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Chum Box
A chumbox or chumbucket is a form of online advertising that uses a grid of thumbnails and captions to drive traffic to other sites and webpages. This form of advertising is often associated with low quality clickbait links and articles. The term derives from the fishing practice of "chumming", the use of fish meat as a lure for fish. Overview Chumboxes became popular during the early 2010s. They are often presented to the reader as additional reading, and use headings such as "around the Web" and "you might like." The use of chumboxes became common on many mainstream websites, including those of CNN, Fox News, MSNBC, and ''USA Today''. The two largest and most well-known providers of chumbox advertising are currently Outbrain and Taboola. In the mid-2010s, the addition of such ad platforms to large journalism-based sites was said to provide over $10 million per year extra revenue. Casey Newton of ''The Verge'' concluded that the ad format was likely to be short lived, similar to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Example Clickbait Adverts
Example may refer to: * '' exempli gratia'' (e.g.), usually read out in English as "for example" * .example, reserved as a domain name that may not be installed as a top-level domain of the Internet ** example.com, example.net, example.org, example.edu, second-level domain names reserved for use in documentation as examples * HMS ''Example'' (P165), an Archer-class patrol and training vessel of the Royal Navy Arts * ''The Example'', a 1634 play by James Shirley * ''The Example'' (comics), a 2009 graphic novel by Tom Taylor and Colin Wilson * Example (musician), the British dance musician Elliot John Gleave (born 1982) * ''Example'' (album), a 1995 album by American rock band For Squirrels See also * * Exemplar (other), a prototype or model which others can use to understand a topic better * Exemplum, medieval collections of short stories to be told in sermons * Eixample The Eixample (; ) is a district of Barcelona between the old city (Ciutat Vella) and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Taboola
Taboola is a public advertising company headquartered in New York City. The CEO of Taboola is Adam Singolda, who founded the company in 2007. It provides advertisements such as "Around the Web" and "Recommended For You" boxes at the bottom of many online news articles. These sponsored links on publishers' websites send readers to the websites of advertisers and other partners. These online thumbnail grid ads are also known as chumbox ads. History Taboola was founded in 2007 by Adam Singolda. The company was founded in Israel and initially provided a recommendation engine for video content. The company headquarters were later moved to New York City. Taboola raised $1.5 million in funding in November 2007. This was followed by $4.5 million in November 2008, and $9 million in August 2011. Additionally, Taboola raised $15 million in February 2013. By 2019, Taboola was used to provide 450 billion recommendations on a monthly basis, due to adoption by major news websites, like the IBM ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Spark (radio Show)
''Spark'' is a Canadian radio talk show about "technology and culture." Hosted by Nora Young, the program made its CBC Radio One début on September 5, 2007. The show is also broadcast on Sirius Satellite Radio 159 and, since January 9, 2010, on Vermont Public Radio's network of stations in the United States. It is also broadcast in Australia on the Australian Broadcasting Corporation's Radio National network. ''Spark'' is produced in Toronto by Young and a team that currently consists of Michelle Parise, Adam Killick, and Kent Hoffman. The program is made collaboratively with its audience. Nora Young often encourages listeners to become "Spark Contributors" by participating in the active conversations on the Spark Blog, notifying the Spark Team of interesting ideas to investigate, or even recording interviews and letting Spark use them on the show. The show often plays phone messages left by Spark listeners and features comments left on the Spark Blog. Its episodes made use of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trypophobia
Trypophobia is an aversion to the sight of irregular patterns or clusters of small holes or bumps. It is not officially recognized as a mental disorder, but may be diagnosed as a specific phobia if excessive fear and distress occur. Most affected people experience mainly disgust when they see trypophobic imagery. A minority of people experience the same level of fear and disgust, and a few express only disgust or fear. The scientific understanding of trypophobia is limited. Although few studies have been done on trypophobia, researchers hypothesize that it is the result of a biological revulsion that associates trypophobic shapes with danger or disease, and may therefore have an evolutionary basis. Exposure therapy is a possible treatment. The term ''trypophobia'' was coined by a participant in an online forum in 2005. It has since become a popular topic on social media. Classification Trypophobia is not recognized by name as a mental disorder, and so is not a specific diagn ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Location-based Advertising
Location-based advertising (LBA) is a form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices. According to Bruner and Kumar, "LBA refers to marketer-controlled information specially tailored for the place where users access an advertising medium". Types There are two types of location-based services in general: push and pull. The push approach is more versatile and is divided into two types. A not requested service (opt-out) is the more common approach amongst the two approaches, as this allows advertisers to target users until the users do not want the ads to be sent to them. By contrast, through using the opt-in approach the users can determine what type of advertisements or promotional material they can receive from the advertisers. The advertisers must abide by certain legal regulations set in place and respect users' choi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid digital subscribers. It also is a producer of popular podcasts such as '' The Daily''. Founded in 1851 by Henry Jarvis Raymond and George Jones, it was initially published by Raymond, Jones & Company. The ''Times'' has won 132 Pulitzer Prizes, the most of any newspaper, and has long been regarded as a national " newspaper of record". For print it is ranked 18th in the world by circulation and 3rd in the U.S. The paper is owned by the New York Times Company, which is publicly traded. It has been governed by the Sulzberger family since 1896, through a dual-class share structure after its shares became publicly traded. A. G. Sulzberger, the paper's publisher and the company's chairman, is the fifth generation of the family to head the pa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Banner Ad
A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server. This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement. Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, a fact first documented on HotWired in 1996 by researchers Rex Briggs and Nigel Hollis. Web banners differ in that the results for advertisement campaigns may be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Groupon
Groupon is an American global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in 13 countries. Based in Chicago, Groupon was launched there in November 2008, launching soon after in Boston, New York City and Toronto. By October 2010, Groupon was available in 150 cities in North America and 100 cities in Europe, Asia and South America, and had 35 million registered users. By the end of March 2015, Groupon served more than 500 cities worldwide, nearly 48.1 million active customers and featured more than 425,000 active deals globally in 48 countries."Groupon Q1 2015 Public Fact Sheet." Groupon. Retrieved June 1, 2015. http://investor.groupon.com/index.cfm . The idea for Groupon was created by former CEO and Pittsburgh native Andrew Mason. The idea gained the attention of his former employer, Eric Lefkofsky, who provided $1 million in seed money to develop the idea. In April 2010, the company was valued at $1.35 bi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Casey Newton
Casey Newton is an American technology journalist, a former senior editor at ''The Verge'', and the founder and editor of a technology newsletter called ''Platformer''. Career Newton had been covering the Arizona State Legislature for ''The Arizona Republic'', with an interest in technology as a hobby. Kristin Go, a former coworker at ''The Arizona Republic'', invited him to work at the ''San Francisco Chronicle'' to cover tech companies and new technology, which Newton accepted. He worked as a blogger and senior writer for CNET until 2013. Afterward, between 2013 and 2020, he covered Silicon Valley at ''The Verge'' and became a senior editor. In addition, he authored a daily newsletter called ''The Interface,'' which had grown to 20,000 subscribers. In 2020, he left to create his own newsletter on Substack called ''Platformer''. Substack incentivized authors with advances, which Newton turned down, but accepted healthcare stipends. there were 54,000 subscribers to the free ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Outbrain
Outbrain is a web recommendation platform founded in 2006 by Co-Founder and Co-CEO Yaron Galai and Co-Founder, Chief Technology Officer and General Manager, Ori Lahav. The company is headquartered in New York City. The company generates revenue for online publishers by displaying feeds of content and ads, or boxes of links, known as chumboxes, to pages within a website or mobile platform. Advertisers pay Outbrain on a pay-per-click basis and a portion of that revenue is shared with publishers. The quality of Outbrain's recommendations have been debated. Products Outbrain is a native advertising company. It uses targeted advertising to recommend articles, slideshows, blog posts, photos or videos to a reader. Some of the content recommended by Outbrain link to publisher's own content, while others link to other sites. , Outbrain's promoted articles are found on 108,121 websites. In 2020, Outbrain delivered an average of 10 billion recommendations daily for over 20,000 advertisers. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically deliver ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Verge
''The Verge'' is an American technology news website operated by Vox Media, publishing news, feature stories, guidebooks, product reviews, consumer electronics news, and podcasts. The website launched on November 1, 2011, and uses Vox Media's proprietary multimedia publishing platform Chorus. In 2014, Nilay Patel was named editor-in-chief and Dieter Bohn executive editor; Helen Havlak was named editorial director in 2017. ''The Verge'' won five Webby Awards for the year 2012 including awards for Best Writing (Editorial), Best Podcast for ''The Vergecast'', Best Visual Design, Best Consumer Electronics Site, and Best Mobile News App. History Origins Between March and April 2011, up to nine of ''Engadget''s writers, editors, and product developers, including editor-in-chief Joshua Topolsky, left AOL, the company behind that website, to start a new gadget site. The other departing editors included managing editor Nilay Patel and staffers Paul Miller, Ross Miller, Joann ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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