Carl Diercke
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Carl Diercke
Carl Diercke (born 15 September 1842 in Kyritz, Ostprignitz; died 7 March 1913 in Berlin) was a German cartographer. Life From 1863 to 1865, Diercke studied in Berlin. In 1875, Diercke started German geography atlas ''Diercke''. Diercke was the first in the world to develop a world atlas without leaving his birth country In 1871, he married Hermine Marie Ottilie Lucas. Legacy Diercke was one of about 250 German brands selected in 2016 by , Deutsche Standards, and Meiré and Meiré to be recognized as "Brands of the Century" for having a strong brand. Literature * Jürgen Espenhorst, Erhard Kümpel: Diercke, ein Atlas für Generationen. Hintergründe, Geschichte und bibliographische Angaben bis 1955. Pangaea-Verlag, Schwerte 1999, . See also * Cartographic propaganda, the use of atlases for political purposes, as was common in Diercke's time * Velhagen & Klasing, a publisher of another popular school atlas * Westermann Verlag Westermann Verlag (English: "Westerman ...
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Carl Diercke
Carl Diercke (born 15 September 1842 in Kyritz, Ostprignitz; died 7 March 1913 in Berlin) was a German cartographer. Life From 1863 to 1865, Diercke studied in Berlin. In 1875, Diercke started German geography atlas ''Diercke''. Diercke was the first in the world to develop a world atlas without leaving his birth country In 1871, he married Hermine Marie Ottilie Lucas. Legacy Diercke was one of about 250 German brands selected in 2016 by , Deutsche Standards, and Meiré and Meiré to be recognized as "Brands of the Century" for having a strong brand. Literature * Jürgen Espenhorst, Erhard Kümpel: Diercke, ein Atlas für Generationen. Hintergründe, Geschichte und bibliographische Angaben bis 1955. Pangaea-Verlag, Schwerte 1999, . See also * Cartographic propaganda, the use of atlases for political purposes, as was common in Diercke's time * Velhagen & Klasing, a publisher of another popular school atlas * Westermann Verlag Westermann Verlag (English: "Westerman ...
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Kyritz Brunnen Diercke
Kyritz () is a town in the Ostprignitz-Ruppin district, in Brandenburg, Germany. It is situated 28 km west of Neuruppin and 28 km southeast of Pritzwalk. The town has 9,260 inhabitants (2019). Overview The town is situated near the Kyritzer Seenkette, a chain of lakes. The town is nicknamed "Kyritz an der Knatter" (Kyritz at the Rattle). The noise of numerous water mills along a stream parallel to the river Jäglitz was the reason for this nickname. This river channel does not exist anymore. The town includes the districts Berlitt, Bork, Drewen, Gantikow, Ganz, Holzhausen, Kötzlin, Lellichow, Mechow, Rehfeld and Teetz. History The oldest document mentioning the area around Kyritz as "Chorizi" was written in 948. The region was called "Prignitz". The name is derived from the slavic word "pregynica" meaning "inaccessible woods". A castle was built here in 1148, and little by little a town developed close to the castle. In the year 1225 a Franciscan friary was establish ...
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Kyritz
Kyritz () is a town in the Ostprignitz-Ruppin district, in Brandenburg, Germany. It is situated 28 km west of Neuruppin and 28 km southeast of Pritzwalk. The town has 9,260 inhabitants (2019). Overview The town is situated near the Kyritzer Seenkette, a chain of lakes. The town is nicknamed "Kyritz an der Knatter" (Kyritz at the Rattle). The noise of numerous water mills along a stream parallel to the river Jäglitz was the reason for this nickname. This river channel does not exist anymore. The town includes the districts Berlitt, Bork, Drewen, Gantikow, Ganz, Holzhausen, Kötzlin, Lellichow, Mechow, Rehfeld and Teetz. History The oldest document mentioning the area around Kyritz as "Chorizi" was written in 948. The region was called "Prignitz". The name is derived from the slavic word "pregynica" meaning "inaccessible woods". A castle was built here in 1148, and little by little a town developed close to the castle. In the year 1225 a Franciscan friary was establis ...
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Berlin
Berlin ( , ) is the capital and List of cities in Germany by population, largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's List of cities in the European Union by population within city limits, most populous city, according to population within city limits. One of Germany's States of Germany, sixteen constituent states, Berlin is surrounded by the Brandenburg, State of Brandenburg and contiguous with Potsdam, Brandenburg's capital. Berlin's urban area, which has a population of around 4.5 million, is the second most populous urban area in Germany after the Ruhr. The Berlin/Brandenburg Metropolitan Region, Berlin-Brandenburg capital region has around 6.2 million inhabitants and is Metropolitan regions in Germany, Germany's third-largest metropolitan region after the Rhine-Ruhr and Frankfurt Rhine-Main, Rhine-Main regions. Berlin straddles the banks of the Spree (river), Spree, which flows into the Havel (a tributary of ...
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Atlas
An atlas is a collection of maps; it is typically a bundle of maps of Earth or of a region of Earth. Atlases have traditionally been bound into book form, but today many atlases are in multimedia formats. In addition to presenting geographic features and political boundaries, many atlases often feature geopolitical, social, religious and economic statistics. They also have information about the map and places in it. Etymology The use of the word "atlas" in a geographical context dates from 1595 when the German-Flemish geographer Gerardus Mercator published ("Atlas or cosmographical meditations upon the creation of the universe and the universe as created"). This title provides Mercator's definition of the word as a description of the creation and form of the whole universe, not simply as a collection of maps. The volume that was published posthumously one year after his death is a wide-ranging text but, as the editions evolved, it became simply a collection of maps and ...
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Bankruptcy
Bankruptcy is a legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the debtor. Bankrupt is not the only legal status that an insolvent person may have, and the term ''bankruptcy'' is therefore not a synonym for insolvency. Etymology The word ''bankruptcy'' is derived from Italian ''banca rotta'', literally meaning "broken bank". The term is often described as having originated in renaissance Italy, where there allegedly existed the tradition of smashing a banker's bench if he defaulted on payment so that the public could see that the banker, the owner of the bench, was no longer in a condition to continue his business, although some dismiss this as a false etymology. History In Ancient Greece, bankruptcy did not exist. If a man owed and he could not pay, he and his wife, children or servants were forced into ...
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Brand Equity
Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name. The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands. In the research literature, brand equity has been studied from two different perspectives: cognitive psychology and information economics. According to cognitive psychology, brand equity lies in consumer's awareness of brand features and associations, which drive attribute perceptions. According to information economics, a strong brand name works as a credible signal of product quality for imperfectly informed buyers and generates price premiums as a form of return to branding investments. It has been empirically demonstrated that brand equity plays an important role in the determination of price structure and, in particular, firms are able to charge price premiums tha ...
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Cartographic Propaganda
Cartographic propaganda is a map created with the goal of achieving a result similar to traditional propaganda. The map can be outright falsified, or created using subjectivity with the goal of persuasion. The idea that maps are subjective is not new; cartographers refer to maps as a human-subjective product and some view cartography as an "industry, which packages and markets spatial knowledge" or as a communicative device distorted by human subjectivity. However, cartographic propaganda is widely successful because maps are often presented as a miniature model of reality, and it is a rare occurrence that a map is referred to as a distorted model, which sometimes can "lie" and contain items that are completely different from reality. Because the word propaganda has become a pejorative, it has been suggested that mapmaking of this kind should be described as "persuasive cartography", defined as maps intended primarily to influence opinions or beliefs – to send a message – ra ...
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Velhagen & Klasing
Velhagen & Klasing was a major German publishing company in the nineteenth and twentieth centuries. History Long nineteenth century Velhagen & Klasing's first major success was the popular cookbook of Henriette Davidis from 1844 to 1875. The company earned 2,762 Thaler in the cookbook's peak sales year in 1858, or the equivalent of Davidis argued fiercely with the company over her compensation, and her royalty payment increased from 50 to 1000 Thaler over its publication history. In the 1870s and 1880s, Velhagen & Klasing sold two-thirds of its Lutheran and patriotic works through Colporteur salesmen, at the time a new method of marketing through door-to-door salesmen. Another area that Velhagen & Klasing emphasized was geography textbooks. In this area, , who published 's works, was their major competitor. In the mid-to-late 1800s, Hirt & Sohn and Velhagen & Klasing together had an oligopoly in the German textbook market. Velhagen & Klasing was also dominant in popul ...
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Westermann Verlag
Westermann Verlag (English: "Westermann Publishing") is a German publishing firm, founded in the 19th century in Braunschweig, Duchy of Brunswick by George Westermann (23 February 1810 in Leipzig; 7 September 1879 in Wiesbaden). Several other generations of the Westermann family succeeded him. In 1986, the "Westermann Druck- und Verlagsgruppe" in Braunschweig, comprising numerous branches, became part of Medien-Union based in Ludwigshafen, employing 800. Westermann is renowned for its meticulous world history-atlas in German, the ''Großer Atlas zur Weltgeschichte'', generally known as "the Westermann." For use in schools, they continue to publish the ''Carl Diercke Schul-Atlas'', a series started in the 19th century, since called '' Diercke Weltatlas''. They also offer products related to or using Google Earth, 3D-technology, and globes. Divisions * Westermann Schulbuchverlag (Braunschweig) * Georg Westermann Verlag (Braunschweig) * Westermann Lernspielverlag GmbH (Braunschw ...
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