WWE Brand Extension
   HOME
*





WWE Brand Extension
The brand extension, also referred to as the brand split, is the separation of the American professional wrestling promotion WWE's roster of wrestlers (and, at various times, creative staff) into distinct divisions, or "brands". The promotion's wrestlers are assigned to a brand via the annual WWE Draft and exclusively perform on that brand's weekly television show, with some exceptions. Throughout its history, WWE has utilized the brand extension twice. The first brand split occurred from 2002 to 2011, while the ongoing second began in 2016. WWE currently promotes three brands. The two main brands (referred to as the main roster) are Raw (WWE brand), Raw and SmackDown (WWE brand), SmackDown. Established in 2012, NXT (WWE brand), NXT serves as the promotion's Farm team, developmental brand (though was briefly promoted as the third main brand from 2019 to 2021). The first brand split began in March 2002, following the company's acquisition of talent from the former World Champion ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


Professional Wrestling Promotion
A professional wrestling promotion is a company or business that regularly performs shows involving professional wrestling that has little relationship to the rules of the amateur olympic form. "Promotion" also describes a role which entails management, advertising and logistics of running a wrestling event (''see promoter''). Within the convention of the show, the company is a sports governing body which sanctions wrestling matches and gives authority to the championships and is responsible for maintaining the divisions and their rankings. In truth, the company serves as a touring theatre troupe, as well as event promotion body for its own events. The most prominent promotions in the United States are World Wrestling Entertainment (WWE), All Elite Wrestling (AEW), Impact Wrestling, Ring of Honor (ROH), Major League Wrestling (MLW), and the National Wrestling Alliance (NWA). The largest Mexican lucha libre promotions are Consejo Mundial de Lucha Libre (CMLL) and Lucha Lib ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Monday Night Wars
The Monday Night Wars or Monday Night War was an era of mainstream televised American professional wrestling, from September 4, 1995 to March 26, 2001, in which the World Wrestling Federation's (WWF, now WWE) ''Monday Night Raw'' (later ''Raw Is War'') and World Championship Wrestling's (WCW) ''Monday Nitro'' were broadcast opposite each other in a battle for Nielsen ratings each week. It largely overlapped with the Attitude Era, a term used by WWF to describe that company's programming from November 9, 1997 to May 6, 2002. The rating war was part of a larger overall struggle between the two companies, originating in personal animosity between WWF owner Vince McMahon and WCW owner Ted Turner. The rivalry between the companies steadily escalated throughout the 1990s to include the use of cutthroat tactics and the defections of employees between the two companies. Throughout the wars, the WWF and WCW would both adopt different concepts and narrative techniques. Meanwhile, both com ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


Survivor Series (2001)
The 2001 Survivor Series was the 15th annual Survivor Series professional wrestling pay-per-view (PPV) List of WWE pay-per-view events, event produced by the World Wrestling Entertainment, World Wrestling Federation (WWF, now WWE). It took place on November 18, 2001, at the Greensboro Coliseum Complex in Greensboro, North Carolina. It was the last Survivor Series to be produced under the WWF name, as the company would be forced to change its name several months later as the result of a verdict in the World Wildlife Fund's lawsuit against the company; the company became World Wrestling Entertainment (WWE) in May 2002. It was also the last Survivor Series held before the introduction of the WWE brand extension, brand extension in March 2002. The event marked the end of The Invasion (professional wrestling), The Invasion Glossary of professional wrestling terms#Angle, angle, which had dominated WWF storylines since March when Vince McMahon purchased World Championship Wrestling (WCW) ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

WCW World Heavyweight Championship
The WCW World Heavyweight Championship was a professional wrestling world heavyweight championship originally used in World Championship Wrestling (WCW) and later, the World Wrestling Federation (WWF, now WWE). It was the original world title of the World Championship Wrestling promotion, spun off from the NWA World Heavyweight Championship. It existed in WCW from 1991 to 2001. Following the acquisition of WCW by the WWF in March 2001, it became one of two world titles in the WWF, with its name being immediately abbreviated to the WCW Championship and finally, the World Championship in November. It continued to complement the then-WWF Championship until the following month, when both titles were unified to create the Undisputed WWF Championship. The Undisputed title retained the lineage of the WWF Championship, and the World Championship was retired. Ric Flair was the first holder of the WCW World Heavyweight Championship, with Chris Jericho being the last. The title was the sec ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Booker T (wrestler)
Booker T. Huffman Jr. (born March 1, 1965), better known by his ring name Booker T, is an American professional wrestler and color commentator. He is currently signed to WWE where he serves as a commentator on the NXT brand, and is also the owner and founder of the independent promotion Reality of Wrestling (ROW) in Texas City, Texas. Booker has been frequently named by peers and industry commentators as one of the greatest professional wrestlers of all time; he was voted WWE's greatest World Heavyweight Champion in a 2013 viewer poll. Booker is known for his time in World Championship Wrestling (WCW), the World Wrestling Federation/Entertainment (WWF/E), and Total Nonstop Action Wrestling (TNA - now Impact Wrestling), holding 35 championships between those organizations. He is the most decorated wrestler in WCW history, having held 21 titles, including a record six WCW World Television Championships (along with being the first African American titleholder), and a record 11 W ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Buff Bagwell
Marcus Alexander Bagwell (born January 10, 1970) is an American Professional wrestling, professional wrestler better known by his ring name, Buff Bagwell. He is best known for his appearances with World Championship Wrestling (WCW) from 1991 to 2001, where he was a List of WCW World Tag Team Champions, five-time WCW World Tag Team Championship, World Tag Team Champion. Professional wrestling career Missy Hyatt helped Bagwell break into the wrestling business. Growing up, Bagwell was a standout baseball player during his tenure in Sprayberry High School, and worked for his family's lumber company. Upon graduating from high school, he started an amateur boxing career. When the lumber company went bankruptcy, bankrupt, however, Bagwell became a certified massage therapist before deciding to become a wrestler. Early career (1990–1991) He trained under Steve Lawler (wrestler), Steve Lawler and debuted in 1990, working for North Georgia Wrestling as Fabulous Fabian. In 1991, he began ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Arn Anderson
Martin Anthony Lunde (born September 20, 1958), better known by the ring name Arn Anderson, is an American professional wrestling road agent, author, and retired professional wrestler. He is currently signed to All Elite Wrestling (AEW) as a manager. Although he is widely regarded as one of the finest tag team wrestlers in history, he also had a successful singles career and became a four-time NWA/WCW World Television Champion, which he often called his "world title". Anderson's career was highlighted by his alliances with Ric Flair and various members of the wrestling stable The Four Horsemen in the National Wrestling Alliance (NWA) and World Championship Wrestling (WCW). After his retirement, he worked as a producer for WWE until 2019, when he joined AEW. On March 31, 2012, Anderson was inducted into the WWE Hall of Fame as a member of the Four Horsemen. His son, Brock Anderson also pursued a career in professional wrestling, performing for AEW. Early life Martin Anthon ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


Scott Hudson (wrestler)
Scott Hudson may refer to: * Scott Hudson (computer scientist), professor at Carnegie Mellon University * Scott Hudson (electrical engineer) Raymond Scott Hudson (born 1959) is a professor of electrical engineering and computer science at Washington State University. Hudson was educated at Caltech, where he received his bachelor's degree in engineering and applied science in 1985, his ...
, astronomer and professor of electrical engineering {{hndis, Hudson, Scott ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Viacom (1952–2006)
The original incarnation of Viacom Inc. (derived from "Video & Audio Communications") was an American media conglomerate based in New York City. It began as CBS Television Film Sales, the broadcast syndication division of the CBS television network in 1952; it was renamed CBS Films in 1958, renamed CBS Enterprises in 1968, renamed Viacom in 1970, and Corporate spin-off, spun off into its own company in 1971. Viacom was a distributor of CBS television series throughout the 1970s and 1980s, and also distributed syndicated television programs. In 1999, Viacom acquired the parent company of CBS, the former Westinghouse Electric Corporation, which had been renamed CBS Corporation in 1997. Viacom was split into the second CBS Corporation and Viacom (2005–2019), Viacom incarnations, and ceased operations in 2006. The spin-off was structured so that CBS Corporation would be the legal successor (business), legal successor to the first Viacom, with the second Viacom being an entirely sep ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

WCW Monday Nitro
''WCW Monday Nitro'', also known as ''WCW Nitro'' or simply ''Nitro'', is an American professional wrestling television program that was produced by World Championship Wrestling (WCW) and broadcast weekly every Monday night on TNT in the United States from September 4, 1995 to March 26, 2001. Created by Eric Bischoff and Ted Turner, the show's premiere was notable for sparking a period of television known as the "Monday Night Wars". For the entirety of the show's run, ''Nitro'' went head-to-head in the ratings with the WWE, World Wrestling Federation's (WWF; now WWE) ''WWE Raw, Monday Night Raw''. Although comparable to ''Raw'' in popularity from the beginning, ''Nitro'' began to dominate in ratings, based largely on the strength of the New World Order (professional wrestling), New World Order (nWo), a rebellious group of wrestlers that wanted to take over WCW. Beginning in June 1996, ''Nitro'' beat ''Raw'' in the ratings for 83 consecutive weeks, forcing WWF owner Vince McMah ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  




Brand Extension
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product category. In the 1990s, 81 percent of new products used brand extension to introduce new brands and to create sales. Launching a new product is not only time-consuming but also needs a big budget to create brand awareness and to promote a product's benefits. Brand extension is one of the new product development strategies which can reduce financial risk by using the parent brand name to enhance consumers' perception due to th ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

All Elite Wrestling
All Elite Wrestling (AEW) is an American professional wrestling promotion based in Jacksonville, Florida. It is considered the second largest wrestling promotion in the United States behind WWE. AEW is owned by Shahid Khan and his son Tony, who founded the company in 2019; in-ring performers Matt & Nick Jackson and Kenny Omega also serve as company executives. Its headquarters are located at TIAA Bank Field, the home stadium of the National Football League's Jacksonville Jaguars, a team also owned by Shahid Khan. Since October 2, 2019, AEW has produced a two-hour weekly television show, ''Dynamite'', which airs live, with some exceptions. The show originally aired on TNT until December 2021; it moved to TNT's sister channel, TBS, on January 5, 2022. The company also has one other weekly television show, '' Rampage'', which is a one-hour program that has aired on TNT since August 13, 2021. Additionally, AEW has two weekly YouTube-exclusive shows: ''Dark'' and '' Dark: Elevati ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]