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Click Tracking
Click tracking is when user click behavior or user navigational behavior is collected in order to derive insights and fingerprint users. Click behavior is commonly tracked using server logs which encompass click paths and clicked URLs (Uniform Resource Locator). This log is often presented in a standard format including information like the hostname, date, and username. However, as technology develops, new software allows for in depth analysis of user click behavior using hypervideo tools. Given that the internet can be considered a risky environment, research strives to understand why users click certain links and not others. Research has also been conducted to explore the user experience of privacy with making user personal identification information individually anonymized and improving how data collection consent forms are written and structured. Click tracking is relevant in several industries including Human-Computer Interaction (HCI), software engineering, and advertising ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Click Path
A click path or clickstream is the sequence of hyperlinks one or more website visitors follows on a given site, presented in the order viewed. A visitor's click path may start within the website or at a separate third party website, often a search engine results page, and it continues as a sequence of successive webpages visited by the user. Click paths take call data and can match it to ad sources, keywords, and/or referring domains, in order to capture data. Clickstream analysis is useful for web activity analysis, software testing, market research, and for analyzing employee productivity. Information storage While navigating the World Wide Web, a "user agent" (web browser) makes requests to another computer, known as a web server, every time the user selects a hyperlink. Most web servers store information about the sequence of links that a user " clicks through" while visiting the websites that they host in log files for the site operator's benefit. The information of interes ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Browser Fingerprint
A device fingerprint or machine fingerprint is information collected about the software and hardware of a remote computing device for the purpose of identification. The information is usually assimilated into a brief identifier using a fingerprinting algorithm. A browser fingerprint is information collected specifically by interaction with the web browser of the device. Device fingerprints can be used to fully or partially identify individual devices even when persistent cookies (and zombie cookies) cannot be read or stored in the browser, the client IP address is hidden, or one switches to another browser on the same device. This may allow a service provider to detect and prevent identity theft and credit card fraud, but also to compile long-term records of individuals' browsing histories (and deliver targeted advertising or targeted exploits) even when they are attempting to avoid tracking – raising a major concern for internet privacy advocates. History Basic web browser co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin. As of 2019, Google Analytics is the most widely used web analytics service on the web. Site frequently updated. Google Analytics provides an SDK that allows gathering usage data from iOS and Android app, known as ''Google Analytics for Mobile Apps''. Google Analytics can be blocked by browsers, browser extensions, firewalls and other means. Google Analytics has undergone many updates since its inception and is currently on its 4th iteration — GA4. GA4 is the default Google Analytics installation, and is the renamed version for the (App + Web) Property that Google released in 2019 in a Beta form. GA4 has also replaced Universal Analytics (UA). One notable feature of GA4 is a natural integration with Google's BigQuery — a feature previou ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Classification In Machine Learning
In statistics, classification is the problem of identifying which of a set of categories (sub-populations) an observation (or observations) belongs to. Examples are assigning a given email to the "spam" or "non-spam" class, and assigning a diagnosis to a given patient based on observed characteristics of the patient (sex, blood pressure, presence or absence of certain symptoms, etc.). Often, the individual observations are analyzed into a set of quantifiable properties, known variously as explanatory variables or ''features''. These properties may variously be categorical (e.g. "A", "B", "AB" or "O", for blood type), ordinal (e.g. "large", "medium" or "small"), integer-valued (e.g. the number of occurrences of a particular word in an email) or real-valued (e.g. a measurement of blood pressure). Other classifiers work by comparing observations to previous observations by means of a similarity or distance function. An algorithm that implements classification, especially in a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Association Rule Mining
Association rule learning is a rule-based machine learning method for discovering interesting relations between variables in large databases. It is intended to identify strong rules discovered in databases using some measures of interestingness.Piatetsky-Shapiro, Gregory (1991), ''Discovery, analysis, and presentation of strong rules'', in Piatetsky-Shapiro, Gregory; and Frawley, William J.; eds., ''Knowledge Discovery in Databases'', AAAI/MIT Press, Cambridge, MA. In any given transaction with a variety of items, association rules are meant to discover the rules that determine how or why certain items are connected. Based on the concept of strong rules, Rakesh Agrawal, Tomasz Imieliński and Arun Swami introduced association rules for discovering regularities between products in large-scale transaction data recorded by point-of-sale (POS) systems in supermarkets. For example, the rule \ \Rightarrow \ found in the sales data of a supermarket would indicate that if a customer buys ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Log Analysis
In computer log management and intelligence, log analysis (or ''system and network log analysis'') is an art and science seeking to make sense of computer-generated records (also called log or audit trail records). The process of creating such records is called data logging. Typical reasons why people perform log analysis are: * Compliance with security policies * Compliance with audit or regulation * System troubleshooting * Forensics (during investigations or in response to a subpoena) * Security incident response * Understanding online user behavior Logs are emitted by network devices, operating systems, applications and all manner of intelligent or programmable devices. A stream of messages in time sequence often comprises a log. Logs may be directed to files and stored on disk or directed as a network stream to a log collector. Log messages must usually be interpreted concerning the internal state of its source (e.g., application) and announce security-relevant or operations- ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hypertext Transfer Protocol
The Hypertext Transfer Protocol (HTTP) is an application layer protocol in the Internet protocol suite model for distributed, collaborative, hypermedia information systems. HTTP is the foundation of data communication for the World Wide Web, where hypertext documents include hyperlinks to other resources that the user can easily access, for example by a mouse click or by tapping the screen in a web browser. Development of HTTP was initiated by Tim Berners-Lee at CERN in 1989 and summarized in a simple document describing the behavior of a client and a server using the first HTTP protocol version that was named 0.9. That first version of HTTP protocol soon evolved into a more elaborated version that was the first draft toward a far future version 1.0. Development of early HTTP Requests for Comments (RFCs) started a few years later and it was a coordinated effort by the Internet Engineering Task Force (IETF) and the World Wide Web Consortium (W3C), with work later moving ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
DoubleClick
DoubleClick Inc. was an advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa Inc., Nike, Inc., and Carlsberg Group. The company's main product line was known as ''DART'' (Dynamic Advertising, Reporting, and Targeting), which was intended to increase the purchasing efficiency of advertisers and minimize unsold inventory for publishers. DoubleClick was founded in 1995 by Kevin O'Connor and Dwight Merriman and had headquarters in New York City, United States. It was acquired by private equity firms Hellman & Friedman and JMI Equity in July 2005. On March 11, 2008, Google acquired DoubleClick for $3.1 billion. In June 2018, Google announced plans to rebrand its ads platforms ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Database
In computing, a database is an organized collection of data stored and accessed electronically. Small databases can be stored on a file system, while large databases are hosted on computer clusters or cloud storage. The design of databases spans formal techniques and practical considerations, including data modeling, efficient data representation and storage, query languages, security and privacy of sensitive data, and distributed computing issues, including supporting concurrent access and fault tolerance. A database management system (DBMS) is the software that interacts with end users, applications, and the database itself to capture and analyze the data. The DBMS software additionally encompasses the core facilities provided to administer the database. The sum total of the database, the DBMS and the associated applications can be referred to as a database system. Often the term "database" is also used loosely to refer to any of the DBMS, the database system or an appli ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
IP Address
An Internet Protocol address (IP address) is a numerical label such as that is connected to a computer network that uses the Internet Protocol for communication.. Updated by . An IP address serves two main functions: network interface identification and location addressing. Internet Protocol version 4 (IPv4) defines an IP address as a 32-bit number. However, because of the growth of the Internet and the depletion of available IPv4 addresses, a new version of IP (IPv6), using 128 bits for the IP address, was standardized in 1998. IPv6 deployment has been ongoing since the mid-2000s. IP addresses are written and displayed in human-readable notations, such as in IPv4, and in IPv6. The size of the routing prefix of the address is designated in CIDR notation by suffixing the address with the number of significant bits, e.g., , which is equivalent to the historically used subnet mask . The IP address space is managed globally by the Internet Assigned Numbers Authority (IA ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cookies (Internet)
HTTP cookies (also called web cookies, Internet cookies, browser cookies, or simply cookies) are small blocks of data created by a web server while a user is browsing a website and placed on the user's computer or other device by the user's web browser. Cookies are placed on the device used to access a website, and more than one cookie may be placed on a user's device during a session. Cookies serve useful and sometimes essential functions on the web. They enable web servers to store stateful information (such as items added in the shopping cart in an online store) on the user's device or to track the user's browsing activity (including clicking particular buttons, logging in, or recording which pages were visited in the past). They can also be used to save for subsequent use information that the user previously entered into form fields, such as names, addresses, passwords, and payment card numbers. Authentication cookies are commonly used by web servers to authenticate th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
