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Colgate Wisp
Colgate is an American brand principally used for oral hygiene products such as toothpastes, toothbrushes, mouthwashes and dental floss. Manufactured by Colgate-Palmolive, Colgate's oral hygiene products were first sold by the company in 1873, sixteen years after the death of the founder, William Colgate. The company originally sold soap. Colgate toothpaste was sold in glass jars since 1873. Tubes, as pioneered by Kalodont, Johnson & Johnson (Zonweiss) and Sheffield, were introduced in 1896. Colgate became popular in the 1950s, with the slogan "It Cleans Your Breath While It Cleans Your Teeth", written by copywriter Alicia Tobin. In 2007, the Advertising Standards Authority in the UK told Colgate that it could no longer make the claim that four out of five dentists recommended Colgate. The investigation showed that the study had telephone surveyed dentists to list the toothpaste they recommended, and their competitors were recommended at similar rates. The claim was deem ...
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Colgate-Palmolive Company
Colgate-Palmolive Company is an American multinational corporation, multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. The company specializes in the production, distribution, and provision of household, health care, personal care, and veterinary medicine, veterinary products. History and founding William Colgate, an English immigrant to America and devout Baptist established a starch, soap, and candle factory on Dutch Street in New York City under the name William Colgate & Company in 1806. In 1833, he suffered a severe heart attack, stopping his business's sales; after a convalescence he continued with his business. In the 1840s, the company began selling individual cakes of soap in uniform weights. In 1857, Colgate died and the company was reorganized as Colgate & Company under the management of his devout Baptist son Samuel Colgate, who did not want to continue the business but thought it would be the right thing t ...
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Hum (brand)
Hum may refer to: Science * Hum (sound), a sound produced with closed lips, or by insects, or other periodic motion * Mains hum, an electric or electromagnetic phenomenon * The Hum, an acoustic phenomenon * Venous hum, a physiological sensation Places Historical * Hum (zemlja), a medieval principality, now part of Bosnia and Herzegovina and Croatia Bosnia and Herzegovina * Mount Hum (Sarajevo), a hill north of Sarajevo * Mount Hum (Mostar), a hill south of Mostar * Hum, Bugojno, a village in the Federation of Bosnia and Herzegovina * Hum, Foča, a village in Republika Srpska * Hum, Trebinje, a village in Republika Srpska Croatia * Hum, Croatia, a town in Istria * Mount Hum (Vis), a hill on the island of Vis in Dalmatia * Mount Hum (Plaški), a hill in the region of mountainous Croatia * Mount Hum (Lastovo), a hill on the island of Lastovo in Dalmatia Serbia * Hum (Niš), a village * Hum (Pešter), a mountain on the border of Serbia and Montenegro Slovenia * Mount Hum (La ...
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American Brands
Fortune Brands was a holding company founded in 1969 as American Brands, renamed in 1997 and split apart in 2011. The corporate headquarters was in Deerfield, Illinois, in the United States. The company had diversified product lines. It announced on December 8, 2010, that it would focus on its liquor business, and spin off or sell other parts of the company including home furnishings, hardware and golf products.Fortune Brands Announces Intent to Separate Company's Three Businesses
, ''The Wall Street Journal'', December 8, 2010.
The company sold its and

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1873 Introductions
Events January–March * January 1 ** Japan adopts the Gregorian calendar. ** The California Penal Code goes into effect. * January 17 – American Indian Wars: Modoc War: First Battle of the Stronghold – Modoc Indians defeat the United States Army. * February 11 – The Spanish Cortes deposes King Amadeus I, and proclaims the First Spanish Republic. * February 12 ** Emilio Castelar, the former foreign minister, becomes prime minister of the new Spanish Republic. ** The Coinage Act of 1873 in the United States is signed into law by President Ulysses S. Grant; coming into effect on April 1, it ends bimetallism in the U.S., and places the country on the gold standard. * February 20 ** The University of California opens its first medical school in San Francisco. ** British naval officer John Moresby discovers the site of Port Moresby, and claims the land for Britain. * March 3 – Censorship: The United States Congress enacts the Comstock Law, makin ...
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Index Of Oral Health And Dental Articles
Dental pertains to the teeth, including dentistry. Topics related to the dentistry, the human mouth and teeth include: __NOTOC__ A :Abfraction  •  Abrasion  •  :Academy of General Dentistry  •  :Acinic cell carcinoma  •  :Acrodont  •  :Adalbert J. Volck  •  :Adenomatoid odontogenic tumor  •  :Adhesive Dentistry  •  :Aetna  •  Agar  •  :Aggregatibacter actinomycetemcomitans  •  :Aim toothpaste  •  :Akers' clasp  •  :Alberta Dental Association and College  •  :Alfred Fones  •  :Alfred P. Southwick  •  :Alginic acid  •  :Alice Timander  •  :Allan G. Brodie  •  :Alveolar bony defects  •  :Alveolar osteitis  •  :Alveolar process of maxilla  •  :Alveolar ridge  •  Amalgam  •  :A ...
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List Of Toothpaste Brands
Toothpaste is a gel dentifrice used in conjunction with a toothbrush to help clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene; it functions as an abrasive agent that helps to remove dental plaque and food from the teeth, works to suppress halitosis, and delivers active ingredients such as fluoride or xylitol to the teeth and gums to help prevent tooth decay (cavity) and gum disease (gingivitis).American Dental Association Description of Toothpaste Toothpastes This list includes notable brands of toothpaste, both historic and contemporary. * Aim: a brand of toothpaste from Church and Dwight. Aim was introduced in 1973 by Unilever, and the brand was purchased by Church and Dwight in 2003. * Aquafresh: available since 1973, it is manufactured by consumer healthcare product maker GlaxoSmithKline. * Babool: launched in by ''Balsara Hygiene'' in 1987, Babool is made from the bark of the Babool tree, which has traditionally been us ...
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Market Share
Market share is the percentage of the total revenue or sales in a market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have a 10percent share in that market. "Marketers need to be able to translate and incorporate sales targets into market share because this will demonstrate whether forecasts are to be attained by growing with the market or by capturing share from competitors. The latter will almost always be more difficult to achieve. Market share is closely monitored for signs of change in the competitive landscape, and it frequently drives strategic or tactical action."Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. . The Marketing Accountability Standards Board (MASB) endorses the definitions, ...
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Market Penetration
Market penetration refers to the successful selling of a good or service in a specific market. It is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service. Market penetration is the key for a business economic growth, growth strategy stemming from the Ansoff Matrix (Richardson, M., & Evans, C. (2007). H. Igor Ansoff first devised and published the Ansoff Matrix in the ''Harvard Business Review'' in 1957, within an article titled "Strategies for Diversification". The grid/matrix is utilized across businesses to help evaluate and determine the next stages the company must take in order to grow and the risks associated with the chosen strategy. With numerous options available, this matrix helps narrow down the best fit for an organization. This strategy involves selling current products or services to the existing market in order to obtain a higher market share. This could involve persuading current cust ...
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Kantar Worldpanel
Kantar Worldpanel (formerly TNS Worldpanel) is an international company dealing in consumer knowledge and insights based on continuous consumer panels. Kantar Worldpanel is a part of the London headquartered market research company Kantar Group.Kantar Group
Kantar Worldpanel has a team of 3,500 people and services covering 60 countries with direct ownership or through partners. They work in fields such as fast-moving consumer goods, impulse products, beauty and personal care, , baby, telecommunications and entertainment.


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Market Research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing researc ...
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Cannabidiol
Cannabidiol (CBD) is a phytocannabinoid discovered in 1940. It is one of 113 identified cannabinoids in cannabis plants, along with tetrahydrocannabinol (THC), and accounts for up to 40% of the plant's extract. , clinical research on CBD included studies related to anxiety, cognition, movement disorders, and pain, but there is insufficient high-quality evidence that cannabidiol is effective for these conditions. Nevertheless, CBD is an herbal dietary supplement promoted with unproven claims of particular therapeutic effects. The global market size for CBD was predicted to exceed billion by 2028. Cannabidiol can be taken internally in multiple ways, including by inhaling cannabis smoke or vapor, oral, and as an aerosol spray into the cheek. It may be supplied as CBD oil containing only CBD as the active ingredient (excluding tetrahydrocannabinol HCor terpenes), CBD-dominant hemp extract oil, capsules, dried cannabis, or prescription liquid solution. CBD does not have the ...
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Hemp Seed Oil
Hemp oil (hemp seed oil) is oil obtained by pressing hemp seeds. Cold pressed, unrefined hemp oil is dark to clear light green in color, with a nutty flavor. The darker the color, the grassier the flavour. It should not be confused with hash oil, a tetrahydrocannabinol-containing oil made from the ''Cannabis'' flower. Description Refined hemp seed oil is clear and colorless, with little flavor. It is primarily used in body care products. Industrial hemp seed oil is used in lubricants, paints, inks, fuel, and plastics. Hemp seed oil is used in the production of soaps, shampoos and detergents. The oil has a 3:1 ratio of omega-6 to omega-3 essential fatty acids. It may also be used as a feedstock for the large-scale production of biodiesel. Manufacture Hemp seed oil is manufactured from varieties of ''Cannabis sativa'' that do not contain significant amounts of tetrahydrocannabinol (THC), the principal psychoactive element present in the cannabis plant. This manufacturing proce ...
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