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Multi-level Marketing
Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial marketing strategy for the sale of products or services in which the revenue of the MLM company is derived from a non-salaried workforce selling the company's products or services, while the earnings of the participants are derived from a pyramid-shaped or binary compensation commission system. In multi-level marketing, the compensation plan usually pays out to participants from two potential revenue streams. The first is based on a sales commission from directly selling the product or service; the second is paid out from commissions based upon the wholesale purchases made by other sellers whom the participant has recruited to also sell product. In the organizational hierarchy of MLM companies, recruited participants (as well as those whom the recruit recruits) are referred to as one's ''downline'' distributors. MLM salespeople are, therefore, expected to sell products directly to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Strategy
Marketing strategy allows organizations to focus limited resources on best opportunities to increase sales and achieve a competitive advantage in the market. Strategic marketing emerged in the 1970s/80s as a distinct field of study, further building on strategic management. Marketing strategy highlights the role of marketing as a link between the organization and its customers, leveraging the combination of resources and capabilities within an organization to achieve a competitive advantage (Cacciolatti & Lee, 2016). Marketing management versus marketing strategy The distinction between "strategic" and "managerial" marketing is used to distinguish "two phases having different goals and based on different conceptual tools. Strategic marketing concerns the choice of policies aiming at improving the competitive position of the firm, taking account of challenges and opportunities proposed by the competitive environment. On the other hand, managerial marketing is focused on the implem ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Get-rich-quick Scheme
A get-rich-quick scheme is a plan to obtain high rates of return for a small investment. The term "get rich quick" has been used to describe shady investments since at least the early 20th century. Most schemes create an impression that participants can obtain this high rate of return with little risk, and with little skill, effort, or time. Get-rich-quick schemes often assert that wealth can be obtained by working at home. Legal and quasi-legal get-rich-quick schemes are frequently advertised on infomercials and in magazines and newspapers. Illegal schemes or scams are often advertised through spam or cold calling. Some forms of advertising for these schemes market books or compact discs about getting rich quick rather than asking participants to invest directly in a concrete scheme. Online schemes Get-rich-quick schemes that operate entirely on the Internet usually promote "secret formulas" to affiliate marketing and affiliate advertising. The scheme will usually claim tha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Relationship Marketing
Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. It differentiates from other forms of marketing in that it recognises the long-term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages. With the growth of the Internet and mobile platforms, relationship marketing has continued to evolve as technology opens more collaborative and social communication channels such as tools for managing relationships with customers that go beyond demographics and customer service data collection. Relationship marketing extends to include inbound marketing, a combination of search optimization and strategic content, public relations, social media and application development. Development Relationship marketing refers to an arrangement where both the buyer and seller have an interest in a more satisfyin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Black Enterprise
''Black Enterprise'' is a black-owned multimedia company. Since the 1970s, its flagship product ''Black Enterprise'' magazine has covered African-American businesses with a readership of 3.7 million. The company was founded in 1970 by Earl G. Graves Sr. It publishes in both print and on digital, an annual listing of the largest African-American companies in the country, or "B.E. 100s", first compiled and published in 1973. In 2002 the magazine launched a supplement targeting teens, ''Teenpreneur''. ''Black Enterprise'' also has two nationally syndicated television shows, ''Our World with Black Enterprise'' and ''Women of Power''. History The magazine was founded by Earl G. Graves Sr. In January 2006, he named his eldest son, Earl G. Graves Jr. (known as "Butch"), the company's chief executive officer. Butch joined the company in 1988 after earning his M.B.A. from Harvard University; he received his bachelor's degree in economics from Yale University in 1984. He also sits on ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Life (magazine)
''Life'' was an American magazine published weekly from 1883 to 1972, as an intermittent "special" until 1978, and as a monthly from 1978 until 2000. During its golden age from 1936 to 1972, ''Life'' was a wide-ranging weekly general-interest magazine known for the quality of its photography, and was one of the most popular magazines in the nation, regularly reaching one-quarter of the population. ''Life'' was independently published for its first 53 years until 1936 as a general-interest and light entertainment magazine, heavy on illustrations, jokes, and social commentary. It featured some of the most notable writers, editors, illustrators and cartoonists of its time: Charles Dana Gibson, Norman Rockwell and Jacob Hartman Jr. Gibson became the editor and owner of the magazine after John Ames Mitchell died in 1918. During its later years, the magazine offered brief capsule reviews (similar to those in ''The New Yorker'') of plays and movies currently running in New York City, bu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Selling
Direct selling consists of single-level marketing (in which a direct seller makes money by buying products from a parent organization and selling them directly to customers) and multi-level marketing (in which the direct seller may earn money from both direct sales to customers and by sponsoring new direct sellers and potentially earning a commission from their efforts). Multi-Level Marketing is usually known as MLM. A single level direct selling involve mainly sale effort by the sales person, or named as an agent or a distributor. MLM would require more leadership and team work as products are sold through the network of many distributors, termed as business partners in many cases. According to the FTC: "Direct selling is a blanket term that encompasses a variety of business forms premised on person-to-person selling in locations other than a retail establishment, such as social media platforms or the home of the salesperson or prospective customer." Modern direct selling ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dominique Xardel
Dominique Xardel is an author and marketing professor in France. From 1978–1988, Xardel was director of ESSEC Business School He was Editor in Chief of the ''Harvard L'Expansion'', the French version of the ''Harvard Business Review''. As of 2005, he was Associate Dean for International Affairs at ESSEC. He holds a Doctorate degree from the University of Paris IX-Dauphine. Xardel worked for businesses such as Unilever and Time Inc before joining ESSEC, and he has taught at Geneva Business School Geneva Business School is a private business school. It has campuses in Geneva (Switzerland), Barcelona and Madrid (Spain). History In 1995, the ''Institut de Formation de Gestionnaire de Patrimoine'' was founded in Geneva. In 2001, The Univ ... in Switzerland. Xardel has authored various books on marketingSrinivasan (2005). Quote: "An expert on marketing and an author of numerous books, including two on Amway, Xardel is pleased he guessed it right." References External linksDo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cult
In modern English, ''cult'' is usually a pejorative term for a social group that is defined by its unusual religious, spiritual, or philosophical beliefs and rituals, or its common interest in a particular personality, object, or goal. This sense of the term is controversial and weakly defined—having divergent definitions both in popular culture and academia—and has also been an ongoing source of contention among scholars across several fields of study. Richardson, James T. 1993. "Definitions of Cult: From Sociological-Technical to Popular-Negative." ''Review of Religious Research'' 34(4):348–56. . . An older sense of the word involves a set of religious devotional practices that are conventional within their culture, related to a particular figure, and often associated with a particular place. References to the "cult" of a particular Catholic saint, or the imperial cult of ancient Rome, for example, use this sense of the word. While the literal and original sense of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Racketeering
Racketeering is a type of organized crime in which the perpetrators set up a coercive, fraudulent, extortionary, or otherwise illegal coordinated scheme or operation (a "racket") to repeatedly or consistently collect a profit. Originally and often still specifically, racketeering may refer to an organized criminal act in which the perpetrators offer a service that will not be put into effect, offer a service to solve a nonexistent problem, or offer a service that solves a problem that would not exist without the racket. However, racketeers may offer an ostensibly effectual service to solve an existing problem. The traditional and historically most common example of such a racket is the "protection racket", in which racketeers offer to protect a business from robbery or vandalism; however, the racketeers will themselves coerce or threaten the business into accepting this service, often with the threat (implicit or otherwise) that failure to acquire the offered services will lead t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Collusion
Collusion is a deceitful agreement or secret cooperation between two or more parties to limit open competition by deceiving, misleading or defrauding others of their legal right. Collusion is not always considered illegal. It can be used to attain objectives forbidden by law; for example, by defrauding or gaining an unfair market advantage. It is an agreement among firms or individuals to divide a market, set prices, limit production or limit opportunities. It can involve "unions, wage fixing, kickbacks, or misrepresenting the independence of the relationship between the colluding parties". In legal terms, all acts effected by collusion are considered void. Definition In the study of economics and market competition, collusion takes place within an industry when rival companies cooperate for their mutual benefit. Conspiracy usually involves an agreement between two or more sellers to take action to suppress competition between sellers in the market. Because competition among ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Price Fixing
Price fixing is an anticompetitive agreement between participants on the same side in a market to buy or sell a product, service, or commodity only at a fixed price, or maintain the market conditions such that the price is maintained at a given level by controlling supply and demand. The intent of price fixing may be to push the price of a product as high as possible, generally leading to profits for all sellers but may also have the goal to fix, peg, discount, or stabilize prices. The defining characteristic of price fixing is any agreement regarding price, whether expressed or implied. Price fixing requires a conspiracy between sellers or buyers. The purpose is to coordinate pricing for mutual benefit of the traders. For example, manufacturers and retailers may conspire to sell at a common "retail" price; set a common minimum sales price, where sellers agree not to discount the sales price below the agreed-to minimum price; buy the product from a supplier at a specified maxi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lawrence M
Lawrence may refer to: Education Colleges and universities * Lawrence Technological University, a university in Southfield, Michigan, United States * Lawrence University, a liberal arts university in Appleton, Wisconsin, United States Preparatory & high schools * Lawrence Academy at Groton, a preparatory school in Groton, Massachusetts, United States * Lawrence College, Ghora Gali, a high school in Pakistan * Lawrence School, Lovedale, a high school in India * The Lawrence School, Sanawar, a high school in India Research laboratories * Lawrence Berkeley National Laboratory, United States * Lawrence Livermore National Laboratory, United States People * Lawrence (given name), including a list of people with the name * Lawrence (surname), including a list of people with the name * Lawrence (band), an American soul-pop group * Lawrence (judge royal) (died after 1180), Hungarian nobleman, Judge royal 1164–1172 * Lawrence (musician), Lawrence Hayward (born 1961), British musician * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
