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Color Preferences
In the psychology of color, color preferences are the tendency for an individual or a group to prefer some colors over others, such as having a favorite color or a traditional color. Introduction An 'ecological valence theory' (EVT) has been suggested to explain why people have preferences for different colors. This is the idea that the preference for color is determined by the average affective response to everything the individual associates with the color. Hence, positive emotional experiences with a particular color are likely to increase the propensity to develop a preference for that color and vice versa. Social and cultural factors also factor into this affective response. A study in 2011 on the effects of "school spirit" and color preferences found members of Berkeley were more likely to favor the school's official colors than rival university Stanford. This degree of preference was also correlated with their self-reported level of "school spirit". The researchers con ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bangkok Chinatown Yaowarat Street Sign
Bangkok, officially known in Thai as Krung Thep Maha Nakhon and colloquially as Krung Thep, is the capital and most populous city of Thailand. The city occupies in the Chao Phraya River delta in central Thailand and has an estimated population of 10.539 million as of 2020, 15.3 percent of the country's population. Over 14 million people (22.2 percent) lived within the surrounding Bangkok Metropolitan Region at the 2010 census, making Bangkok an extreme primate city, dwarfing Thailand's other urban centres in both size and importance to the national economy. Bangkok traces its roots to a small trading post during the Ayutthaya Kingdom in the 15th century, which eventually grew and became the site of two capital cities, Thonburi in 1768 and Rattanakosin in 1782. Bangkok was at the heart of the modernization of Siam, later renamed Thailand, during the late-19th century, as the country faced pressures from the West. The city was at the centre of Thailand's political struggles ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Color Psychology
Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. How color influences individuals may differ depending on age, gender, and culture. For instance, heterosexual men tend to report that red outfits enhance female attractiveness, while heterosexual females deny any outfit color impacting that of men. ''Many studies have been published in support of Color Psychology, including studies that have analyzed the effect of colors on mood, behavior, cognition, and mental processes.'' Although color associations can vary contextually between cultures, color preference is to be relatively uniform across gender and race. Colors can also enhance the effectiveness of placebos. For example, red or orange pills are generally used as stimulants. Color psychology is also widely used in marketing and branding. Marketers see color as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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