|
Transmediation
Transmediation is the process of translating a work into a different medium. The definition of what constitutes transmediation would depend on how medium is defined or interpreted. In Understanding media, Marshall McLuhan offered a quite broad definition of a medium as "an extension of ourselves": "In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message. This is merely to say that the personal and social consequences of any medium — that is, of any extension of ourselves — result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology."From McLuhan's definition, it is possible to infer the definition of transmediation could involve at least two different dimensions: a sensory and semiotic translation. When referring to medium as a sensory mode, transmediation would ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Transmediation
Transmediation is the process of translating a work into a different medium. The definition of what constitutes transmediation would depend on how medium is defined or interpreted. In Understanding media, Marshall McLuhan offered a quite broad definition of a medium as "an extension of ourselves": "In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message. This is merely to say that the personal and social consequences of any medium — that is, of any extension of ourselves — result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology."From McLuhan's definition, it is possible to infer the definition of transmediation could involve at least two different dimensions: a sensory and semiotic translation. When referring to medium as a sensory mode, transmediation would ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Transmedia Storytelling
Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies. From a production standpoint, transmedia storytelling involves creating content that engages an audience using various techniques to permeate their daily lives. In order to achieve this engagement, a transmedia production will develop stories across multiple forms of media in order to deliver unique pieces of content in each channel. Importantly, these pieces of content are not only linked together (overtly or subtly), but are in narrative synchronization with each other. History Transmedia storytelling can be related to the concepts of semiotics and narratology. Semiotics is the "science of signs" and a discipline concerned with sense production and interpretation processes. Narratology looks at how structure and function factor into narrative with rega ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Intertextuality
Intertextuality is the shaping of a text's meaning by another text, either through deliberate compositional strategies such as quotation, allusion, calque, plagiarism, translation, pastiche or parody,Gerard Genette (1997) ''Paratexts'p.18/ref>Hallo, William W. (2010) ''The World's Oldest Literature: Studies in Sumerian Belles-Lettres'p.608/ref>Cancogni, Annapaola (1985''The Mirage in the Mirror: Nabokov's Ada and Its French Pre-Texts''pp.203-213 or by interconnections between similar or related works perceived by an audience or reader of the text. These references are sometimes made deliberately and depend on a reader's prior knowledge and understanding of the referent, but the effect of intertextuality is not always intentional and is sometimes inadvertent. Often associated with strategies employed by writers working in imaginative registers (fiction, poetry, and drama and even non-written texts like performance art and digital media), intertextuality is now understood to be i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Critical Literacy
Critical literacy is the ability to find embedded discrimination in media. This is done by analyzing the messages promoting prejudiced power relationships found naturally in media and written material that go unnoticed otherwise by reading beyond the author's words and examining the manner in which the author has conveyed his or her ideas about society's norms to determine whether these ideas contain racial or gender inequality. Overview Critical literacy is an instructional approach that advocates the adoption of "critical" perspectives toward text. Critical literacy is actively analysing texts and includes strategies for what proponents describe as uncovering underlying messages. The purpose of critical literacy is to create a self-awareness of the topic at hand. There are several different theoretical perspectives on critical literacy that have produced different pedagogical approaches. These approaches share the basic premise that literacy requires consumers of text to ado ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Literacy
Media literacy is an expanded conceptualization of literacy that includes the ability to access and analyze media messages as well as create, reflect and take action, using the power of information and communication to make a difference in the world. Media literacy is not restricted to one medium and is understood as a set of competencies that are essential for work, life, and citizenship. Media literacy education is the process used to advance media literacy competencies, and it is intended to promote awareness of media influence and create an active stance towards both consuming and creating media. Media literacy education is part of the curriculum in the United States and some European Union countries, and an interdisciplinary global community of media scholars and educators engages in knowledge and scholarly and professional journals and national membership associations. Media literacy education Education for media literacy often uses an inquiry-based pedagogic model that en ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Understanding Media
''Understanding Media: The Extensions of Man'' is a 1964 book by Marshall McLuhan, in which the author proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content. The book is considered a pioneering study in media theory. McLuhan pointed to the light bulb as an example. A light bulb does not have content in the way that a newspaper has articles or a television has programs, yet it is a medium that has a social effect; that is, a light bulb enables people to create spaces during nighttime that would otherwise be enveloped by darkness. He describes the light bulb as a medium without any content. McLuhan states that "a light bulb creates an environment by its mere presence." More controversially, he postulated that content had little effect on society—in other words, it did not matter if television broadcasts ch ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Semiotics
Semiotics (also called semiotic studies) is the systematic study of sign processes ( semiosis) and meaning making. Semiosis is any activity, conduct, or process that involves signs, where a sign is defined as anything that communicates something, usually called a meaning, to the sign's interpreter. The meaning can be intentional such as a word uttered with a specific meaning, or unintentional, such as a symptom being a sign of a particular medical condition. Signs can also communicate feelings (which are usually not considered meanings) and may communicate internally (through thought itself) or through any of the senses: visual, auditory, tactile, olfactory, or gustatory (taste). Contemporary semiotics is a branch of science that studies meaning-making and various types of knowledge. The semiotic tradition explores the study of signs and symbols as a significant part of communications. Unlike linguistics, semiotics also studies non-linguistic sign systems. Semiotics includes th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Information Literacy
The Association of College & Research Libraries defines information literacy as a "set of integrated abilities encompassing the reflective discovery of information, the understanding of how information is produced and valued and the use of information in creating new knowledge and participating ethically in communities of learning". The 1989 American Library Association (ALA) Presidential Committee on Information Literacy formally defined information literacy (IL) as attributes of an individual, stating that "to be information literate, a person must be able to recognize when information is needed and have the ability to locate, evaluate and use effectively the needed information". In 1990, academic Lori Arp published a paper asking, "Are information literacy instruction and bibliographic instruction the same?" Arp argued that neither term was particularly well defined by theoreticians or practitioners in the field. Further studies were needed to lessen the confusion and continue ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Visual Literacy
Visual literacy is the ability to interpret, negotiate, and make meaning from information presented in the form of an image, extending the meaning of literacy, which commonly signifies interpretation of a written or printed text. Visual literacy is based on the idea that pictures can be "read" and that meaning can be through a process of reading. Historical background The notion of visual literacy has been around for quite some time. Classical and Medieval theories of memory and learning, for instance, placed a strong emphasis on how the visual format of words and lines affected the ordering of information in the mind. During the Enlightenment new emphasis was placed on training the senses through print and manuscript technologies in a way that benefitted the rising middle class. In addition to learning to read visual material like tables and figures, many schoolchildren learned how to write and draw in graphic patterns that made their notes more accessible and easier to access ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Game
A game is a structured form of play (activity), play, usually undertaken for enjoyment, entertainment or fun, and sometimes used as an educational tool. Many games are also considered to be work (such as professional players of spectator sports or games) or art (such as jigsaw puzzles or games involving an artistic layout such as Mahjong, solitaire, or some video games). Games are sometimes played purely for enjoyment, sometimes for achievement or reward as well. They can be played alone, in teams, or online; by amateurs or by professionals. The players may have an audience of non-players, such as when people are entertained by watching a World Chess Championship, chess championship. On the other hand, players in a game may constitute their own audience as they take their turn to play. Often, part of the entertainment for children playing a game is deciding who is part of their audience and who is a player. A toy and a game are not the same. Toys generally allow for unrestr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marshall McLuhan
Herbert Marshall McLuhan (July 21, 1911 – December 31, 1980) was a Canadian philosopher whose work is among the cornerstones of the study of media theory. He studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the United States and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. McLuhan coined the expression "the medium is the message" in the first chapter in his ''Understanding Media: The Extensions of Man'' and the term ''global village.'' He even predicted the World Wide Web almost 30 years before it was invented. He was a fixture in media discourse in the late 1960s, though his influence began to wane in the early 1970s. In the years following his death, he continued to be a controversial figure in academic circles. However, with the arrival of the Internet and the World Wide Web, interest was renewed in his work and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Podcast
A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosing. Streaming applications and podcasting services provide a convenient and integrated way to manage a personal consumption queue across many podcast sources and playback devices. There also exist podcast search engines, which help users find and share podcast episodes. A podcast series usually features one or more recurring hosts engaged in a discussion about a particular topic or current event. Discussion and content within a podcast can range from carefully scripted to completely improvised. Podcasts combine elaborate and artistic sound production with thematic concerns ranging from scientific research to slice-of-life journalism. Many podcast series provide an associated website with links and show notes, guest biographies, transcripts ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
.jpg "Click for more on -> Game")
