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ClearRx
ClearRx is a trademark for a design for prescription drug packaging, designed by design student Deborah Adler as a Thesis, thesis project and adopted by Target Corporation (with refinements by Industrial design, industrial designer Klaus Rosburg) for use in their in-store pharmacies in 2005. The design is an attempt to clarify certain difficult aspects common to most prescription bottles used in the US. Background The Clear Rx bottle design was created to replace the classic orange pill bottle, which had existed since just after World War 2. The orange bottle label's information was misleading, since the text was very small and most of the time the company logo was the most emphasized text on the bottle. Plus, warnings and cautions were printed on inadequate color combinations, making it hard to read. Design Bottles have a distinctive rounded-wedge shape and are designed to stand on their caps, with the label folding over the top of the bottle, where the name of the drug is printe ...
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Deborah Adler
Deborah Adler (born 1975) is an American designer. A native of Chappaqua, New York, Adler is the daughter of a doctor and a nurse. She attended the University of Vermont, receiving her BFA in 1997. Adler then studied design at the School of Visual Arts under Steven Heller and Lita Talarico. During this time, her grandmother became ill, having accidentally taken her husband's medication through inability to distinguish what was in the package. This led Adler to redesign prescription bottles as a thesis project. The resulting creation, ClearRx, was distributed nationally by Target Corporation in its stores, and was a success. An example of the ClearRx bottle is in the permanent collection of the Museum of Modern Art. Adler completed her MFA in 2002. She served as senior designer for Milton Glaser for five years, and has since opened a boutique design firm in West Chelsea, Manhattan. A mother of two, she has served on the National Board of Directors of the American Institute of Gra ...
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Target Corporation
Target Corporation (doing business as Target and stylized in all lowercase since 2018) is an American big box department store chain headquartered in Minneapolis, Minnesota. It is the seventh largest retailer in the United States, and a component of the S&P 500 Index. Target was established as the discount division of Dayton's department store of Minneapolis in 1962. It began expanding the store nationwide in the 1980s (as part of the Dayton-Hudson Corporation), and introduced new store formats under the Target brand in the 1990s. The company has found success as a cheap-chic player in the industry. The parent company was renamed Target Corporation in 2000, and divested itself of its last department store chains in 2004. It suffered from a massive, highly publicized security breach of customer credit card data and the failure of its short-lived Target Canada subsidiary in the early 2010s, but experienced revitalized success with its expansion in urban markets within the United ...
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Target ClearRx
Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, fixed at a specific target * Color chart (or reference card), the reference target used in digital imaging for accurate color reproduction Places * Target, Allier, France * Target Lake, a lake in Minnesota Terms * Target market, marketing strategy ** Target audience, intended audience or readership of a publication, advertisement, or type of message * In mathematics, the target of a function is also called the codomain * Target (cricket), the total number of runs a team needs to win People * Target (rapper), stage name of Croatian hip-hop artist Nenad Šimun * DJ Target, stage name of English grime DJ Darren Joseph, member of Roll Deep * Gui-Jean-Baptiste Target (1733–1807), French lawyer Art and media * The Target, a comic book charact ...
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Trademark
A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from others. The trademark owner can be an individual, business organization, or any legal entity. A trademark may be located on a package, a label, a voucher, or on the product itself. Trademarks used to identify services are sometimes called service marks. The first legislative act concerning trademarks was passed in 1266 under the reign of Henry III of England, requiring all bakers to use a distinctive mark for the bread they sold. The first modern trademark laws emerged in the late 19th century. In France, the first comprehensive trademark system in the world was passed into law in 1857. The Trade Marks Act 1938 of the United Kingdom changed the system, permitting registration based on "intent-to-use", creating an examination based process, an ...
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Thesis
A thesis ( : theses), or dissertation (abbreviated diss.), is a document submitted in support of candidature for an academic degree or professional qualification presenting the author's research and findings.International Standard ISO 7144: DocumentationPresentation of theses and similar documents International Organization for Standardization, Geneva, 1986. In some contexts, the word "thesis" or a cognate is used for part of a bachelor's or master's course, while "dissertation" is normally applied to a doctorate. This is the typical arrangement in American English. In other contexts, such as within most institutions of the United Kingdom and Republic of Ireland, the reverse is true. The term graduate thesis is sometimes used to refer to both master's theses and doctoral dissertations. The required complexity or quality of research of a thesis or dissertation can vary by country, university, or program, and the required minimum study period may thus vary significantly in d ...
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Industrial Design
Industrial design is a process of design applied to physical Product (business), products that are to be manufactured by mass production. It is the creative act of determining and defining a product's form and features, which takes place in advance of the manufacture or production of the product. It consists purely of repeated, often automated, replication, while craft-based design is a process or approach in which the form of the product is determined by the product's creator largely concurrent with the act of its production. All manufactured products are the result of a design process, but the nature of this process can vary. It can be conducted by an individual or a team, and such a team could include people with varied expertise (e.g. designers, engineers, business experts, etc.). It can emphasize intuitive creativity or calculated Evidence-based design, scientific decision-making, and often emphasizes a mix of both. It can be influenced by factors as varied as Raw material, ...
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Quartz (publication)
''Quartz'' is an online news platform in English. It is focused on international business news. Quartz is privately held and was established in New York City in 2012. It is published in the United States with global business news and has specific publications for Africa, Hong Kong, India, Japan, and the United Arab Emirates. Audience and revenue ''Quartz'' targets high-earning readers, calling itself a "digitally native news outlet for business people in the new global economy". Sixty percent of its readers access the site via mobile devices. In August 2017, ''Quartz''s website saw about 22 million unique visitors. Approximately 700,000 people subscribe to its roster of email newsletters, which includes its flagship ''Daily Brief''. According to ''Ad Age'', ''Quartz'' made around $30 million in revenue in 2016, and employed 175 people. In 2017, revenue decreased to $27.6 million as advertising shrank. Uzabase (Japanese: ユーザベース) purchased the organization for $8 ...
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Curve (design Magazine)
''Curve'' is a magazine about industrial design and product design. Published quarterly since 2002, it features interviews and profiles with designers, product developers and manufacturers, as well as coverage of new materials, technologies and trends in industrial design. ''Curve'' editions published from 2002 to 2014 can be viewed on the website in an online archive, open to the public and free of charge. The website also features a blog covering industrial design and product design news and the latest product technologies and innovations."Curveblog"
, Retrieved 30 August, 2011. ''Curve'' was founded by industrial designer, Belinda Stening and published by Beesting Communications Pty Ltd based in Melbourne, Australia.


Notable designers profiled in ''Curve''

* Alessi (company), Alberto Alessi * Chris Bangle * Yves Behar, Yves Béhar * Christoph Behl ...
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Color Code
A color code is a system for displaying information by using different colors. The earliest examples of color codes in use are for long-distance communication by use of flags, as in semaphore communication. The United Kingdom adopted a color code scheme for such communication wherein red signified danger and white signified safety, with other colors having similar assignments of meaning. As chemistry and other technologies advanced, it became expedient to use coloration as a signal for telling apart things that would otherwise be confusingly similar, such as wiring in electrical and electronic devices, and pharmaceutical pills. The use of color codes has been extended to abstractions, such as the Homeland Security Advisory System color code in the United States. Similarly, hospital emergency codes often incorporate colors (such as the widely used "Code Blue" indicating a cardiac arrest), although they may also include numbers, and may not conform to a uniform standard. Colo ...
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Warning Symbols
Hazard symbols or warning symbols are recognisable symbols designed to warn about hazardous or dangerous materials, locations, or objects, including electric currents, poisons, and radioactivity. The use of hazard symbols is often regulated by law and directed by standards organizations. Hazard symbols may appear with different colors, backgrounds, borders, and supplemental information in order to specify the type of hazard and the level of threat (for example, toxicity classes). Warning symbols are used in many places in lieu of or addition to written warnings as they are quickly recognized (faster than reading a written warning) and more commonly understood (the same symbol can be recognized as having the same meaning to speakers of different languages). List of common symbols Tape with yellow and black diagonal stripes is commonly used as a generic hazard warning. This can be in the form of barricade tape, or as a self-adhesive tape for marking floor areas and the like ...
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Syringe
A syringe is a simple reciprocating pump consisting of a plunger (though in modern syringes, it is actually a piston) that fits tightly within a cylindrical tube called a barrel. The plunger can be linearly pulled and pushed along the inside of the tube, allowing the syringe to take in and expel liquid or gas through a discharge orifice at the front (open) end of the tube. The open end of the syringe may be fitted with a hypodermic needle, a nozzle or tubing to direct the flow into and out of the barrel. Syringes are frequently used in clinical medicine to administer injections, infuse intravenous therapy into the bloodstream, apply compounds such as glue or lubricant, and draw/measure liquids. There are also prefilled syringes (disposable syringes marketed with liquid inside). The word "syringe" is derived from the Greek σύριγξ ('' syrinx'', meaning "Pan flute", "tube"). Medical syringes Sectors in the syringe and needle market include disposable and safe ...
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Industrial Designers Society Of America
The Industrial Designers Society of America (IDSA) is a membership-based not-for-profit organization that promotes the practice and education of industrial design. The organization was formally established in 1965 by the collaborative merger of the Industrial Designers Institute (IDI), the American Society of Industrial Designers (ASID), and the Industrial Designers Education Association (IDEA). However, its origins can be traced back to the 1920s, prior to the founding in 1938 of the American Design Institute (ADI), which was the predecessor of IDI. Its first chairman was John Vassos and its first president was Henry Dreyfuss. The society publishes a quarterly journal, ''Innovation'', in which Klaus Krippendorff coined the term " product semantics" in his 1984 article "Exploring the Symbolic Qualities of Form", as well as books such as ''Design Secrets: Products: 50 Real-Life Projects Uncovered''. In 1980, the society established the International Design Excellence Awards (IDEA) ...
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