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Cold Open
A cold open (also called a teaser sequence) is a narrative technique used in television and films. It is the practice of jumping directly into a story at the beginning of the show before the title sequence or opening credits are shown. In American television, this is often done on the theory that involving the audience in the plot as soon as possible will reduce the likelihood of their switching from a show during the opening commercial. A cold open may also be used to recap events in previous episodes or storylines that will be revisited during the current episode. The cold open technique is sometimes used in films. There, "cold opening" still refers to the opening moments or scenes, but not necessarily to the full duration before the title card, as the title card might appear well after the start. Development In the early 1960s, few American series used cold opens, and half-hour situation comedies almost never made use of them prior to 1965. Many American series that ran from ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Title Sequence
A title sequence (also called an opening sequence or intro) is the method by which films or television programmes present their title and key production and cast members, utilizing conceptual visuals and sound (often a opening theme song with visuals, akin to a brief music video). It typically includes (or begins) the text of the opening credits, and helps establish the setting and tone of the program. It may consist of live action, animation, music, still images, and/or graphics. In some films, the title sequence is preceded by a cold open. History Since the invention of the cinematograph, simple title cards were used to begin and end silent film presentations in order to identify both the film and the production company involved, and to act as a signal to viewers that the film had started and then finished. In silent cinema, title cards or intertitles were used throughout to convey dialogue and plot, and it is in some of these early short films that we see the first examples ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |