mao Zedong
Mao Zedong pronounced ; also romanised traditionally as Mao Tse-tung. (26 December 1893 – 9 September 1976), also known as Chairman Mao, was a Chinese communist revolutionary who was the founder of the People's Republic of China (PRC), which he led as the chairman of the Chinese Communist Party from the establishment of the PRC in 1949 until his death in 1976. Ideologically a Marxist–Leninist, his theories, military strategies, and political policies are collectively known as Maoism. Mao was the son of a prosperous peasant in Shaoshan, Hunan. He supported Chinese nationalism and had an anti-imperialist outlook early in his life, and was particularly influenced by the events of the Xinhai Revolution of 1911 and May Fourth Movement of 1919. He later adopted Marxism–Leninism while working at Peking University as a librarian and became a founding member of the Chinese Communist Party (CCP), leading the Autumn Harvest Uprising in 1927. During the Chinese Civil War ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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