Captology
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Captology
Captology is the study of computers as persuasive technologies. This area of inquiry explores the overlapping space between persuasion in general (influence, motivation, behavior change, etc.) and computing technology. This includes the design, research, and program analysis of interactive computing products (such as the Web, desktop software, specialized devices, etc.) created for the purpose of changing people's attitudes or behaviors. B. J. Fogg in 1996 derived the term ''captology'' from an acronym: Computers As Persuasive Technologies. In 2003, he published the first book on captology, entitled ''Persuasive Technology: Using Computers to Change What We Think and Do''.Ian Leslie"The scientists who make apps addictive" ''1843'', ''The Economist'', October/November 2016. Captology is not the same thing as Behavior Design, according to BJ Fogg who is the person who coined both terms and created the foundation for both areas. See also * ''Is Google Making Us Stupid?'' * Humu ...
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Persuasive Technology
Persuasive technology is broadly defined as technology that is designed to change attitudes or behaviors of the users through persuasion and social influence, but not necessarily through coercion. Such technologies are regularly used in sales, diplomacy, politics, religion, military training, public health, and management, and may potentially be used in any area of human-human or human-computer interaction. Most self-identified persuasive technology research focuses on interactive, computational technologies, including desktop computers, Internet services, video games, and mobile devices, but this incorporates and builds on the results, theories, and methods of experimental psychology, rhetoric, and human-computer interaction. The design of persuasive technologies can be seen as a particular case of design with intent. Taxonomies Functional triad Persuasive technologies can be categorized by their functional roles. B. J. Fogg proposes the ''functional triad'' as a classification of ...
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Humu (software)
Humu is a software company that uses machine learning to send "nudges," small recommendations based in nudge theory, to employees at work. History Humu was founded in May 2017 by former Google executives Laszlo Bock, Wayne Crosby, and Jessie Wisdom. Before founding Humu, Laszlo Bock served as Google's original Head of People Operations. Humu exited stealth mode in October 2018 with $40 million in funding. Humu analyzes company data and employee feedback to identify changes likely to improve employees' happiness, performance, and retention. The platform then delivers "nudges," short messages urging users to change their behavior. The company holds a trademark on "Nudge Engine," based on the behavioral economics concept of nudge theory from Nobel Prize-winning economist Richard Thaler and popularized in Thaler's 2008 book ''Nudge'', co-authored with legal scholar Cass R. Sunstein. The book argues that small cues can help people make better choices. Notable customers include ...
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Is Google Making Us Stupid?
''Is Google Making Us Stupid? What the Internet Is Doing to Our Brains!'' (alternatively ''Is Google Making Us Stoopid?'') is a magazine article by technology writer Nicholas G. Carr, and is highly critical of the Internet's effect on cognition. It was published in the July/August 2008 edition of ''The Atlantic'' magazine as a six-page cover story. Carr's main argument is that the Internet might have detrimental effects on cognition that diminish the capacity for concentration and contemplation. Despite the title, the article is not specifically targeted at Google, but more at the cognitive impact of the Internet and World Wide Web. Carr expanded his argument in '' The Shallows: What the Internet Is Doing to Our Brains'', a book published by W. W. Norton in June 2010. The essay was extensively discussed in the media and the blogosphere, with reactions to Carr's argument being polarised. At the Britannica Blog, a part of the discussion focused on the apparent bias in Carr's argum ...
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World Wide Web
The World Wide Web (WWW), commonly known as the Web, is an information system enabling documents and other web resources to be accessed over the Internet. Documents and downloadable media are made available to the network through web servers and can be accessed by programs such as web browsers. Servers and resources on the World Wide Web are identified and located through character strings called uniform resource locators (URLs). The original and still very common document type is a web page formatted in Hypertext Markup Language (HTML). This markup language supports plain text, images, embedded video and audio contents, and scripts (short programs) that implement complex user interaction. The HTML language also supports hyperlinks (embedded URLs) which provide immediate access to other web resources. Web navigation, or web surfing, is the common practice of following such hyperlinks across multiple websites. Web applications are web pages that function as application s ...
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Computing Culture
Computing is any goal-oriented activity requiring, benefiting from, or creating computing machinery. It includes the study and experimentation of algorithmic processes, and development of both hardware and software. Computing has scientific, engineering, mathematical, technological and social aspects. Major computing disciplines include computer engineering, computer science, cybersecurity, data science, information systems, information technology and software engineering. The term "computing" is also synonymous with counting and calculating. In earlier times, it was used in reference to the action performed by mechanical computing machines, and before that, to human computers. History The history of computing is longer than the history of computing hardware and includes the history of methods intended for pen and paper (or for chalk and slate) with or without the aid of tables. Computing is intimately tied to the representation of numbers, though mathematical concepts ...
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The Economist
''The Economist'' is a British weekly newspaper printed in demitab format and published digitally. It focuses on current affairs, international business, politics, technology, and culture. Based in London, the newspaper is owned by The Economist Group, with its core editorial offices in the United States, as well as across major cities in continental Europe, Asia, and the Middle East. In 2019, its average global print circulation was over 909,476; this, combined with its digital presence, runs to over 1.6 million. Across its social media platforms, it reaches an audience of 35 million, as of 2016. The newspaper has a prominent focus on data journalism and interpretive analysis over original reporting, to both criticism and acclaim. Founded in 1843, ''The Economist'' was first circulated by Scottish economist James Wilson to muster support for abolishing the British Corn Laws (1815–1846), a system of import tariffs. Over time, the newspaper's coverage expanded further into ...
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Attitude Change
Attitudes are associated beliefs and behaviors towards some object. They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict. Attitudes and attitude objects are functions of affective and cognitive components. It has been suggested that the inter-structural composition of an associative network can be altered by the activation of a single node. Thus, by activating an affective or emotional node, attitude change may be possible, though affective and cognitive components tend to be intertwined.Eagly, A., & Chaiken, S. (1995). Attitude strength, attitude structure and resistance to change. In R. Petty and J. Kosnik (Eds.), Attitude Strength. (pp. 413–432). Mahwah, NJ: Erlbaum. Bases There are three bases for attitude change: compliance, identif ...
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Software
Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work. At the lowest programming level, executable code consists of machine language instructions supported by an individual processor—typically a central processing unit (CPU) or a graphics processing unit (GPU). Machine language consists of groups of binary values signifying processor instructions that change the state of the computer from its preceding state. For example, an instruction may change the value stored in a particular storage location in the computer—an effect that is not directly observable to the user. An instruction may also invoke one of many input or output operations, for example displaying some text on a computer screen; causing state changes which should be visible to the user. The processor executes the instructions in the order they are provided, unless it is instructed ...
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Program Analysis (computer Science)
In computer science, program analysis is the process of automatically analyzing the behavior of computer programs regarding a property such as correctness, robustness, safety and liveness. Program analysis focuses on two major areas: program optimization and program correctness. The first focuses on improving the program’s performance while reducing the resource usage while the latter focuses on ensuring that the program does what it is supposed to do. Program analysis can be performed without executing the program (static program analysis), during runtime (dynamic program analysis) or in a combination of both. Static program analysis In the context of program correctness, static analysis can discover vulnerabilities during the development phase of the program.Jovanovic, N., Kruegel, C., & Kirda, E. (2006, May). Pixy: A static analysis tool for detecting web application vulnerabilities. In Security and Privacy, 2006 IEEE Symposium on (pp. 6-pp). IEEE. These vulnerabilities a ...
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Cambridge Advanced Learner's Dictionary
The ''Cambridge Advanced Learner's Dictionary'' (abbreviated ''CALD'') was first published in 1995 under the name ''Cambridge International Dictionary of English'', by the Cambridge University Press Cambridge University Press is the university press of the University of Cambridge. Granted letters patent by Henry VIII of England, King Henry VIII in 1534, it is the oldest university press A university press is an academic publishing hou .... The dictionary has over 140,000 words, phrases, and meanings. It is suitable for learners at CEF levels B2-C2. Editions *First edition first published in 2003. *Second edition first published in 2005. *Third edition first published in 2008. *Fourth edition first published in 2013. See also * Advanced learner's dictionary External links * English dictionaries Online English dictionaries {{Dictionary-stub ...
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Research
Research is "creativity, creative and systematic work undertaken to increase the stock of knowledge". It involves the collection, organization and analysis of evidence to increase understanding of a topic, characterized by a particular attentiveness to controlling sources of bias and error. These activities are characterized by accounting and controlling for biases. A research project may be an expansion on past work in the field. To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects or the project as a whole. The primary purposes of basic research (as opposed to applied research) are documentation, Discovery (observation), discovery, interpretation (philosophy), interpretation, and the research and development (R&D) of methods and systems for the advancement of human knowledge. Approaches to research depend on epistemology, epistemologies, which vary considerably both within and between humanities and sciences. ...
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Design
A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design'' expresses the process of developing a design. In some cases, the direct construction of an object without an explicit prior plan (such as in craftwork, some engineering, coding, and graphic design) may also be considered to be a design activity. The design usually has to satisfy certain goals and constraints; may take into account aesthetic, functional, economic, or socio-political considerations; and is expected to interact with a certain Environment (systems), environment. Typical examples of designs include architectural drawing, architectural and engineering drawing, engineering drawings, circuit diagrams, Pattern (sewing), sewing patterns and less tangible artefacts such as business process models. Designing People who produce designs ...
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