|
Challenger Brand
A challenger brand is a brand in an industry where it is neither the market leader nor a niche brand. Challenger brands are categorised by a mindset which sees they have business ambitions beyond conventional resources, and an intent to bring change to an industry. The establishment brand is the antithesis to the challenger brand, the market leader being the primary example of an establishment brand. Virgin Atlantic, BrewDog, Tyrells, innocent, Uber and Airbnb are all considered classic examples of a challenger brand. The Challenger Project is a study into challenger brands and how they grow and succeed. Types of challenger brand 'Overthrow II: 10 strategies from the new wave of challengers', written by Adam Morgan and Malcolm Devoy, outlines ten types of challenger brand. Missionary A challenger brand looking to change something that is wrong or unfair in the world, and wearing that strong sense of purpose on its sleeve. Examples include Tony's Chocolonely and Patagonia. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
BrewDog
BrewDog is a Multinational corporation, multinational brewery and pub chain based in Ellon, Aberdeenshire, Ellon, Scotland. With production of over 800,000 hectolitres, BrewDog claims to be the "#1 Craft Brewer in Europe". It was founded in 2007 by James Watt and Martin Dickie, who together own 46% of the company. The company has been involved in a number of controversies. These have focused on its treatment of employees, use of unethical business practices, and hypocrisy in regards to its anti-establishment branding. Products BrewDog produces various types of ales and lagers, and several kinds of spirits. History BrewDog was founded in Fraserburgh in 2007 by James Watt and Martin Dickie. Dickie had previously worked at Thornbridge Brewery, where he helped develop Jaipur. In 2009, BrewDog purchased its first bar, in nearby Aberdeen. At the end of 2018, the company and its franchisees operated 78 bars worldwide. In 2011, BrewDog was described as "one of the prime movers" ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dollar Shave Club
Dollar Shave Club is an American company based in Venice, California, that delivers razors and other personal grooming products to customers by mail. It delivers razor blades on a monthly basis and offers additional grooming products for home delivery. History Dollar Shave Club was founded by Mark Levine and Michael Dubin. The pair met at a party and spoke of their frustrations with the cost of razor blades. With their own money and investments from start-up incubator Science Inc., they began operations in January 2011 and launched their website in April 2011. Dollar Shave Club was backed by a variety of venture capitalists. In March 2012, seed investors provided $1 million in funding from groups that included Kleiner Perkins Caufield & Byers, Andreessen Horowitz, Shasta Ventures, and others. The same group, joined by Venrock, provided $9.8 million in series A funding in October 2012. A year later, a $12 million series B round was raised led by Venrock, Comcast Ventures, New Wor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brands
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Management
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Developing a good relationship with target markets is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competiti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Shake Shack
Shake Shack is an American fast casual restaurant chain based in New York City. It started out as a hot dog cart inside Madison Square Park in 2001, and its popularity steadily grew. In 2004, it received a permit to open a permanent kiosk within the park, expanding its menu from New York–style hot dogs to one with hamburgers, hot dogs, fries and its namesake milkshakes. Since its founding, it has been one of the fastest-growing food chains, eventually becoming a public company filing for an initial public offering of stock in late 2014. The offering priced on January 29, 2015; the initial price of its shares was at $21, immediately rising by 123% to $47 on their first day of trading. Shake Shack Inc. owns and operates over 400 locations globally. History Early beginnings and concept In 2000, New York City began the rebuilding of Madison Square Park, which had fallen into a state of disrepair and misuse. As part of the redevelopment, restaurateur Danny Meyer helped spear ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rapido (company)
Rapido is an Indian bike taxi aggregator and logistics service provider based out of Bengaluru. Founded in 2015, the company operates in over 100 cities across the country, but has run into legal troubles in several locations. History The company was founded in 2015 as theKarrier by two IIT alumni and a PESU alumni – Aravind Sanka, Pavan Guntupalli, and SR Rishikesh. In September 2018, reports were that Rapido has over 15,000 registered riders, with average rides of 30,000 per day. Among those who have stakes in Rapido are Hero MotoCorp chairman Pawan Munjal and former Google India head Rajan Anandan. In 2019, Rapido co-founder Aravind Sanka claimed that the company has created more than 500,000 jobs in India. In November 2019, the company claimed to have 1 crore registered users. After the breakout of COVID-19 pandemic, Rapido expanded its operations in logistics, providing hyperlocal delivery for local businesses and e-commerce companies. In October 2020, Rapido lau ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tesla, Inc
Tesla, Inc. ( or ) is an American multinational automotive and clean energy company headquartered in Austin, Texas. Tesla designs and manufactures electric vehicles ( electric cars and trucks), battery energy storage from home to grid-scale, solar panels and solar roof tiles, and related products and services. Tesla is one of the world's most valuable companies and remains the world's most valuable automaker with a market capitalization of more than US$550 billion. In 2021, the company had the most worldwide sales of battery electric vehicles and plug-in electric vehicles, capturing 21% of the battery-electric (purely electric) market and 14% of the plug-in market (which includes plug-in hybrids). Through its subsidiary Tesla Energy, the company develops and is a major installer of photovoltaic systems in the United States. Tesla Energy is also one of the largest global suppliers of battery energy storage systems, with 3.99 gigawatt-hours (GWh) installed in 2021 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Casper Sleep
Casper Sleep (also known as Casper) is an e-commerce company that sells sleep products online and in retail locations. Headquartered in New York City, the company has showrooms in New York City, Chicago, and elsewhere. Its mattresses are manufactured in Georgia and Pennsylvania. History Casper was launched in April 2014 by Philip Krim (previously of The Merrick Group, angelbeds.com, tranquilitymattress.com and SleepBetterStore.com), Neil Parikh, T. Luke Sherwin, Jeff Chapin (previously of IDEO), and Gabriel Flateman. In January 2014, the company raised $1.85 million in its first round of funding. The round was led by Lerer Ventures and Norwest Ventures and also included funding from Crosslink Partners, Vaizra Investments, and Correlation Ventures. On April 22, 2014, Casper officially launched In August 2014, an additional $13.1 million was received in Series A funding, including investments from New Enterprise Associates, Ron Conway’s SV Angel, Ashton Kutcher's firm, A-Grade ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Under Armour
Under Armour, Inc. is an American sports equipment company that manufactures footwear, sports and casual apparel. Under Armour's global headquarters are located in Baltimore, Maryland, with additional offices located in Amsterdam (European headquarters), Austin, Guangzhou, Hong Kong, Houston, Jakarta, London, Mexico City, Munich, New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ..., Panama City (international headquarters), Paris, Pittsburgh, Portland, Oregon, Portland, San Francisco, São Paulo, Santiago, Seoul, Shanghai (Greater Chinese headquarters), and Toronto. History Early history Under Armour was founded on September 25, 1996 by Kevin Plank, a then 24-year-old former special teams captain of the Maryland Terrapins football, University of Maryland football te ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bumble (app)
Bumble is an online dating application. Profiles of potential matches are displayed to users, who can "swipe left" to reject a candidate or "swipe right" to indicate interest. In heterosexual matches, only female users can make the first contact with matched male users, while in same-sex matches either person can send a message first. The app is a product of Bumble Inc. Bumble was founded by Whitney Wolfe Herd shortly after she left Tinder. Wolfe Herd has described Bumble as a "feminist dating app". As of January 2021, with a monthly user base of 42 million, Bumble is the second-most popular dating app in the U.S. after Tinder. According to a June 2016 survey, 46.2% of its users are female. According to ''Forbes'', by 2017 the company was valued at more than $1 billion, and the company reported having over 55 million users in 150 countries as of 2019. History Whitney Wolfe Herd, an early VP of Marketing of Tinder, founded Bumble shortly after leaving Tinder. Wolfe Herd sued ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Seabiscuit
Seabiscuit (May 23, 1933 – May 17, 1947) was a champion thoroughbred racehorse in the United States who became the top money-winning racehorse up to the 1940s. He beat the 1937 Triple Crown winner, War Admiral, by four lengths in a two-horse special at Pimlico and was voted American Horse of the Year for 1938. A small horse, at 15.2 hands high, Seabiscuit had an inauspicious start to his racing career, winning only a quarter of his first 40 races, but became an unlikely champion and a symbol of hope to many Americans during the Great Depression. Seabiscuit has been the subject of numerous books and films, including ''Seabiscuit: the Lost Documentary'' (1939); the Shirley Temple film ''The Story of Seabiscuit'' (1949); a book, '' Seabiscuit: An American Legend'' (1999) by Laura Hillenbrand; and a film adaptation of Hillenbrand's book, ''Seabiscuit'' (2003), that was nominated for the Academy Award for Best Picture. Early days Seabiscuit was foaled in Lexington, Kentucky, o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pepsi
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. History Pepsi was first invented in 1893 as "Brad's Drink" by Caleb Bradham, who sold the drink at his drugstore in New Bern, North Carolina. It was renamed Pepsi-Cola in 1898, "Pepsi" because it was advertised to relieve dyspepsia (indigestion) and "Cola" referring to the cola flavor. Some have also suggested that "Pepsi" may have been a reference to the drink aiding digestion like the digestive enzyme pepsin, but pepsin itself was never used as an ingredient to Pepsi-Cola. The original recipe also included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
.jpg "Click for more on -> BrewDog")
.jpg "Click for more on -> Brands")
.jpg "Click for more on -> Tesla, Inc")
