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Commodity Feminism
Commodity feminism theorizes that the mass media appropriates feminism for commercial purposes, using it as a vehicle to sell consumer products and services. By associating brands with key concepts surrounding feminism, such as the idea that women are empowered and strong, marketers and advertisers use feminism in ways that are internally contradictory and appropriative. The term "commodity feminism" was developed and articulated by Goldman, Heath, and Smith in a 1991 essay in ''Critical Studies in Mass Communication''. This essay noted that femininity and feminism have been in opposition, with feminism critical of the ways in which femininity is used to marginalize and oppress women. The authors argued, in part, that in the marketplace, "Femininity and feminism become presented as interchangeable alternatives" through the "logic of market segments and product differentiation," transforming "feminism into a manipulable set of semiotic markers -- confidence and attitude -- which bear ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Femininity
Femininity (also called womanliness) is a set of attributes, behaviors, and roles generally associated with women and girls. Femininity can be understood as socially constructed, and there is also some evidence that some behaviors considered feminine are influenced by both cultural factors and biological factors. To what extent femininity is biologically or socially influenced is subject to debate. It is conceptually distinct from both the female biological sex and from womanhood, as all humans can exhibit feminine and masculine traits, regardless of sex and gender. Traits traditionally cited as feminine include gracefulness, gentleness, empathy, humility, and sensitivity, though traits associated with femininity vary across societies and individuals, and are influenced by a variety of social and cultural factors. Overview and history Despite the terms ''femininity'' and ''masculinity'' being in common usage, there is little scientific agreement about what femininity and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Femvertising
Purplewashing is a compound word modeled on the term ''whitewash''. The prefix "purple" is associated with feminism while the verb "wash" refers to the co-opting strategies that use minority rights to maintain or enhance structural forms of discrimination. In the context of feminism, it is used to describe a variety of political and marketing strategies aimed at promoting countries, people, companies and other organizations through an appeal to gender equality. This marketing tactic has also been called "Femvertising", which was most discussed in Gillette Razor's #MeToo commercial aimed towards toxic masculinity. The term is commonly used to denounce the use of feminism to justify what is perceived as xenophobic or Islamophobic policies. The word is also used to criticize how Western countries that have not achieved complete gender equality justify this by pointing out that other countries (often majority Muslim) or cultures still have a worse quality of life for women. Polit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Whitewashing (censorship)
Whitewashing is the act of glossing over or covering up vices, crimes or scandals or exonerating by means of a perfunctory investigation or biased presentation of data."Whitewash", Encyclopædia Britannica, 2003 DVD Ultimate reference suite. Etymology The first known use of the term is from 1591 in England. Whitewash is a cheap white paint or coating of chalked lime that was used to quickly give a uniform clean appearance to a wide variety of surfaces, such as the interior of a barn. Usage In 1800, in the United States, the word was used in a political context, when a Philadelphia ''Aurora'' editorial said that "if you do not whitewash President Adams speedily, the Democrats, like swarms of flies, will bespatter him all over, and make you both as speckled as a dirty wall, and as black as the devil." In the 20th century, many dictatorships, authoritarian and totalitarian states used whitewashing in order to glorify the results of war. For instance, during the Soviet invasion of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Postcolonialism
Postcolonialism is the critical academic study of the cultural, political and economic legacy of colonialism and imperialism, focusing on the impact of human control and exploitation of colonized people and their lands. More specifically, it is a critical theory analysis of the history, culture, literature, and discourse of (usually European) imperial power. Postcolonialism encompasses a wide variety of approaches, and theoreticians may not always agree on a common set of definitions. On a simple level, through anthropological study, it may seek to build a better understanding of colonial life—based on the assumption that the colonial rulers are unreliable narrators—from the point of view of the colonized people. On a deeper level, postcolonialism examines the social and political power relationships that sustain colonialism and neocolonialism, including the social, political and cultural narratives surrounding the colonizer and the colonized. This approach may overlap with stu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Redwashing
Redwashing, derived from combining ''red'' with '' whitewashing'', is the practice of a state, organization, political party, or company presenting itself as progressive and concerned about social equality and justice, in order to use this perception for public relations or economic gain. In regard to the sphere of politics specifically, the term typically refers to right-wing populists adopting left wing ideals. According to commentators, it is common practice among right-wing politicians to adopt the rhetoric of left-wing politics to appeal to voters. Angela Merkel and Nicolas Sarkozy criticised market excess, although they did not offer any policy changes to combat this whilst in power. The British National Party embraced protectionism to appeal to social democrat voters facing issues related to globalization. The term ''redwashing'' is also sometimes used to denote the practice of discrediting a certain organization or political party that really defends social equality. In ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pinkwashing (LGBT)
Pinkwashing is the strategy of promoting LGBT rights protections as evidence of liberalism and democracy, especially to distract from or legitimize violence against other countries or communities, often to improve a country's tarnished reputation. The concept has been used by Sarah Schulman in 2011 with reference to Israeli government public relations, and is related to homonationalism, the exploitation of sexual minorities to justify racism and xenophobia. Pinkwashing is a continuation of the civilizing mission used to justify colonialism, this time on the basis of LGBT rights in Western countries. More broadly, pinkwashing can also be defined as "the deployment of superficially sympathetic messages for ndshaving little or nothing to do with lesbian, gay, bisexual, transgender, and queer (LGBTQ) equality or inclusion", including LGBT marketing. Origin of the term In April 2010, Queers Undermining Israeli Terrorism (QUIT) in the Bay Area, used the phrase ''pinkwashing'' as a t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Islamic Feminism
Islamic feminism is a form of feminism concerned with the role of women in Islam. It aims for the full equality of all Muslims, regardless of gender, in public and private life. Islamic feminists advocate women's rights, gender equality, and social justice grounded in an Islamic framework. Although rooted in Islam, the movement's pioneers have also utilized secular, Western, or otherwise non-Muslim feminist discourses, and have recognized the role of Islamic feminism as part of an integrated global feminist movement. Advocates of the movement seek to highlight the teachings of equality in the religion, and encourage a questioning of patriarchal interpretations of Islam by reinterpreting the Quran and hadith. Prominent thinkers include Amina Wadud, Leila Ahmed, Fatema Mernissi, Azizah Y. al-Hibri, Azizah al-Hibri, Riffat Hassan, Asma Lamrabet, and Asma Barlas. Definition and background Islamic feminists Since the mid-nineteenth century, Muslim women and men have been critical ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Intersectionality
Intersectionality is an analytical framework for understanding how aspects of a person's social and political identities combine to create different modes of discrimination and privilege. Intersectionality identifies multiple factors of advantage and disadvantage. Examples of these factors include gender, caste, sex, race, ethnicity, class, sexuality, religion, disability, weight, and physical appearance. These intersecting and overlapping social identities may be both empowering and oppressing. Intersectionality broadens the scope of the first and second waves of feminism, which largely focused on the experiences of women who were white, middle-class and cisgender, to include the different experiences of women of color, poor women, immigrant women, and other groups. Intersectional feminism aims to separate itself from white feminism by acknowledging women's differing experiences and identities. The term ''intersectionality'' was coined by Kimberlé Crenshaw in 198 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Homonationalism
Homonationalism is often seen as the favorable association between a nationalist ideology and LGBT people or their rights,Homonationalism, Heteronationalism and LGBTI Rights in the EU. Public Seminar. 31 August 2016. but is further described as a systematic oppression of , racialized, and sexualized groups in an attempt to support neoliberal structures and ideals. The term was originally proposed by the researcher in |
Greenwashing
Greenwashing (a compound word modeled on "whitewash"), also called "green sheen", is a form of advertising or marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organization's products, aims and policies are environmentally friendly. Companies that intentionally take up greenwashing communication strategies often do so in order to distance themselves from the environmental lapses of themselves or their suppliers. An example of greenwashing is when an organization spends significantly more resources on advertising being "green" than on environmentally sound practices. Greenwashing can range from changing the name or label of a product to evoke the natural environment (for example on a product containing harmful chemicals) to multimillion-dollar campaigns that portray highly-polluting energy companies as eco-friendly. Greenwashing covers up unsustainable corporate agendas and policies. Highly public accusations of greenwashin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Feminationalism
Femonationalism, sometimes known as feminationalism, is the association between a nationalist ideology and some feminist ideas, especially when having xenophobic motivations. The term was originally proposed by the researcher Sara R. Farris to refer to the processes by which some powers line up with the claims of the feminist movement in order to justify aporophobic, racist, and xenophobic positions, arguing that immigrants are sexist and that Western society is entirely egalitarian. The main critiques of this phenomenon focus on the partial and sectarian use of the feminist movement to further ends based in social intolerance, ignoring the sexism and lack of real social equality Social equality is a state of affairs in which all individuals within a specific society have equal rights, liberties, and status, possibly including civil rights, freedom of expression, autonomy, and equal access to certain public goods and ... in Western society as a whole. See also ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Feminism
Feminism is a range of socio-political movements and ideologies that aim to define and establish the political, economic, personal, and social equality of the sexes. Feminism incorporates the position that society prioritizes the male point of view and that women are treated unjustly in these societies. Efforts to change this include fighting against gender stereotypes and improving educational, professional, and interpersonal opportunities and outcomes for women. Feminist movements have campaigned and continue to campaign for women's rights, including the right to vote, run for public office, work, earn equal pay, own property, receive education, enter contracts, have equal rights within marriage, and maternity leave. Feminists have also worked to ensure access to contraception, legal abortions, and social integration and to protect women and girls from rape, sexual harassment, and domestic violence. Changes in female dress standards and acceptable physical act ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
