Complex Contagion
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Complex Contagion
Complex contagion is the phenomenon in social networks in which multiple sources of exposure to an innovation are required before an individual adopts the change of behavior. It differs from simple contagion in that unlike a disease, it may not be possible for the innovation to spread after only one incident of contact with an infected neighbor. The spread of complex contagion across a network of people may depend on many social and economic factors; for instance, how many of one's friends adopt the new idea as well as how many of them cannot influence the individual, as well as their own disposition in embracing change. Mechanisms ''Complex Contagion and the Weakness of Long Ties'' by Damon Centola of University of Pennsylvania and Michael Macy of Cornell University found that information and disease spread as “simple contagions”, requiring only one contact for transmission, while behaviors typically spread as “complex contagions”, requiring multiples sources of reinforce ...
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Social Network
A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for analyzing the structure of whole social entities as well as a variety of theories explaining the patterns observed in these structures. The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine network dynamics. Social networks and the analysis of them is an inherently interdisciplinary academic field which emerged from social psychology, sociology, statistics, and graph theory. Georg Simmel authored early structural theories in sociology emphasizing the dynamics of triads and "web of group affiliations". Jacob Moreno is credited with developing the first sociograms in the 1930s to study interpersonal relationships. These approaches were mathematically formalize ...
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Lifestyle Trend
Lifestyle often refers to: * Lifestyle (sociology), the way a person lives * ''Otium'', ancient Roman concept of a lifestyle * Style of life (german: Lebensstil, link=no), dealing with the dynamics of personality Lifestyle may also refer to: Business and economy * Lifestyle business, a business that is set up and run with the aim of sustaining a particular level of income * Lifestyle center, a commercial development that combines the traditional retail functions of a shopping mall with leisure amenities * Lifestyle (department store), an Emirati retail fashion brand Film and television Channels * ''Lifestyle'' (Australian TV channel), an Australian subscription television station * ''Lifestyle'' (British TV channel), a defunct British television station * ''Lifestyle'' (Philippine TV channel), a Philippine lifestyle and entertainment cable channel owned by ABS-CBN Series and documentaries * ''Lifestyle'' (GR series), a weekly entertainment news show that is broadcast on Alte ...
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Urban Legend
An urban legend (sometimes contemporary legend, modern legend, urban myth, or urban tale) is a genre of folklore comprising stories or fallacious claims circulated as true, especially as having happened to a "friend of a friend" or a family member, often with horrifying, humorous, or cautionary elements. These legends can be entertaining but often concern mysterious peril or troubling events, such as disappearances and strange objects or entities. Urban legends may confirm moral standards, reflect prejudices, or be a way to make sense of societal anxieties. Urban legends in the past were most often circulated orally, but now can also be spread by any media. This includes newspapers, mobile news apps, e-mail, and most often, social media. Some urban legends have passed through the years/decades with only minor changes, in where the time period takes place. Generic urban legends are often altered to suit regional variations, but the lesson or moral remains majorly the same. Or ...
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Graph (discrete Mathematics)
In discrete mathematics, and more specifically in graph theory, a graph is a structure amounting to a Set (mathematics), set of objects in which some pairs of the objects are in some sense "related". The objects correspond to mathematical abstractions called ''Vertex (graph theory), vertices'' (also called ''nodes'' or ''points'') and each of the related pairs of vertices is called an ''edge'' (also called ''link'' or ''line''). Typically, a graph is depicted in diagrammatic form as a set of dots or circles for the vertices, joined by lines or curves for the edges. Graphs are one of the objects of study in discrete mathematics. The edges may be directed or undirected. For example, if the vertices represent people at a party, and there is an edge between two people if they shake hands, then this graph is undirected because any person ''A'' can shake hands with a person ''B'' only if ''B'' also shakes hands with ''A''. In contrast, if an edge from a person ''A'' to a person ''B'' m ...
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Human Behavior
Human behavior is the potential and expressed capacity ( mentally, physically, and socially) of human individuals or groups to respond to internal and external stimuli throughout their life. Kagan, Jerome, Marc H. Bornstein, and Richard M. Lerner.Human Behaviour." ''Encyclopædia Britannica''. 2020. Retrieved 5 June 2020. Behavior is driven by genetic and environmental factors that affect an individual. Behavior is also driven, in part, by thoughts and feelings, which provide insight into individual psyche, revealing such things as attitudes and values. Human behavior is shaped by psychological traits, as personality types vary from person to person, producing different actions and behavior. Social behavior accounts for actions directed at others. It is concerned with the considerable influence of social interaction and culture, as well as ethics, interpersonal relationships, politics, and conflict. Some behaviors are common while others are unusual. The acceptability of ...
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Cybernetics
Cybernetics is a wide-ranging field concerned with circular causality, such as feedback, in regulatory and purposive systems. Cybernetics is named after an example of circular causal feedback, that of steering a ship, where the helmsperson maintains a steady course in a changing environment by adjusting their steering in continual response to the effect it is observed as having. Cybernetics is concerned with circular causal processes such as steering however they are embodied,Ashby, W. R. (1956). An introduction to cybernetics. London: Chapman & Hall, p. 1. including in ecological, technological, biological, cognitive, and social systems, and in the context of practical activities such as designing, learning, managing, conversation, and the practice of cybernetics itself. Cybernetics' transdisciplinary and "antidisciplinary" character has meant that it intersects with a number of other fields, leading to it having both wide influence and diverse interpretations. Cybernetics ...
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Threshold Model
In mathematical or statistical modeling a threshold model is any model where a threshold value, or set of threshold values, is used to distinguish ranges of values where the behaviour predicted by the model varies in some important way. A particularly important instance arises in toxicology, where the model for the effect of a drug may be that there is zero effect for a dose below a critical or threshold value, while an effect of some significance exists above that value.Dodge, Y. (2003) ''The Oxford Dictionary of Statistical Terms'', OUP. Certain types of regression model may include threshold effects. Collective behavior Threshold models are often used to model the behavior of groups, ranging from social insects to animal herds to human society. Classic threshold models were introduced by Sakoda, in his 1949 dissertation and the Journal of Mathematical Sociology (JMS vol 1 #1, 1971). They were subsequently developed by Schelling, Axelrod, and Granovetter to model collective be ...
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Action Theory (sociology)
In sociology, action theory is the theory of social action presented by the American theorist Talcott Parsons. Parsons established action theory to integrate the study of social action and social order with the aspects of macro and micro factors. In other words, he was trying to maintain the scientific rigour of positivism, while acknowledging the necessity of the "subjective dimension" of human action incorporated in hermeneutic types of sociological theorizing. Parsons sees motives as part of our actions. Therefore, he thought that social science must consider ends, purposes and ideals when looking at actions. Parsons placed his discussion within a higher epistemological and explanatory context of systems theory and cybernetics. Action theory Parsons' action theory is characterized by a system-theoretical approach, which integrated a meta-structural analysis with a voluntary theory. Parsons' first major work, ''The Structure of Social Action'' (1937) discussed the methodologica ...
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Collective Behavior
The expression collective behavior was first used by Franklin Henry Giddings and employed later by Robert Park and Ernest Burgess, Herbert Blumer, Ralph H. Turner and Lewis Killian, and Neil Smelser to refer to social processes and events which do not reflect existing social structure (laws, conventions, and institutions), but which emerge in a "spontaneous" way. Use of the term has been expanded to include reference to cells, social animals like birds and fish, and insects including ants. Collective behavior takes many forms but generally violates societal norms. Collective behavior can be tremendously destructive, as with riots or mob violence, silly, as with fads, or anywhere in between. Collective behavior is always driven by group dynamics, encouraging people to engage in acts they might consider unthinkable under typical social circumstances. Defining the field Turner and Killian were the first sociologists to back their theoretical propositions with visual evidence ...
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Emotional Contagion
Emotional contagion is a form of social contagion that involves the spontaneous spread of emotions and related behaviors. Such emotional convergence can happen from one person to another, or in a larger group. Emotions can be shared across individuals in many ways, both implicitly or explicitly. For instance, conscious reasoning, analysis, and imagination have all been found to contribute to the phenomenon. The behaviour has been found in humans, other primates, dogs, and chickens. Emotional contagion is important to personal relationships because it fosters emotional synchrony between individuals. A broader definition of the phenomenon suggested by Schoenewolf is "a process in which a person or group influences the emotions or behavior of another person or group through the conscious or unconscious induction of emotion states and behavioral attitudes." One view developed by Elaine Hatfield, et al., is that this can be done through automatic mimicry and synchronization of one's exp ...
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Social Movement
A social movement is a loosely organized effort by a large group of people to achieve a particular goal, typically a social or political one. This may be to carry out a social change, or to resist or undo one. It is a type of group action and may involve individuals, organizations, or both. Social movements have been described as "organizational structures and strategies that may empower oppressed populations to mount effective challenges and resist the more powerful and advantaged elites". They represent a method of social change from the bottom within nations. Political science and sociology have developed a variety of theories and empirical research on social movements. For example, some research in political science highlights the relation between popular movements and the formation of new political parties as well as discussing the function of social movements in relation to agenda setting and influence on politics. Sociologists distinguish between several types of social mov ...
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