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Coca-Cola Polar Bears
The Coca-Cola polar bears are fictional polar bears used as mascots by the Coca-Cola Company. The animated characters have been a popular element in Coca-Cola advertising since 1993, and the company sells merchandise such as tumblers and plush bears. History The Coca-Cola Company first used a polar bear in a 1922 French advertisement depicting a bear squirting Coca-Cola into the mouth of a thirsty anthropomorphized sun. However, the use of the characters was sporadic until 1993. That year, the Coca-Cola polar bears appeared in an animated film called ''Northern Lights'' where they gathered to drink Coca-Cola and watch the Aurora Borealis, which was successful with consumers. The use of polar bears in the 1993 ad campaign was, according to creator Ken Stewart, inspired by his labrador retriever dog which resembled a polar bear. The polar bear has since become "one of the most popular symbols of Coca-Cola." Following the success of ''Northern Lights'', the Coca-Cola Company has prod ...
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World Of Coca-Cola
The World of Coca-Cola is a museum, located in Atlanta, Georgia, showcasing the history of the Coca-Cola Company. The complex opened to the public on May 24, 2007, relocating from and replacing the original exhibit, which was founded in 1990 in Underground Atlanta. There are various similar World of Coca-Cola stores in locations such as Las Vegas and Disney Springs. History Original museum: 1990–2007 The original World of Coca-Cola was located in downtown Atlanta, Georgia, at 55 Martin Luther King Jr Drive, between the Georgia State Capitol and the Underground Atlanta shopping and entertainment district. The museum opened in 1990, and would remain open until 2007. The original World of Coca-Cola saw around nine million visitors during its years of operation, becoming Atlanta's most visited indoor attraction until it was surpassed by the Georgia Aquarium in 2009. The museum was inspired to serve as a continuation of Coca-Cola history dating back to 1886. During this time, Dr. J ...
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Polar Bear
The polar bear (''Ursus maritimus'') is a hypercarnivorous bear whose native range lies largely within the Arctic Circle, encompassing the Arctic Ocean, its surrounding seas and surrounding land masses. It is the largest extant bear species, as well as the largest extant land carnivore. A boar (adult male) weighs around , while a sow (adult female) is about half that size. Although it is the sister species of the brown bear, it has evolved to occupy a narrower ecological niche, with many body characteristics adapted for cold temperatures, for moving across snow, ice and open water, and for hunting seals, which make up most of its diet. Although most polar bears are born on land, they spend most of their time on the sea ice. Their scientific name means "maritime bear" and derives from this fact. Polar bears hunt their preferred food of seals from the edge of sea ice, often living off fat reserves when no sea ice is present. Because of their dependence on the sea ice, polar be ...
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The Coca-Cola Company
The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. The company's stock is listed on the NYSE and is part of the DJIA and the S&P 500 and S&P 100 indexes. The soft drink was developed in 1886 by pharmacist John Stith Pemberton. At the time it was introduced, the product contained cocaine from coca leaves and caffeine from kola nuts which together acted as a stimulant. The coca and the kola are the source of the product name, and led to Coca-Cola's promotion as a "healthy tonic". Pemberton had been severely wounded in the American Civil War, and had become addicted to the pain medication morphine. He developed the beverage as a patent medicine in an effort to control his addiction. In 1889, the formula and brand were sold for $2,300 (roughly $71,000 in 2022) to A ...
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Animation
Animation is a method by which image, still figures are manipulated to appear as Motion picture, moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be photographed and exhibited on film. Today, most animations are made with computer-generated imagery (CGI). Computer animation can be very detailed Computer animation#Animation methods, 3D animation, while Traditional animation#Computers and traditional animation, 2D computer animation (which may have the look of traditional animation) can be used for stylistic reasons, low bandwidth, or faster real-time renderings. Other common animation methods apply a stop motion technique to two- and three-dimensional objects like cutout animation, paper cutouts, puppets, or Clay animation, clay figures. A cartoon is an animated film, usually a short film, featuring an cartoon, exaggerated visual style. The style takes inspiration from comic strips, often featuring anthropomorphi ...
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Aurora Borealis
An aurora (plural: auroras or aurorae), also commonly known as the polar lights, is a natural light display in Earth's sky, predominantly seen in high-latitude regions (around the Arctic and Antarctic). Auroras display dynamic patterns of brilliant lights that appear as curtains, rays, spirals, or dynamic flickers covering the entire sky. Auroras are the result of disturbances in the magnetosphere caused by the solar wind. Major disturbances result from enhancements in the speed of the solar wind from coronal holes and coronal mass ejections. These disturbances alter the trajectories of charged particles in the magnetospheric plasma. These particles, mainly electrons and protons, precipitate into the upper atmosphere (thermosphere/ exosphere). The resulting ionization and excitation of atmospheric constituents emit light of varying colour and complexity. The form of the aurora, occurring within bands around both polar regions, is also dependent on the amount of accelerati ...
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Super Bowl XLVI
Super Bowl XLVI was an American football game between the National Football Conference (NFC) champion New York Giants and the American Football Conference (AFC) champion New England Patriots to decide the National Football League (NFL) champion for the 2011 season. The Giants defeated the Patriots by the score of 21–17. The game was played on February 5, 2012, at Lucas Oil Stadium in Indianapolis, the first time that the Super Bowl was played in Indiana. In addition to winning their fourth Super Bowl in team history, the Giants set a new record for the lowest regular season record (9–7, win percentage of 56.3%) by a Super Bowl champion. The Patriots entered the game with a 13–3 regular season record, and were also seeking their fourth Super Bowl win. This was a rematch of Super Bowl XLII, which New York also won, spoiling New England's run at a perfect 2007 season. The Giants and the Patriots also played in Week 9 a few months earlier, with the Giants winning on the road ...
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World Wildlife Fund
The World Wide Fund for Nature Inc. (WWF) is an international non-governmental organization founded in 1961 that works in the field of wilderness preservation and the reduction of human impact on the environment. It was formerly named the World Wildlife Fund, which remains its official name in Canada and the United States. WWF is the world's largest conservation organization, with over five million supporters worldwide, working in more than 100 countries and supporting around 3,000 conservation and environmental projects. They have invested over $1 billion in more than 12,000 conservation initiatives since 1995. WWF is a foundation with 65% of funding from individuals and bequests, 17% from government sources (such as the World Bank, DFID, and USAID) and 8% from corporations in 2020. WWF aims to "stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature." The Living Planet Report has been published every two y ...
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Cola Wars
The cola wars are the long-time rivalry between cola producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship products: Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition escalated until it became known as the cola wars. History In 1886, John Stith Pemberton, a pharmacist from Atlanta, Georgia, developed the original recipe for Coca-Cola. By 1888, control of the recipe was acquired by Asa Griggs Candler, who in 1896, founded The Coca-Cola Company. Two years later, in 1898, Caleb Bradham renamed his "Brad’s Drink" to "Pepsi-Cola," and formed the Pepsi-Cola Company in 1902, prompting the beginning of the cola wars. The two companies continued to introduce new and contemporary advertising techniques, such as Coke's first celebrity endorsement and 1915 contour bottle, until market instability following World W ...
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The Polar Bears
''The Polar Bears'' is a 2012 3D computer animated short film presented by The Coca-Cola Company, produced by Ridley Scott, written by David Reynolds, and directed by John Stevenson. The film features the voices of Lin-Manuel Miranda, Armie Hammer, Jonathan Adams, and Megyn Price. The film is based on Coca-Cola's iconic polar bears and was released on the company's website and YouTube channel on December 31, 2012. Plot Kaskae leads his family of polar bears across the Arctic Circle to give a speech to other polar bears. Jak, the troublemaker in the family, is given the task of looking after his little sister Kaia along with his elder brother Zook. Hearing part of Kaskae's speech about reaching new heights, Jak rushes to the peak of the tundra with Zook trailing him. As soon as both brothers reach the top, Jak shoves Zook before they both slide down and crash their father's speech. The family then discovers an unattended Kaia dancing with a flock of puffins. The other polar be ...
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The Real Bears
The Real Bears is an anti-soft-drink advertising campaign by the Center for Science in the Public Interest, which debuted in October 2012. It is a parody of the Coca-Cola Company's ad campaigns depicting polar bears, in particular the "Open Happiness" ads, and was produced with the help of Alex Bogusky. Michael Jacobson said that the ad was "...our attempt to reposition soft drinks from a source of happiness to a major cause of disease." CSPI chose Bogusky to direct the ad because, they said, they had long admired his work in creating anti-tobacco ads through his agency, Crispin Porter + Bogusky. The song playing throughout the CSPI ad is by Jason Mraz and is entitled "Sugar." The ad depicts polar bears suffering from a wide variety of health problems as a result of soda consumption, such as type II diabetes and erectile dysfunction. In response to the ad, Coca-Cola spokeswoman Susan Stribling stated that the ad was "irresponsible and the usual grandstanding from CSPI,” and Kare ...
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Fictional Polar Bears
Fiction is any creative work, chiefly any narrative work, portraying individuals, events, or places that are imaginary, or in ways that are imaginary. Fictional portrayals are thus inconsistent with history, fact, or plausibility. In a traditional narrow sense, "fiction" refers to written narratives in prose often referring specifically to novels, novellas, and short stories. More broadly, however, fiction encompasses imaginary narratives expressed in any medium, including not just writings but also live theatrical performances, films, television programs, radio dramas, comics, role-playing games, and video games. Definition Typically, the fictionality of a work is publicly marketed and so the audience expects the work to deviate in some ways from the real world rather than presenting, for instance, only factually accurate portrayals or characters who are actual people. Because fiction is generally understood to not fully adhere to the real world, the themes and conte ...
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Corporate Mascots
A corporation is an organization—usually a group of people or a company—authorized by the state to act as a single entity (a legal entity recognized by private and public law "born out of statute"; a legal person in legal context) and recognized as such in law for certain purposes. Early incorporated entities were established by charter (i.e. by an ''ad hoc'' act granted by a monarch or passed by a parliament or legislature). Most jurisdictions now allow the creation of new corporations through registration. Corporations come in many different types but are usually divided by the law of the jurisdiction where they are chartered based on two aspects: by whether they can issue stock, or by whether they are formed to make a profit. Depending on the number of owners, a corporation can be classified as ''aggregate'' (the subject of this article) or '' sole'' (a legal entity consisting of a single incorporated office occupied by a single natural person). One of the most attrac ...
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