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Chango (company)
Chango Inc was a Toronto-based online marketing company with a focus on search retargeting and programmatic marketing. The company was founded in 2008, acquired by Rubicon Project in 2015 for $122 million, and closed down in 2017. History The company was founded in Toronto by Chris Sukornyk along with Mazdak Rezvan and Dax Hamman. In 2012, Chango appointed Paul McIntyre to lead its Platform Solutions group and hired Keith Lorizio as chief revenue officer. Chango was recognized in Deloitte's Technology Fast 50 program and was ranked first overall in Canada with a growth rate of 69,800%. Rubicon shut down Chango in 2017 stating that the company did not meet performance expectations. Funding In June 2010, Chango raised $1.4 million in Series A funding from investors including Metamorphic Ventures, iNovia Capital and Extreme Venture Partners. The company secured a second round of funding in February 2011, followed by a third round of $12 million in funding in November 2012. Produ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chango Logo
Chango or El Chango may refer to: People * José de Jesús Méndez Vargas (born 1974), nickname El Chango, alleged Mexican drug cartel leader * Chango Spasiuk (born 1968), Argentine chamamé musician and accordion player * Juan Carlos Cárdenas (born 1945), nickname El Chango, Argentine footballer and coach * Héctor Icazuriaga (born 1955), nickname El Chango, Secretary of Intelligence of Argentina Arts and entertainment * Chango Family, a band based in Ontario, Canada * "Chango", a song by Devo off of '' Hardcore Devo: Volume Two'' * El Chango de los Dos Plátanos, a track on the 2003 Panda album ''La Revancha Del Príncipe Charro'' Other * Chango (company), a Toronto/NYC based ad retargeting and online media planning company * Chango people, a tribe of native South Americans who inhabited the coast of Peru and Chile * Changó, thunder god in Yoruba mythology * Chang-o, Moon goddess in Chinese mythology * Sangu language (Gabon), a language spoken by the Masangu people of Gabon S ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Toronto
Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the anchor of the Golden Horseshoe, an urban agglomeration of 9,765,188 people (as of 2021) surrounding the western end of Lake Ontario, while the Greater Toronto Area proper had a 2021 population of 6,712,341. Toronto is an international centre of business, finance, arts, sports and culture, and is recognized as one of the most multicultural and cosmopolitan cities in the world. Indigenous peoples have travelled through and inhabited the Toronto area, located on a broad sloping plateau interspersed with rivers, deep ravines, and urban forest, for more than 10,000 years. After the broadly disputed Toronto Purchase, when the Mississauga surrendered the area to the British Crown, the British established the town of York in 1793 and later designat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Retargeting
Search retargeting is a form of retargeting employed by online marketers that target an audience based on the previous searches they conduct on other websites. Unlike site retargeting, search retargeting is designed to find new customers which have likely never been to a marketer's website before. While search advertising is a method of placing online advertisements within the results of search engine queries, search retargeting attempts to extend the interaction with the same searchers when they move away from search query results pages to other online activities and websites. Search retargeting ads are typically displayed as display ads. See also * Email retargeting * Link retargeting * Site retargeting Site retargeting is a display advertising technique used by marketers to display advertising to people who have previously visited their website. The marketer includes a pixel within their webpage which sets a cookie in the user's browser. That c ... References {{Reflist B ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically deliver ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rubicon Project
Magnite Inc. (formerly Rubicon Project) is an American online advertising technology firm based in Los Angeles, California. The company was formed following a merger between Rubicon Project and Telaria in 2020. History Rubicon Project was founded in 2007 by Frank Addante, Craig Roah, Duc Chau and Julie Mattern, who had previously worked together at L90, an online advertising network. By April 2009, the company had raised $33 million in venture funding led by Clearstone Venture Partners, IDG Ventures Asia and Mayfield Fund. The company also secured $8 million in venture debt from Silicon Valley Bank. In February 2014, Rubicon Project filed for an IPO and went public in April 2014 opening at over $20 per share. The stock fell back to about $16 per share later in the month. In March 2014, the company was named number two on the top Ad Exchange Entities by comScore. In February 2017, the company released its president and several other top executives. On March 14, 2017, CEO and f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Deloitte
Deloitte Touche Tohmatsu Limited (), commonly referred to as Deloitte, is an international professional services network headquartered in London, England. Deloitte is the largest professional services network by revenue and number of professionals in the world and is considered one of the Big Four accounting firms along with EY (Ernst & Young), KPMG and PricewaterhouseCoopers (PWC). The firm was founded by William Welch Deloitte in London in 1845 and expanded into the United States in 1890. It merged with Haskins & Sells to form Deloitte Haskins & Sells in 1972 and with Touche Ross in the US to form Deloitte & Touche in 1989. In 1993, the international firm was renamed Deloitte Touche Tohmatsu, later abbreviated to Deloitte. In 2002, Arthur Andersen's practice in the UK as well as several of that firm's practices in Europe and North and South America agreed to merge with Deloitte. Subsequent acquisitions have included Monitor Group, a large strategy consulting business, in Janu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Metamorphic Ventures
Compound (formerly known as Metamorphic Ventures) is a New York-based seed fund that invests in startup and early-stage technology companies. In March 2014, the company announced a new fund with close to $70 million. It also added Google vice president of sales John McAtter, Yahoo! director of product management Robby Stein, and HSN chief Mindy Grossman Mindy Grossman (born September 8, 1957) is the former CEO of WW International (formerly Weight Watchers). The ''Financial Times'' listed her in the top 50 women in world business in 2010 and 2011, and she has been ranked among ''Forbes'' 100 mos ... to its advisory board. In 2016, Metamorphic Ventures changed its name to Compound. Investments References {{reflist, 2 External linksCompound official website Venture capital firms of the United States Companies based in New York (state) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Retargeting
Search retargeting is a form of retargeting employed by online marketers that target an audience based on the previous searches they conduct on other websites. Unlike site retargeting, search retargeting is designed to find new customers which have likely never been to a marketer's website before. While search advertising is a method of placing online advertisements within the results of search engine queries, search retargeting attempts to extend the interaction with the same searchers when they move away from search query results pages to other online activities and websites. Search retargeting ads are typically displayed as display ads. See also * Email retargeting * Link retargeting * Site retargeting Site retargeting is a display advertising technique used by marketers to display advertising to people who have previously visited their website. The marketer includes a pixel within their webpage which sets a cookie in the user's browser. That c ... References {{Reflist B ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
HTTP Cookie
HTTP cookies (also called web cookies, Internet cookies, browser cookies, or simply cookies) are small blocks of data created by a web server while a user is browsing a website and placed on the user's computer or other device by the user's web browser. Cookies are placed on the device used to access a website, and more than one cookie may be placed on a user's device during a session. Cookies serve useful and sometimes essential functions on the web. They enable web servers to store stateful information (such as items added in the shopping cart in an online store) on the user's device or to track the user's browsing activity (including clicking particular buttons, logging in, or recording which pages were visited in the past). They can also be used to save for subsequent use information that the user previously entered into form fields, such as names, addresses, passwords, and payment card numbers. Authentication cookies are commonly used by web servers to authenticate ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demand Side Platform
A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences. Much like Paid Search, using DSPs allows users to optimize based on set Key Performance Indicators such as Pay per click, effective cost per click (eCPC), and Cost per action, effective cost per action (eCPA). The functionality of the DSP often depends on the format of the media. For example, DSPs that advertise online can see how people behave after viewing an ad, whereas this is not be possible in outdoor advertising or television and radio, where the advertising constitutes a one-to-many approach. DSPs incorporate many of the facets previously offered by advertising ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Double Click
A double-click is the act of pressing a computer mouse button twice quickly without moving the mouse. Double-clicking allows two different actions to be associated with the same mouse button. It was developed by Bill Atkinson of Apple Computer (now Apple Inc.) for their Lisa project. Often, single-clicking selects (or highlights) an object, while a double-click executes the function associated with that object. Following a link in a modern web browser is accomplished with only a single click, requiring the use of a second mouse button, "click and hold" delay, or modifier key to gain access to actions other than following the link. On touchscreens, the double-click is called "double-tap"; it's not used as much as double-click, but typically it functions as a zoom feature. ("triple-tap" sometimes used to zoom the whole screen.) On icons On most systems, double-clicking an icon in the file manager will perform a default action on the object represented by the icon. Double-clicking a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Network Advertising Initiative
The Network Advertising Initiative is an industry trade group founded in 2000 that develops self-regulatory standards for online advertising. Advertising networks created the organization in response to concerns from the Federal Trade Commission and consumer groups that online advertising — particularly targeted or behavioral advertising — harmed user privacy. The NAI seeks to provide self-regulatory guidelines for participating networks and opt-out technologies for consumers in order to maintain the value of online advertising while protecting consumer privacy. Membership in the NAI has fluctuated greatly over time, and both the organization and its self-regulatory system have been criticized for being ineffective in promoting privacy. issing Citation History The NAI was formally announced at the Public Workshop on Online Profiling held by the FTC and the Department of Commerce on November 8, 1999. Its membership then consisted of 24/7 Media, AdForce, AdKnowledge, Adsm ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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