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Coca-Cola Sign
The Coca-Cola sign is an electro-kinetic sculpture on the Two Times Square building in Times Square, Manhattan, New York City. The current sign, installed in 2017, is tall and wide, and is the latest in a line of Coca-Cola Times Square signs dating back to 1920. The new sign was installed in 2017, starting with the removal of the old sign in February. Construction of the new sign started in March, and the new sign was finished and premiered on August 8, 2017. Guinness World Records has awarded the sign the title of the "first 3D robotic billboard". History and design Early signs (1920–2003) The first Coke Times Square debuted in 1920 at 49th Street and Broadway with neon lighting being added in 1923. It flashed the words "Drink Coca-Cola, Delicious and Refreshing" and was the world's second-largest electric billboard at the time. This sign was replaced in 1932 with a new sign on 47th Street which highlighted a soda jerk, and was replaced again in the 1960s with a simpler ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coca-Cola Billboard
The Coca-Cola Billboard in Kings Cross, Sydney, usually referred to by Sydneysiders simply as "The Coca-Cola Sign" or "The Coke Sign", is an advertising billboard erected in 1974 by the Coca-Cola Company. It is more often regarded as an iconic landmark than as an advertisement. Commercially, it is considered to be the premier billboard in Sydney and is the largest billboard in the Southern Hemisphere. It is commonly, though incorrectly, assumed to be heritage-listed. The sign The Coca-Cola sign is located above the intersection of William Street and Darlinghurst Road and is attached to the Zenith Residences, formerly the Millenium Hotel and Kingsgate Hotel. The sign is often referred to as ''The Gateway to the Cross'', because it is prominently visible from all of William Street, which is the principal road leading to Kings Cross from the Sydney CBD. One also must pass directly in front of the sign when entering Kings Cross from either William Street or Darlinghurst Road, t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Daktronics
Daktronics is an American company based in Brookings, South Dakota that designs, manufactures, sells, and services video displays, scoreboards, digital billboards, dynamic message signs, sound systems, and related products. Founded in 1968 by two South Dakota State University professors, it grew from a provider of electronic voting systems for state legislatures to suppliers of electronic displays. History Daktronics was founded in 1968 by Al Kurtenbach and Duane Sander, professors of electrical engineering at South Dakota State University in Brookings, South Dakota. The name is a portmanteau of "Dakota" and "electronics". In 1971, Daktronics developed the patented Matside wrestling scoreboard, the first product in the company's line In 1976, Daktronics' scoreboards were first used at Olympics In 1980, Daktronics developed scoreboards which were used at 1980 Winter Olympics in Lake Placid, New York In 1984, new manufacturing facility was built. In 1987, unique mobile sco ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Billboards
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products. The largest ordinary-sized billboards are located primarily on major highways, expressways or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). These afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments. Posters are the other common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are a smaller format and are viewed principally by residents and commuter traffic, with some pedestrian exposure. Advertising style Billboard advertisemen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coca-Cola Buildings And Structures
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance bar, temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta, Atlanta, Georgia. In 1888, Pemberton sold Coca-Cola's ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st century. The drink's name refers to two of its original ingredients: coca leaves and kola nuts (a source of caffeine). The current Coca-Cola formula, formula of Coca-Cola remains a closely guarded trade secret; however, a variety of reported recipes and experimental recreations have been published. The secrecy around the formula has been used by Coca-Cola in its marketing as only a handful of anonymous employees know the formula. The drink has inspired imitators and created a whole classification of so ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Candler Building (New York City)
The Candler Building is a skyscraper at the southern end of Times Square in the Midtown Manhattan neighborhood of New York City. Located at 220 West 42nd Street, with an alternative address of 221 West 41st Street, the building contains 24 stories. The building was designed by the firm of Willauer, Shape and Bready in the Spanish Renaissance style. It was constructed between 1912 and 1913 for Coca-Cola Company owner Asa Griggs Candler. The Candler Building was one of the last skyscrapers built in New York City before the 1916 Zoning Resolution, which required setbacks. It is listed on the National Register of Historic Places (NRHP). The building consists of two sections: a 24-story rectangular tower to the north, facing 42nd Street, and a shorter 17-story rear wing to the south, facing 41st Street. The tower section was originally flanked by five-story wings and was designed with a marble and terracotta facade; the terracotta has since been replaced with cast stone. The rear ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coca Cola C2
Coca-Cola C2 (also referred to as Coke C2, C2 Cola, or simply C2) was a cola-flavored beverage introduced by The Coca-Cola Company first in Japan, then later on June 7, 2004 in the United States (and shortly thereafter, Canada), in response to the low-carbohydrate diet trend. This Coke product was marketed as having half the carbohydrates, sugars and calories compared to standard Coca-Cola. It contained aspartame, acesulfame potassium, and sucralose in addition to the high fructose corn syrup typically found in cola beverages distributed in America. Aside from the high fructose corn syrup, one 12-ounce can of Coca-Cola C2 contains 19 mg of aspartame, 4 mg of sucralose and 19 mg of acesulfame potassium. The packaging design differs from other Coke products in that the logos are printed in black. For marketing on radio and television, and movie theaters the Queen song "I Want to Break Free" was used. When it was first introduced, though, The Rolling Stones song "You Can't ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coca-Cola Marketing
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance bar, temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta, Atlanta, Georgia. In 1888, Pemberton sold Coca-Cola's ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st century. The drink's name refers to two of its original ingredients: coca leaves and kola nuts (a source of caffeine). The current Coca-Cola formula, formula of Coca-Cola remains a closely guarded trade secret; however, a variety of reported recipes and experimental recreations have been published. The secrecy around the formula has been used by Coca-Cola in its marketing as only a handful of anonymous employees know the formula. The drink has inspired imitators and created a whole classification of so ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Architecture Inc
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wright Massey
Wright Massey (born June 21, 1953) is an American businessman and entrepreneur most widely known as the vice president of development of Starbucks, the director of design at The Disney Store, and designer of the famous Coca-Cola sign in Times Square. Wright Massey founded Brand Architecture, Inc. In 1994, he joined Seattle's Starbucks to redesign its stores. He is credited with creating the Synergistic Rollout Program that built one store per day, saving Starbucks $20M annually. Massey also established the Creative Services Group which produced the brand identity and the store design. Massey created a visual brand language for Starbucks that was recognizable and distinctive, the way Coca-Cola maintained the color red, Spencerian script, and the red bottle for over 100 years. The visual brand language consisted of icons, stories, and color palettes that conveyed the look and feel of Starbucks graphics. Massey's Synergistic Rollout Program helped aggressively expand Starbucks' reac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Light-emitting Diode
A light-emitting diode (LED) is a semiconductor device that emits light when current flows through it. Electrons in the semiconductor recombine with electron holes, releasing energy in the form of photons. The color of the light (corresponding to the energy of the photons) is determined by the energy required for electrons to cross the band gap of the semiconductor. White light is obtained by using multiple semiconductors or a layer of light-emitting phosphor on the semiconductor device. Appearing as practical electronic components in 1962, the earliest LEDs emitted low-intensity infrared (IR) light. Infrared LEDs are used in remote-control circuits, such as those used with a wide variety of consumer electronics. The first visible-light LEDs were of low intensity and limited to red. Early LEDs were often used as indicator lamps, replacing small incandescent bulbs, and in seven-segment displays. Later developments produced LEDs available in visible, ultraviolet (UV) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Architecture
In the field of brand management, brand architecture is the structure of brands within an organizational entity. It is the way brands within a company's portfolio are related to, and differentiated from, one another. According to J.-N. Kapferer, the brand architecture should define the different leagues of branding within the organization; how the corporate brand and sub-brands relate to and support each other; and how the sub-brands reflect or reinforce the core purpose of the corporate brand they belong to. Often, decisions about brand architecture are concerned with how to manage a parent brand and a family of sub-brands – managing brand architecture to maximize shareholder value can include using brand-valuation model techniques. One may regard the designing of a brand architecture as an integrated process of brand building through establishing brand relationships among branding options in the competitive environment. The brand architecture of an organization at any time ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pepsi-Cola Sign
The Pepsi-Cola sign is a neon sign at Gantry Plaza State Park in the Long Island City neighborhood of Queens in New York City. The sign, visible from Manhattan and the East River, was built in 1940 and originally installed atop PepsiCo (previously Pepsi-Cola)'s bottling factory nearby. It is composed of a depiction of a Pepsi bottle, as well as lettering that reflected PepsiCo's logo when the sign was commissioned. The Pepsi-Cola sign was likely manufactured by the General Outdoor Advertising Company and was New York state's longest electric sign when completed. The bottle depiction was replaced in the 1970s, and Artkraft Strauss Sign Corporation rebuilt the rundown sign in 1993. When the Pepsi facility was closed in 2003, the sign was relocated to the park. The New York City Landmarks Preservation Commission began holding hearings on whether to make the sign a city landmark in 1988, though it was not designated as such until 2016. Design The original sign was manufactured ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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