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Co-promotion
Co-promotion is a marketing practice that allows two or more companies to combine their sales force in order to promote a product under the same brand name and price with a single marketing strategy.Currentpartnering.com, (2015). ''Co-promotion''. nlineAvailable at: http://www.currentpartnering.com/2014/05/03/co-promotion/ ccessed 2 Nov. 2015 It is considered as one of the two major forms of joint marketing (Kalb 1988). Co-marketing is the other form and these terms are often confused. It is made through an agreement (the co-promotion agreement) which requires a lot of collaboration between the sales and marketing organisations of both companies.Scott, D. (2008). ''Do you know the pros & cons of co-marketing and co-promotion?.'' nlineCelforpharma.com. Available at: ccessed 2 Nov. 2015 One of the partners usually has a licence to exploit the product and the other partner is the originator or licensor. It helps the less developed areas of a company to be covered by the partner comp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sales
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. The seller, or the provider of the goods or services, completes a sale in response to an acquisition, appropriation, requisition, or a direct interaction with the ''buyer'' at the point of sale. There is a passing of title (property or ownership) of the item, and the settlement of a price, in which agreement is reached on a price for which transfer of ownership of the item will occur. The ''seller'', not the purchaser, typically executes the sale and it may be completed prior to the obligation of payment. In the case of indirect interaction, a person who sells goods or service on behalf of the owner is known as a salesman or saleswoman or salesperson, but this often refers to someone selling goods in a store/shop, in which case other terms are also common, including '' salesclerk'', ''shop assistant'', and ''r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Co-marketing
Co-marketing (Collaborate marketing) is a marketing practice where two companies cooperate with separate distribution channels, sometimes including profit sharing. It is frequently confused with co-promotion. Commensal (symbiotic) marketing Commensal (symbiotic) marketing is a marketing on which both corporation and a corporation, a corporation and a consumer, country and a country, human and nature can live. The ７Cs Compass Model by Koichi Shimizu is a framework of Co-marketing (Commensal marketing or Symbiotic marketing). The four elements of the ７Cs Compass Model *A formal approach to this customer-focused marketing mix is known as Four Cs ( Commodity, Cost, Channel, Communication) in “７Cs Compass Model. The four Cs Model provides a demand/ customer centric version alternative to the well-known four Ps supply side model (product, price, place, promotion) of marketing management: ***Product → Commodity ***Price → Cost ***Place → Channel ***Promotion → Communi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Co-marketing
Co-marketing (Collaborate marketing) is a marketing practice where two companies cooperate with separate distribution channels, sometimes including profit sharing. It is frequently confused with co-promotion. Commensal (symbiotic) marketing Commensal (symbiotic) marketing is a marketing on which both corporation and a corporation, a corporation and a consumer, country and a country, human and nature can live. The ７Cs Compass Model by Koichi Shimizu is a framework of Co-marketing (Commensal marketing or Symbiotic marketing). The four elements of the ７Cs Compass Model *A formal approach to this customer-focused marketing mix is known as Four Cs ( Commodity, Cost, Channel, Communication) in “７Cs Compass Model. The four Cs Model provides a demand/ customer centric version alternative to the well-known four Ps supply side model (product, price, place, promotion) of marketing management: ***Product → Commodity ***Price → Cost ***Place → Channel ***Promotion → Communi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Profit Sharing
Profit sharing is various incentive plans introduced by businesses that provide direct or indirect payments to employees that depend on company's profitability in addition to employees' regular salary and bonuses. In publicly traded companies these plans typically amount to allocation of shares to employees. The profit sharing plans are based on predetermined economic sharing rules that define the split of gains between the company as a principal and the employee as an agent.Moffatt, Mike. (2008) About.com Sharing Rule' Economics Glossary; Terms Beginning with S. Accessed June 19, 2008. For example, suppose the profits are x, which might be a random variable. Before knowing the profits, the principal and agent might agree on a sharing rule s(x). Here, the agent will receive s(x) and the principal will receive the residual gain x-s(x). Profit-sharing tends to lead to less conflict and more cooperation between labor and their employers. History Profit sharing has been common amon ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Royalty Payment
A royalty payment is a payment made by one party to another that owns a particular asset, for the right to ongoing use of that asset. Royalties are typically agreed upon as a percentage of gross or net revenues derived from the use of an asset or a fixed price per unit sold of an item of such, but there are also other modes and metrics of compensation.Guidelines for Evaluation of Transfer of Technology Agreements, United Nations, New York, 1979 A royalty interest is the right to collect a stream of future royalty payments. A license agreement defines the terms under which a resource or property are licensed by one party to another, either without restriction or subject to a limitation on term, business or geographic territory, type of product, etc. License agreements can be regulated, particularly where a government is the resource owner, or they can be private contracts that follow a general structure. However, certain types of franchising, franchise agreements have comparable p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Diphenhydramine
Diphenhydramine (DPH) is an antihistamine and sedative mainly used to treat allergies, insomnia, and symptoms of the common cold. It is also less commonly used for tremor in parkinsonism, and nausea. It is taken by mouth, injected into a vein, injected into a muscle, or applied to the skin. Maximal effect is typically around two hours after a dose, and effects can last for up to seven hours. Common side effects include sleepiness, poor coordination and an upset stomach. Its use is not recommended in young children or the elderly. There is no clear risk of harm when used during pregnancy; however, use during breastfeeding is not recommended. It is a first generation H1-antihistamine and ethanolamine and works by blocking certain effects of histamine, which produces its antihistamine and sedative effects. Diphenhydramine is also a potent anticholinergic, which means it also works as a deliriant at higher than recommended doses as a result. Its sedative and deliriant effects ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dihydroergotamine
Dihydroergotamine (DHE), sold under the brand names D.H.E. 45 and Migranal among others, is an ergot alkaloid used to treat migraines. It is a derivative of ergotamine. It is administered as a nasal spray or injection and has an efficacy similar to that of sumatriptan. Nausea is a common side effect. It has similar actions to the triptans, acting as an agonist to the serotonin receptors and causing vasoconstriction of the intracranial blood vessels, but also interacts centrally with dopamine and adrenergic receptors. It can be used to treat acute intractable headache or withdrawal from analgesics. Medical uses Subcutaneous and intramuscular injections are generally more effective than the nasal spray and can be self-administered by patients. Intravenous injection is considered very effective for severe migraine or status migrainosus. DHE is also used in the treatment of medication overuse headache. Side effects Nausea is a common side effect of IV administration and les ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Naltrexone/bupropion
Naltrexone/bupropion, sold under the brand name Contrave among others, is a fixed-dose combination medication for the management of chronic obesity in adults in combination with a reduced-calorie diet and increased physical activity. It contains naltrexone, an opioid antagonist, and bupropion, an aminoketone antidepressant. It is taken Oral administration, by mouth. Both medications have individually shown some evidence of effectiveness in weight loss, and the combination has been shown to have some synergistic effects on weight. In September 2014, a sustained release formulation of the drug was approved for marketing in the United States under the brand name Contrave. The combination was subsequently approved in the European Union in the spring of 2015, where it is sold under the name Mysimba. Text was copied from this source which is © European Medicines Agency. Reproduction is authorized provided the source is acknowledged. It was approved in Canada under the Contrave brand na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Expenses
An expense is an item requiring an outflow of money, or any form of fortune in general, to another person or group as payment for an item, service, or other category of costs. For a tenant, rent is an expense. For students or parents, tuition is an expense. Buying food, clothing, furniture, or an automobile is often referred to as an expense. An expense is a cost that is "paid" or " remitted", usually in exchange for something of value. Something that seems to cost a great deal is "expensive". Something that seems to cost little is "inexpensive". "Expenses of the table" are expenses for dining, refreshments, a feast, etc. In accounting, ''expense'' is any specific outflow of cash or other valuable assets from a person or company to another person or company. This outflow is generally one side of a trade for products or services that have equal or better current or future value to the buyer than to the seller. Technically, an expense is an event in which a proprietary stake is dimi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Screen Shot 2015-11-03 At 20
Screen or Screens may refer to: Arts * Screen printing (also called ''silkscreening''), a method of printing * Big screen, a nickname associated with the motion picture industry * Split screen (filmmaking), a film composition paradigm in which multiple distinct film sequences are shown simultaneously and next to each other * Stochastic screening and Halftone photographic screening, methods of simulating grays with one-color printing Filtration and selection processes * Screening (economics), the process of identifying or selecting members of a population based on one or more selection criteria * Screening (biology), idem, on a scientific basis, ** of which a genetic screen is a procedure to identify a particular kind of phenotype ** the Irwin screen is a toxicological procedure * Sieve, a mesh used to separate fine particles from coarse ones * Mechanical screening, a unit operation in material handling which separates product into multiple grades by particle size Media and music ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Screen Shot 2015-11-03 At 00
Screen or Screens may refer to: Arts * Screen printing (also called ''silkscreening''), a method of printing * Big screen, a nickname associated with the motion picture industry * Split screen (filmmaking), a film composition paradigm in which multiple distinct film sequences are shown simultaneously and next to each other * Stochastic screening and Halftone photographic screening, methods of simulating grays with one-color printing Filtration and selection processes * Screening (economics), the process of identifying or selecting members of a population based on one or more selection criteria * Screening (biology), idem, on a scientific basis, ** of which a genetic screen is a procedure to identify a particular kind of phenotype ** the Irwin screen is a toxicological procedure * Sieve, a mesh used to separate fine particles from coarse ones * Mechanical screening, a unit operation in material handling which separates product into multiple grades by particle size Media and music ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Screen Shot 2015-10-31 At 15
Screen or Screens may refer to: Arts * Screen printing (also called ''silkscreening''), a method of printing * Big screen, a nickname associated with the motion picture industry * Split screen (filmmaking), a film composition paradigm in which multiple distinct film sequences are shown simultaneously and next to each other * Stochastic screening and Halftone photographic screening, methods of simulating grays with one-color printing Filtration and selection processes * Screening (economics), the process of identifying or selecting members of a population based on one or more selection criteria * Screening (biology), idem, on a scientific basis, ** of which a genetic screen is a procedure to identify a particular kind of phenotype ** the Irwin screen is a toxicological procedure * Sieve, a mesh used to separate fine particles from coarse ones * Mechanical screening, a unit operation in material handling which separates product into multiple grades by particle size Media and music ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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