Commercial Augmented Reality
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Commercial Augmented Reality
Commercial augmented reality (CAR) describes augmented reality (AR) applications that support various B2B (Business-to-Business) and B2C (Business-to-Consumer) commercial activities, particularly for the retail industry. The use of CAR started in 2010 with virtual dressing rooms for E-commerce. For commercial purposes, AR applications are often used to integrate print and video marketing. With an AR-enabled device, such as a smartphone or smart glasses, aiming a camera at a printed material can trigger an AR video version or animation of the promotional and informational material superimposed on the image. Apart from the primary use of CAR, technological advancements have yielded more commercial applications for retail, B2C and B2B markets operating with physical stores as well as online virtual stores. History The history of commercial augmented reality is brief compared to that of augmented reality. In 2010, virtual dressing rooms were developed for E-commerce retailers to he ...
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Augmented Reality
Augmented reality (AR) is an interactive experience that combines the real world and computer-generated content. The content can span multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. AR can be defined as a system that incorporates three basic features: a combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual and real objects. The overlaid sensory information can be constructive (i.e. additive to the natural environment), or destructive (i.e. masking of the natural environment). This experience is seamlessly interwoven with the physical world such that it is perceived as an immersive aspect of the real environment. In this way, augmented reality alters one's ongoing perception of a real-world environment, whereas virtual reality completely replaces the user's real-world environment with a simulated one. Augmented reality is largely synonymous with mixed reality. There is also overlap ...
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Sensor
A sensor is a device that produces an output signal for the purpose of sensing a physical phenomenon. In the broadest definition, a sensor is a device, module, machine, or subsystem that detects events or changes in its environment and sends the information to other electronics, frequently a computer processor. Sensors are always used with other electronics. Sensors are used in everyday objects such as touch-sensitive elevator buttons (tactile sensor) and lamps which dim or brighten by touching the base, and in innumerable applications of which most people are never aware. With advances in micromachinery and easy-to-use microcontroller platforms, the uses of sensors have expanded beyond the traditional fields of temperature, pressure and flow measurement, for example into Attitude and heading reference system, MARG sensors. Analog sensors such as potentiometers and force-sensing resistors are still widely used. Their applications include manufacturing and machinery, airplane ...
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Global Positioning System
The Global Positioning System (GPS), originally Navstar GPS, is a satellite-based radionavigation system owned by the United States government and operated by the United States Space Force. It is one of the global navigation satellite systems (GNSS) that provides geolocation and time information to a GPS receiver anywhere on or near the Earth where there is an unobstructed line of sight to four or more GPS satellites. It does not require the user to transmit any data, and operates independently of any telephonic or Internet reception, though these technologies can enhance the usefulness of the GPS positioning information. It provides critical positioning capabilities to military, civil, and commercial users around the world. Although the United States government created, controls and maintains the GPS system, it is freely accessible to anyone with a GPS receiver. The GPS project was started by the U.S. Department of Defense in 1973. The first prototype spacecraft was lau ...
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Compass
A compass is a device that shows the cardinal directions used for navigation and geographic orientation. It commonly consists of a magnetized needle or other element, such as a compass card or compass rose, which can pivot to align itself with magnetic north. Other methods may be used, including gyroscopes, magnetometers, and GPS receivers. Compasses often show angles in degrees: north corresponds to 0°, and the angles increase clockwise, so east is 90°, south is 180°, and west is 270°. These numbers allow the compass to show azimuths or bearings which are commonly stated in degrees. If local variation between magnetic north and true north is known, then direction of magnetic north also gives direction of true north. Among the Four Great Inventions, the magnetic compass was first invented as a device for divination as early as the Chinese Han Dynasty (since c. 206 BC),Li Shu-hua, p. 176 and later adopted for navigation by the Song Dynasty Chinese during the 11th centur ...
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Gyroscope
A gyroscope (from Ancient Greek γῦρος ''gŷros'', "round" and σκοπέω ''skopéō'', "to look") is a device used for measuring or maintaining orientation and angular velocity. It is a spinning wheel or disc in which the axis of rotation (spin axis) is free to assume any orientation by itself. When rotating, the orientation of this axis is unaffected by tilting or rotation of the mounting, according to the conservation of angular momentum. Gyroscopes based on other operating principles also exist, such as the microchip-packaged MEMS gyroscopes found in electronic devices (sometimes called gyrometers), solid-state ring lasers, fibre optic gyroscopes, and the extremely sensitive quantum gyroscope. Applications of gyroscopes include inertial navigation systems, such as in the Hubble Space Telescope, or inside the steel hull of a submerged submarine. Due to their precision, gyroscopes are also used in gyrotheodolites to maintain direction in tunnel mining. Gyroscopes ca ...
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Accelerometer
An accelerometer is a tool that measures proper acceleration. Proper acceleration is the acceleration (the rate of change of velocity) of a body in its own instantaneous rest frame; this is different from coordinate acceleration, which is acceleration in a fixed coordinate system. For example, an accelerometer at rest on the surface of the Earth will measure an acceleration due to Earth's gravity, straight upwards (by definition) of g ≈ 9.81 m/s2. By contrast, accelerometers in free fall (falling toward the center of the Earth at a rate of about 9.81 m/s2) will measure zero. Accelerometers have many uses in industry and science. Highly sensitive accelerometers are used in inertial navigation systems for aircraft and missiles. Vibration in rotating machines is monitored by accelerometers. They are used in tablet computers and digital cameras so that images on screens are always displayed upright. In unmanned aerial vehicles, accelerometers help to stabilise flight. ...
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Shader Lamps
Shader lamps is a computer graphic technique used to change the appearance of physical objects. The still or moving objects are illuminated, using one or more video projectors, by static or animated texture or video stream. The method was invented at University of North Carolina at Chapel Hill by Ramesh Raskar, Greg Welch, Kok-lim Low and Deepak Bandyopadhyay in 199as a follow on to Spatial Augmented Realitalso invented at University of North Carolina at Chapel Hill in 1998 by Ramesh Raskar, Greg Welch and Henry Fuchs. A Rendering (computer graphics), 3D graphic rendering software is typically used to compute the deformation caused by the non perpendicular, non-planar or even complex projection surface. Complex objects (or aggregation of multiple simple objects) create self shadows that must be compensated by using several projectors. The objects are typically replaced by neutral color ones, the projection giving all its visual properties, thus the name shader lamps. The techniq ...
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Spatial Reference System
A spatial reference system (SRS) or coordinate reference system (CRS) is a framework used to precisely measure locations on the surface of the Earth as coordinates. It is thus the application of the abstract mathematics of coordinate systems and analytic geometry to geographic space. A particular SRS specification (for example, "Universal Transverse Mercator WGS 84 Zone 16N") comprises a choice of Earth ellipsoid, horizontal datum, map projection (except in the geographic coordinate system), origin point, and unit of measure. Thousands of coordinate systems have been specified for use around the world or in specific regions and for various purposes, necessitating transformations between different SRS. Although they date to the Hellenic Period, spatial reference systems are now a crucial basis for the sciences and technologies of Geoinformatics, including cartography, geographic information systems, surveying, remote sensing, and civil engineering. This has led to their standardi ...
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EyeTap
An EyeTap is a concept for a wearable computing device that is worn in front of the eye that acts as a camera to record the scene available to the eye as well as a display to superimpose computer-generated imagery on the original scene available to the eye. This structure allows the user's eye to operate as both a monitor and a camera as the EyeTap intakes the world around it and augments the image the user sees allowing it to overlay computer-generated data over top of the normal world the user would perceive. In order to capture what the eye is seeing as accurately as possible, an EyeTap uses a beam splitter to send the same scene (with reduced intensity) to both the eye and a camera. The camera then digitizes the reflected image of the scene and sends it to a computer. The computer processes the image and then sends it to a projector. The projector sends the image to the other side of the beam splitter so that this computer-generated image is reflected into the eye to be supe ...
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Virtual Retinal Display
A virtual retinal display (VRD), also known as a retinal scan display (RSD) or retinal projector (RP), is a display technology that draws a raster display (like a television) directly onto the retina of the eye. History In the past similar systems have been made by projecting a defocused image directly in front of the user's eye on a small "screen", normally in the form of large glasses. The user focused their eyes on the background, where the screen appeared to be floating. The disadvantage of these systems was the limited area covered by the "screen", the high weight of the small televisions used to project the display, and the fact that the image would appear focused only if the user was focusing at a particular "depth". Limited brightness made them useful only in indoor settings as well. Only recently a number of developments have made a true VRD system practical. In particular the development of high-brightness LEDs have made the displays bright enough to be used during t ...
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Contact Lens
Contact lenses, or simply contacts, are thin lenses placed directly on the surface of the eyes. Contact lenses are ocular prosthetic devices used by over 150 million people worldwide, and they can be worn to correct vision or for cosmetic or therapeutic reasons. In 2010, the worldwide market for contact lenses was estimated at $6.1 billion, while the US soft lens market was estimated at $2.1 billion.Nichols, Jason J., et a"ANNUAL REPORT: Contact Lenses 2010" January 2011. Multiple analysts estimated that the global market for contact lenses would reach $11.7 billion by 2015. , the average age of contact lens wearers globally was 31 years old, and two-thirds of wearers were female.Morgan, Philip B., et al"International Contact Lens Prescribing in 2010" ''Contact Lens Spectrum''. October 2011. People choose to wear contact lenses for many reasons. Aesthetics and cosmetics are main motivating factors for people who want to avoid wearing glasses or to change the appearance or c ...
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Head-up Display
A head-up display, or heads-up display, also known as a HUD (), is any transparent display that presents data without requiring users to look away from their usual viewpoints. The origin of the name stems from a pilot being able to view information with the head positioned "up" and looking forward, instead of angled down looking at lower instruments. A HUD also has the advantage that the pilot's eyes do not need to refocus to view the outside after looking at the optically nearer instruments. Although they were initially developed for military aviation, HUDs are now used in commercial aircraft, automobiles, and other (mostly professional) applications. Head-up displays were a precursor technology to augmented reality (AR), incorporating a subset of the features needed for the full AR experience, but lacking the necessary registration and tracking between the virtual content and the user's real-world environment. Overview A typical HUD contains three primary components: a ...
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