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McDonald's Advertising
McDonald's maintains an extensive advertising campaign. In addition to the usual media such as television, radio and newspaper ads, the company makes significant use of billboards and signage, and sponsors sporting events ranging from Little League Baseball, Little League to the FIFA World Cup and Olympic Games. The company also makes coolers of orange drink with their logo available for local events of all kinds. However, television ads remain the primary form of advertisement. McDonald's has used 23 different slogans to advertise in the United States, as well as a few other slogans for select countries and regions. At times, it has run into trouble with its campaigns. History There have been many McDonald's advertising campaigns and slogans over the years. The company is one of the most prevalent Fast food advertising, fast food advertisers, especially in the United States, where it spends the most advertising money of any fast-food restaurant and the fourth-most of any adver ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
McDonald's
McDonald's Corporation is an American Multinational corporation, multinational fast food chain store, chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a Franchising, franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers. McDonald's had its previous headquarters in Oak Brook, Illinois, but moved its global headquarters to Chicago in June 2018. McDonald's is the world's largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries in more than 40,000 outlets as of 2021. McDonald's is best known for its hamburgers, cheeseburgers and french fries, although their menus include other items like ch ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bloody Sunday (1972)
Bloody Sunday, or the Bogside Massacre, was a massacre on 30 January 1972 when British soldiers shot 26 unarmed civilians during a protest march in the Bogside area of Derry, Northern Ireland. Fourteen people died: thirteen were killed outright, while the death of another man four months later was attributed to his injuries. Many of the victims were shot while fleeing from the soldiers, and some were shot while trying to help the wounded. Other protesters were injured by shrapnel, rubber bullets, or batons, two were run down by British Army vehicles, and some were beaten.'Bloody Sunday', Derry 30 January 1972 – Names of the Dead and Injured . |
Chicago
(''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name = United States , subdivision_type1 = State , subdivision_type2 = Counties , subdivision_name1 = Illinois , subdivision_name2 = Cook and DuPage , established_title = Settled , established_date = , established_title2 = Incorporated (city) , established_date2 = , founder = Jean Baptiste Point du Sable , government_type = Mayor–council , governing_body = Chicago City Council , leader_title = Mayor , leader_name = Lori Lightfoot ( D) , leader_title1 = City Clerk , leader_name1 = Anna Valencia ( D) , unit_pref = Imperial , area_footnotes = , area_tot ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usua ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Germany
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated between the Baltic and North seas to the north, and the Alps to the south; it covers an area of , with a population of almost 84 million within its 16 constituent states. Germany borders Denmark to the north, Poland and the Czech Republic to the east, Austria and Switzerland to the south, and France, Luxembourg, Belgium, and the Netherlands to the west. The nation's capital and most populous city is Berlin and its financial centre is Frankfurt; the largest urban area is the Ruhr. Various Germanic tribes have inhabited the northern parts of modern Germany since classical antiquity. A region named Germania was documented before AD 100. In 962, the Kingdom of Germany formed the bulk of the Holy Roman Empire. During the 16th ce ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Unterhaching
Unterhaching (; Central Bavarian: ''Haching'') is the second largest municipality in the district of Munich in Bavaria, Germany, located to the south of Munich city centre and easily accessible via two federal motorways, Bundesautobahn 8 and Bundesautobahn 995, and also on the Munich S-Bahn, connecting Unterhaching to Marienplatz in less than 20 minutes. The municipality is best known for its football club SpVgg Unterhaching, who played in the Bundesliga in 1999–2001 and is also home to a CO2 neutral district heating network. History Based upon the discovery of graves, the settlement of the Haching Valley can be traced back as far as 1100 B.C. The settlement of the Bavarian tribes is believed to have occurred between the fifth and eighth centuries. The name "Haching" comes from the family name "Hacho" and the aristocracy of the Hahilinga. The name Haching is first recorded in a document from the Schäftlarn monastery in the year 806, left by the abbot Petto. Therefore, Hachin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a produ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Charlton McIlwain
Charlton Deron McIlwain (born 1971) is an American academic and author whose expertise includes the role of race and media in politics and social life. McIlwain is Professor of media, culture, and communication and is the Vice Provost for Faculty Engagement and Development at New York University. Early life and education Charlton Deron McIlwain was born in 1971 to Annie and Ronald McIlwain of Charlotte. McIlwain completed a bachelor of arts in family psychology at Oklahoma Baptist University in 1994. He earned a Master of Human Relations from University of Oklahoma. In 2001, he earned a doctor of philosophy in communication from the same institution. Career McIlwain joined the faculty of NYU in 2001, where he is now Professor of Media, Culture, and Communication and Vice Provost for Faculty Engagement and Development. Selected works He is the author of multiple books, including '' Black Software: The Internet and Racial Justice, From the Afronet to Black Lives Matte''r, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ulster University
sco, Ulstèr Universitie , image = Ulster University coat of arms.png , caption = , motto_lang = , mottoeng = , latin_name = Universitas Ulidiae , established = 1865 – Magee College 1953 - Magee University 1982 – University of Ulster (remains official name) 2014 – Ulster University , type = Public research university , endowment = £14.365 million (2018) , budget = £185 million , chancellor = Colin Davidson , vice_chancellor = Paul Bartholomew , faculty = 1,665 , students = () , undergrad = () , postgrad = () , city = Belfast, Coleraine, Jordanstown, Derry, London, Birmingham , affiliations = * European University Association * Association of Commonwealth Universities * Universities UK * Universities Ireland , coordinates = , campus = Varied (urban/ rural) , colours = ''Logo'': Navy blue & bronze ''Seal' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Conflict Archive On The Internet
CAIN (Conflict Archive on the Internet) is a database containing information about Conflict and Politics in Northern Ireland from 1968 to the present. The project began in 1996, with the website launching in 1997. The project is based within Ulster University at its Magee campus. The archive chronicles important events during the Troubles, stretching from 1968 until the present day. The name is an allusion to the Biblical Cain, who murdered his brother Abel. CAIN is affiliated with the Northern Ireland Social and Political Archive (ARK), which consists of a number of websites devoted to providing informational material related to Northern Ireland's political process and history. The institutions of higher learning that created CAIN, in addition to Ulster University, were the Queen's University, which worked in concert with the Linen Hall Library. Other important contributors to this project's inception and development were the Center for the Study of Conflict, Educational Serv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Northern Ireland
Northern Ireland ( ga, Tuaisceart Éireann ; sco, label= Ulster-Scots, Norlin Airlann) is a part of the United Kingdom, situated in the north-east of the island of Ireland, that is variously described as a country, province or region. Northern Ireland shares an open border to the south and west with the Republic of Ireland. In 2021, its population was 1,903,100, making up about 27% of Ireland's population and about 3% of the UK's population. The Northern Ireland Assembly (colloquially referred to as Stormont after its location), established by the Northern Ireland Act 1998, holds responsibility for a range of devolved policy matters, while other areas are reserved for the UK Government. Northern Ireland cooperates with the Republic of Ireland in several areas. Northern Ireland was created in May 1921, when Ireland was partitioned by the Government of Ireland Act 1920, creating a devolved government for the six northeastern counties. As was intended, Northern Ireland ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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