Commodity Feminism
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Commodity Feminism
Commodity feminism theorizes that the mass media appropriates feminism for commercial purposes, using it as a vehicle to sell consumer products and services. By associating brands with key concepts surrounding feminism, such as the idea that women are empowered and strong, marketers and advertisers use feminism in ways that are internally contradictory and appropriative. It is a phenomenon that has fueled contemporary debates on corporations and whether their use of commodity feminism helps or hinders feminism in the long term. The term "commodity feminism" was developed and articulated by Goldman, Heath, and Smith in a 1991 essay in ''Critical Studies in Mass Communication''. This essay notes that femininity and feminism have been in opposition, with feminism critical of the ways in which femininity is used to marginalize and oppress women. The authors argue, in part, that in the marketplace, "Femininity and feminism become presented as interchangeable alternatives" through the "lo ...
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Femininity
Femininity (also called womanliness) is a set of attributes, behaviors, and Gender roles, roles generally associated with women and girls. Femininity can be understood as Social construction of gender, socially constructed, and there is also some evidence that some behaviors considered feminine are influenced by both cultural factors and biological factors. To what extent femininity is biologically or socially influenced is subject to debate. It is Sex and gender distinction, conceptually distinct from both the Female, female biological sex and from womanhood, as all humans can exhibit feminine and masculine traits, regardless of sex and gender. Traits traditionally cited as feminine include gracefulness, gentleness, empathy, humility, and Sensitivity (human), sensitivity, though traits associated with femininity vary across societies and individuals, and are influenced by a variety of social and cultural factors. Overview and history Despite the terms ''femininity'' and '' ...
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Feminationalism
Femonationalism, sometimes known as feminationalism, is the association between a nationalist ideology and some feminist ideas, especially when driven by xenophobic motivations. The term was originally proposed by the researcher Sara R. Farris to refer to the processes by which some powers line up with the claims of the feminist movement in order to justify aporophobic, racist, and xenophobic positions, arguing that immigrants are sexist and that Western society is entirely egalitarian. The main critiques of this phenomenon focus on the partial and sectarian use of the feminist movement to further ends based on social intolerance, ignoring the sexism and lack of real social equality Social equality is a state of affairs in which all individuals within society have equal rights, liberties, and status, possibly including civil rights, freedom of expression, autonomy, and equal access to certain public goods and social servi ... in Western society as a whole. See also ...
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Whitewashing (censorship)
Whitewashing is the act of minimizing or covering up vices, crimes or scandals, or of exonerating the guilty by means of a perfunctory investigation or biased presentation of data with the intention to improve someone's reputation."Whitewash", Encyclopædia Britannica, 2003 DVD Ultimate reference suite. Etymology Whitewash is a cheap white paint or coating of chalked lime that can be used to quickly give a uniform clean appearance to a wide variety of surfaces, such as the interior of a barn. The first known use of the term is from 1591 in England, referring literally to the process of coloring a surface. Usage In 1800, in the United States, the word was used in a political context, when a Philadelphia ''Aurora'' editorial said that "if you do not whitewash President Adams speedily, the Democrats, like swarms of flies, will bespatter him all over, and make you both as speckled as a dirty wall, and as black as the devil." In the 20th century, many dictatorships, authoritaria ...
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Postcolonialism
Postcolonialism (also post-colonial theory) is the critical academic study of the cultural, political and economic consequences of colonialism and imperialism, focusing on the impact of human control and extractivism, exploitation of colonized people and their lands. The field started to emerge in the 1960s, as scholars from previously colonized countries began publishing on the lingering effects of colonialism, developing a critical theory analysis of the history, culture, literature, and discourse of (usually European) imperial power. Postcolonialism, as in the postcolonial condition, is to be understood, as Mahmood Mamdani puts it, as a reversal of colonialism but not as superseding it. Purpose and basic concepts As an epistemology (i.e., a study of knowledge, its nature, and verifiability), ethics (moral philosophy), and as a political science (i.e., in its concern with affairs of the citizenry), the field of postcolonialism addresses the matters that constitute the postcolon ...
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Redwashing
Redwashing is the practice of a collective entity presenting itself as Progressivism, progressive and concerned about social equality and social justice, justice, in order to use this perception for public relations or economic gain. In politics, the term typically refers to Right-wing populism, right wing populists adopting Left-wing politics, left wing ideals. The term is also sometimes used to denote the practice of discrediting a certain organization or political party that really defends social equality. In Canada, corporations are often accused by Indigenous news media of redwashing. Description The term ''redwashing'' is derived from combining ''Red (politics), red'' with ''Whitewashing (censorship), whitewashing''. It is the practice of a State (polity), state, organization, political party, or company presenting itself as Progressivism, progressive and concerned about social equality and social justice, justice, in order to use this perception for public relations or eco ...
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Pinkwashing (LGBT)
Pinkwashing, also known as rainbow-washing, is the strategy of deploying messages that are superficially sympathetic towards the LGBTQ community for ends having little or nothing to do with LGBTQ equality or inclusion, including LGBTQ marketing. Origin of the term In April 2010, Queers Undermining Israeli Terrorism (QUIT) in the Bay Area, used the phrase ''pinkwashing'' as a twist on ''greenwashing'', a practice where companies claim to be eco-friendly in order to make profit. Dunya Alwan was at a talk with Ali Abunimah, editor of Electronic Intifada in 2010, when he said "We won't put up with Israel whitewashing or greenwashing" and she thought "or pinkwashing!" In 2011, Sarah Schulman used the term ''pinkwashing'' in a widely read ''The New York Times'' editorial arguing that Israel used the tactic in its public relations. Schulman saw pinkwashing as a manifestation of homonationalism, the processes by which some powers selectively agree with the claims of sexual minor ...
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Islamic Feminism
Islamic feminism is a form of feminism concerned with the role of women in Islam. It aims for the full equality of all Muslims, regardless of gender, in public and private life. Islamic feminists advocate for women's rights, gender equality, and social justice grounded in an Islamic framework. Although rooted in Islam, the movement's pioneers have also utilized secular, Western, or otherwise non-Muslim feminist discourses, and have recognized the role of Islamic feminism as part of an integrated global feminist movement. Advocates of the movement seek to highlight the teachings of equality in the religion, and encourage a questioning of patriarchal interpretations of Islam by reinterpreting the Quran and Hadith. Prominent thinkers include Begum Rokeya, Amina Wadud, Leila Ahmed, Fatema Mernissi, Azizah al-Hibri, Riffat Hassan, Asma Lamrabet, and Asma Barlas. Definition and background Islamic feminists Since the mid-nineteenth century, Muslim women and men have been critica ...
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Intersectionality
Intersectionality is an analytical framework for understanding how groups' and individuals' social and political identities result in unique combinations of discrimination and privilege. Examples of these intersecting and overlapping factors include gender, caste, sex, race, ethnicity, class, sexuality, religion, disability, physical appearance, and age. These factors can lead to both empowerment and oppression. Intersectionality arose in reaction to both white feminism and the then male-dominated black liberation movement, citing the "interlocking oppressions" of racism, sexism and heteronormativity. It broadens the scope of the first and second waves of feminism, which largely focused on the experiences of women who were white, cisgender, and middle-class, to include the different experiences of women of color, poor women, immigrant women, and other groups, and aims to separate itself from white feminism by acknowledging women's differing experiences and ident ...
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Homonationalism
Homonationalism is the selective acceptance of LGBTQ+ people in order to promote a nationalist ideology. It describes a phenomenon in which some nations strategically show increased support for LGBTQ+ rights as a means of reinforcing racial, religious, and cultural hierarchies. The term explains how discourses of sexual inclusion and LGBTQ+ acceptance, particularly in Western contexts, are used to justify xenophobic, Islamophobic, or racist policies, often by portraying marginalized communities as inherently homophobic and Western nations as sexually progressive. Theoretical context and development The term "homonationalism" was coined by gender studies scholar Jasbir K. Puar in her 2007 book ''Terrorist Assemblages: Homonationalism in Queer Times.'' The term refers to how, in the context of Western modernity, liberal power structures co-opt certain LGBTQ+ rights discourses to construct a national identity that is portrayed as progressive and tolerant, while simultaneously j ...
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Greenwashing
Greenwashing (a compound word modeled on "whitewash"), also called green sheen, is a form of advertising or marketing spin that deceptively uses green PR and green marketing to persuade the public that an organization's products, goals, or policies are environmentally friendly. Companies that intentionally adopt greenwashing communication strategies often do so to distance themselves from their environmental lapses or those of their suppliers. Firms engage in greenwashing for two primary reasons: to appear legitimate and to project an image of environmental responsibility to the public. Because there "is no harmonised definition of greenwashing", a determination that this is occurring in a given instance may be subjective. Greenwashing occurs when an organization spends significantly more resources on "green" advertising than on environmentally sound practices. Many corporations use greenwashing to improve public opinion of their brands. Complex corporate structures can fur ...
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Femvertising
Purplewashing is a term used to describe the practice of using feminist or LGBTQ+ issues to mask discriminatory or harmful practices. It involves selectively promoting certain aspects of feminism or LGBTQ+ rights to improve a company's or organization's image, while often neglecting or undermining these same issues in other contexts. In the context of feminism, it is used to describe a variety of political and marketing strategies aimed at promoting countries, people, companies and other organizations through an appeal to gender equality. This marketing tactic has also been called ''femvertising'', which was most discussed in Gillette Razor's #MeToo commercial aimed towards toxic masculinity. In the context of LGBTQ+ issues, purplewashing is also a term used to refer to a phenomenon where organizations or individuals selectively represent bisexual people and issues to appear inclusive, often for marketing or public relations purposes. Synonyms '' Pinkwashing'' is another ter ...
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Ethnocentrism
Ethnocentrism in social science and anthropology—as well as in colloquial English discourse—means to apply one's own culture or ethnicity as a frame of reference to judge other cultures, practices, behaviors, beliefs, and people, instead of using the standards of the particular culture involved. Since this judgment is often negative, some people also use the term to refer to the belief that one's culture is superior to, or more correct or normal than, all others—especially regarding the distinctions that define each ethnicity's cultural identity, such as language, behavior, customs, and religion. In common usage, it can also simply mean any culturally biased judgment. For example, ethnocentrism can be seen in the common portrayals of the Global South and the Global North. Ethnocentrism is sometimes related to racism, stereotyping, discrimination, or xenophobia. However, the term "ethnocentrism" does not necessarily involve a negative view of the others' race or indica ...
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