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Commercials
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately-owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television. The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or BARB in the UK, is often used as a metric for television advertis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Clearcast
Clearcast is a non-governmental organisation which pre-approves most British television advertising. It came into being on 1 January 2008 and took over the responsibilities of the Broadcast Advertising Clearance Centre. Clearcast is now owned by four UK commercial broadcasters: ITV, Channel 4, Sky anWarner Media. Clearcast approval is applied both to scripts and to the final commercials. Clearcast has to check that commercials comply with the Broadcast Committee of Advertising Practice (BCAP) code (rules) that applies to television advertising. They also clear video on demand adverts for the major broadcasters against the non-broadcast (CAP) code (rules). These include both good taste and decency criteria, and also a variety of technical and even medical constraints (advertisements may not, for example, contain flashing which would set off attacks of photosensitive epilepsy). The current Chairman of Clearcast is Mark White. Samantha Smith has been announced as Managing Director re ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Campaign Advertising
In politics, campaign advertising is the use of an advertising campaign through the media to influence a political debate, and ultimately, voters. These ads are designed by political consultants and political campaign staff. Many countries restrict the use of broadcast media to broadcast political messaging. In the European Union, many countries do not permit paid-for TV or radio advertising for fear that wealthy groups will gain control of airtime, making fair play impossible and distorting the political debate in the process. In both the United Kingdom and Ireland, paid advertisements are forbidden, though political parties are allowed a small number of party political broadcasts in the run up to election time. The United States has a very free market for broadcast political messaging. Canada allows paid-for political broadcasts but requires equitable access to the airwaves. Campaigns can include several different media (depending on local law). The time span over which pol ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nippon Television
JOAX-DTV (channel 4), branded as , is the flagship station of the Nippon News Network and the Nippon Television Network System, owned-and-operated by the which is a subsidiary of the certified broadcasting holding company , itself a listed subsidiary of The Yomiuri Shimbun Holdings, Japan's largest media conglomerate by revenue and the second largest behind Sony. Nippon Television Holdings forms part of Yomiuri's main television broadcasting arm alongside Kansai region flagship Yomiuri Telecasting Corporation, which owns a 6.4% share in the company. Nippon TV's studios are located in the Shiodome area of Minato, Tokyo, Japan and its transmitters are located in the Tokyo Skytree. Broadcasting terrestrially across Japan, the network is sometimes contracted to , and abbreviated as "NTV" or "AX". It is also the first commercial TV station in Japan, and it has been broadcasting on Channel 4 since its inception. Nippon Television is the home of the syndication networks NNN (for ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Political Campaign
A political campaign is an organized effort which seeks to influence the decision making progress within a specific group. In democracies, political campaigns often refer to electoral campaigns, by which representatives are chosen or referendums are decided. In modern politics, the most high-profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister. Campaign message The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or person ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WNBC
WNBC (channel 4) is a television station in New York City, serving as the flagship of the NBC network. It is owned and operated by the network's NBC Owned Television Stations division alongside Linden, New Jersey–licensed Telemundo station WNJU (channel 47). WNBC's studios and offices are co-located with NBC's corporate headquarters at 30 Rockefeller Plaza in Midtown Manhattan; WNJU's facilities in Fort Lee, New Jersey, also serve as WNBC's New Jersey news bureau. Through a channel sharing agreement with WNJU, the two stations transmit using WNJU's spectrum from an antenna atop One World Trade Center. WNBC holds the distinction as the oldest continuously operating commercial television station in the United States. History Experimental operations What is now WNBC traces its history to experimental station W2XBS, founded by the Radio Corporation of America (RCA, a co-founder of the National Broadcasting Company), in 1928, just two years after NBC was founded as the first nat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Addressability
Addressability is the ability of a digital device to individually respond to a message sent to many similar devices. Examples include pagers, mobile phones and set-top boxes for pay TV. Computer networks are also addressable, such as via the MAC address on Ethernet network cards, and similar networking protocols like Bluetooth. This allows data to be sent in cases where it is impractical (or impossible, such as with wireless devices) to control exactly where or to which devices the message is physically sent. In the case of simple hardware devices like the pager, the address is simply the electronic serial number (and later IMEI/MEID) in its firmware, or physically manufactured into its circuitry. In the case of GSM mobile phones, it also includes the subscriber identity module, which is also present as a smart card on satellite TV receivers, or a different PCMCIA CableCARD for cable TV. Addressing and encryption are used together for conditional access to different TV chan ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Targeted Advertising
Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or psychographic focused on the consumer values, personality, attitude, opinion, lifestyle and interest. This focus can also entail behavioral variables, such as browser history, purchase history, and other recent online activities. The process of algorithm targeting eliminates waste. Traditional forms of advertising, including billboards, newspapers, magazines, and radio channels, are progressively becoming replaced by online advertisements. The Information and communication technology (ICT) space has transformed recently, resulting in targeted advertising stretching across all ICT technologies, such as web, IPTV, and mobile environments. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Attribution (marketing)
In marketing, attribution, also known as multi-touch attribution, is the identification of a set of user actions ("events" or "touchpoints") that contribute to a desired outcome, and then the assignment of a value to each of these events. Marketing attribution provides a level of understanding of what combination of events in what particular order influence individuals to engage in a desired behavior, typically referred to as a conversion. History The roots of marketing attribution can be traced to the psychological theory of attribution. By most accounts, the current application of attribution theory in marketing was spurred by the transition of advertising spending from traditional, offline ads to digital media and the expansion of data available through digital channels such as paid and organic search, display, and email marketing. Concept The purpose of marketing attribution is to quantify the influence each advertising impression has on a consumer’s decision to make a pur ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Return On Investment
Return on investment (ROI) or return on costs (ROC) is a ratio between net income (over a period) and investment (costs resulting from an investment of some resources at a point in time). A high ROI means the investment's gains compare favourably to its cost. As a performance measure, ROI is used to evaluate the efficiency of an investment or to compare the efficiencies of several different investments.Return On Investment – ROI , Investopedia as accessed 8 January 2013 In economic terms, it is one way of relating profits to capital invested. Purpose In business, the pur ...[...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Over-the-top Media Services
An over-the-top (OTT) media service is a media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms: the types of companies that traditionally act as controllers or distributors of such content. It has also been used to describe no-carrier cellphones, for which all communications are charged as data, avoiding monopolistic competition, or apps for phones that transmit data in this manner, including both those that replace other call methods and those that update software. The term is most synonymous with subscription-based video on demand (SVoD) services that offer access to film and television content (including existing shows and movies for which rights have been acquired from the content owner, as well as original content produced specifically for the service). OTT also encompasses a wave of "skinny" television services that offer access to live streams of linear specialty channels, similar to a traditional sat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1929- Advertising Revenue As Percent Of GDP (US)
Nineteen or 19 may refer to: * 19 (number), the natural number following 18 and preceding 20 * one of the years 19 BC, AD 19, 1919, 2019 Films * ''19'' (film), a 2001 Japanese film * ''Nineteen'' (film), a 1987 science fiction film Music * 19 (band), a Japanese pop music duo Albums * ''19'' (Adele album), 2008 * ''19'', a 2003 album by Alsou * ''19'', a 2006 album by Evan Yo * ''19'', a 2018 album by MHD * ''19'', one half of the double album ''63/19'' by Kool A.D. * ''Number Nineteen'', a 1971 album by American jazz pianist Mal Waldron * ''XIX'' (EP), a 2019 EP by 1the9 Songs * "19" (song), a 1985 song by British musician Paul Hardcastle. * "Nineteen", a song by Bad4Good from the 1992 album ''Refugee'' * "Nineteen", a song by Karma to Burn from the 2001 album ''Almost Heathen''. * "Nineteen" (song), a 2007 song by American singer Billy Ray Cyrus. * "Nineteen", a song by Tegan and Sara from the 2007 album '' The Con''. * "XIX" (song), a 2014 song by Slipknot. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
