Chief Culture Officer
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Chief Culture Officer
''Chief Culture Officer'' (2009) is the eighth book by Canadian author and anthropologist Grant McCracken. The book looks at how modern business attempt to connect with culture. In the author's analysis he considers examples such as Dove's campaign for real beauty, and the I Love New York advertising campaign. According to McCracken, the book is about highlighting the importance of modern culture for businesses, and in doing so, to create a position within them for a "person who knows culture, both its fads and fashions, and its deep, enduring structures": a Chief Culture Officer. Synopsis In the book, McCracken recounts how corporations that successfully adapt to the cultural changes tend to prosper. His definition of culture begins with a distinction between fast and slow: Fast culture is like all the boats on the surface of the Pacific. We can spot them, track them. Slow culture is everything beneath the surface: less well charted, much less visible McCracken argue ...
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Grant McCracken
Grant David McCracken (born 1951) is a Canadian anthropologist and author, known for his books about culture and commerce.Lee, Kate Culturematic Review ''Publishers Weekly''. (March 26, 2012) He was the founder and director of the Institute for Contemporary Culture at the Royal Ontario Museum and was a member of Convergence Culture Consortium at MIT. He holds a Ph.D. in anthropology from the University of Chicago. He coined the term the Diderot effect. He lives in Rowayton, Connecticut Connecticut () is the southernmost state in the New England region of the Northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, New York to the west, and Long Island Sound to the south. Its capita ....Source: Indiana University Press bio, accessed 25/1/2008 Bibliography * 1988 ''The Long Interview'' * 1990 ''Culture and Consumption'' * 1996 ''Big Hair'' * 1997 ''Plenitude'' * 2005 ''Culture and Consumption II'' * 2006 ''Flock and Flow'' ...
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Baby Boomer
Baby boomers, often shortened to boomers, are the Western demographic cohort following the Silent Generation and preceding Generation X. The generation is often defined as people born from 1946 to 1964, during the mid-20th century baby boom. The dates, the demographic context, and the cultural identifiers may vary by country. The baby boom has been described variously as a "shockwave" and as "the pig in the python". Most baby boomers are children of either the Greatest Generation or the Silent Generation, and are often parents of late Gen Xers and Millennials. Late baby boomers can also be the parents of older members of Generation Z. In the West, boomers' childhoods in the 1950s and 1960s had significant reforms in education, both as part of the ideological confrontation that was the Cold War, and as a continuation of the interwar period. In the 1960s and 1970s, as this relatively large number of young people entered their teens and young adulthood—the oldest turned 18 ...
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Diderot Effect
The Diderot Effect is a phenomenon that occurs when acquiring a new possession leads to a spiral of consumption that results in the acquisition of even more possessions. In other words, it means that buying something new can cause a chain reaction of buying more and more things because the new item makes you feel like you need other things to go with it or to keep up with it. This can lead to overspending and accumulating more possessions than you actually need or use. The term was coined by anthropologist and scholar of consumption patterns Grant McCracken in 1988, and is named after the French philosopher Denis Diderot (1713–1784), who first described the effect in an essay. The term has become common in discussions of sustainable consumption and green consumerism, in regard to the process whereby a purchase or gift creates dissatisfaction with existing possessions and environment, provoking a potentially spiraling pattern of consumption with negative environmental, psychologic ...
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Larry Page
Lawrence Edward Page (born March 26, 1973) is an American business magnate, computer scientist and internet entrepreneur. He is best known for co-founding Google with Sergey Brin. Page was the chief executive officer of Google from 1997 until August 2001 (stepping down in favor of Eric Schmidt) then from April 2011 until July 2015 when he moved to become CEO of Alphabet Inc. (created to deliver "major advancements" as Google's parent company), a post he held until December 4, 2019. He remains an Alphabet board member, employee, and controlling shareholder. Creating Google helped Page build a significant amount of wealth. As of November 2022, Page has an estimated net worth of $84 billion according to the Bloomberg Billionaires Index, making him the ninth-richest person in the world. He has also invested in flying car startups Kitty Hawk and Opener. Page is the co-creator and namesake of PageRank, a search ranking algorithm for Google. He received the Marconi Prize in 2004 ...
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Sergey Brin
Sergey Mikhailovich Brin (russian: link=no, Сергей Михайлович Брин; born August 21, 1973) is an American business magnate, computer scientist, and internet entrepreneur, who co-founded Google with Larry Page. Brin was the president of Google's parent company, Alphabet Inc., until stepping down from the role on December 3, 2019. He and Page remain at Alphabet as co-founders, controlling shareholders, board members, and employees. As of November 2022, Brin is the 12th-richest person in the world, with an estimated net worth of $78.0 billion. Brin immigrated to the United States with his family from the Soviet Union at the age of six. He earned his bachelor's degree at the University of Maryland, College Park, following in his father's and grandfather's footsteps by studying mathematics, as well as computer science. After graduation, he enrolled in Stanford University to acquire a PhD in computer science. There he met Page, with whom he built a web search e ...
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Bookforum
''Bookforum'' is an American book review magazine devoted to books and the discussion of literature that was based in New York City, New York. The magazine was founded in 1994 and announced in December of 2022 it would cease publishing after 28 years of publication. History The magazine was launched in 1994 as a literary supplement to ''Artforum''. Originally published biannually, it became a quarterly in 1998, and since 2005, the magazine has published five times a year in February, April, June, September, and December. Describing the magazine to ''The Village Voice'' in 2003, former editor (2003–2008) Eric Banks said that the magazine targets a demographic "like the ''New York Review's'' but much younger. I think there is an audience of intellectual readers between 25 and 40 out there the kind of person who buys ''The New Republic'','' The Nation'', and ''The New York Review of Books'', but doesn't have an allegiance to a particular publication." In addition to publishi ...
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Harvard Business Review
''Harvard Business Review'' (''HBR'') is a general management magazine published by Harvard Business Publishing, a wholly owned subsidiary of Harvard University. ''HBR'' is published six times a year and is headquartered in Brighton, Massachusetts. ''HBR'' covers a wide range of topics that are relevant to various industries, management functions, and geographic locations. These include leadership, negotiation, strategy, operations, marketing, and finance. ''Harvard Business Review'' has published articles by Clayton Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, John Hagel III, Thomas H. Davenport, Gary Hamel, C. K. Prahalad, Vijay Govindarajan, Robert S. Kaplan, Rita Gunther McGrath and others. Several management concepts and business terms were first given prominence in ''HBR''. ''Harvard Business Review''s worldwide English-language circulation is 250,000. HBR licenses its content for publication in thirteen languages besides English. Ba ...
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Converse (shoe Company)
Converse () is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories. Founded in 1908 as the Converse Rubber Shoe Company, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003. Converse initially produced winterized rubber-soled shoes and boots. During World War II, it shifted manufacturing to make footwear for the military. Initially, it was one of the few producers of athletic shoes and dominated the U.S. market, but lost its position in the 1970s as competitors presented their styles. Converse's portfolio includes products under the Chuck Taylor All-Star, Cons, Jack Purcell, One Star, and Star Chevron trademarks. It frequently collaborates on special-edition product releases with other brands such as John Varvatos. As of 2019, Converse sold products through 109 company-owned retail stores in the United States and 63 stores in international markets. The growth of Converse as a casual fash ...
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1% Rule (Internet Culture)
In Internet culture, the 1% rule is a general rule of thumb pertaining to participation in an internet community, stating that only 1% of the users of a website actively create new content, while the other 99% of the participants only lurk. Variants include the ''1–9–90 rule'' (sometimes ''90–9–1 principle'' or the ''89:10:1 ratio''), which states that in a collaborative website such as a wiki, 90% of the participants of a community only consume content, 9% of the participants change or update content, and 1% of the participants add content. Similar rules are known in information science; for instance, the 80/20 rule known as the Pareto principle states that 20 percent of a group will produce 80 percent of the activity, regardless of how the activity is defined. Definition and review According to the 1% rule, about 1% of Internet users create content, while 99% are just consumers of that content. For example, for every person who posts on a forum, generally about 99 ot ...
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Cool (aesthetic)
Coolness is an aesthetic of attitude, behavior, comportment, appearance, and style that is generally admired. Because of the varied and changing interpretation of what is considered "cool," as well as its subjective nature, the word has no single meaning. Coolness has associations of composure and self-control. When being used to describe something, it is often as an expression of admiration or approval. Although commonly regarded as slang, "cool" is widely used among disparate social groups and has endured in usage for generations. Overview There is no objective expression of coolness, as it varies wildly within cultures, ideologies, interests, and individuals. One consistent aspect, however, is that being cool is widely seen as desirable.Warren & Campbell, "What Makes Things Cool? How Autonomy Influences Perceived Coolness". Article by Caleb Warren and Margaret C. Campbell; ''Journal of Consumer Research'', Vol. 41, August 2014 Although there is no single concept nor objectiv ...
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Basic Books
Basic Books is a book publisher founded in 1950 and located in New York, now an imprint of Hachette Book Group. It publishes books in the fields of psychology, philosophy, economics, science, politics, sociology, current affairs, and history. History Basic Books originated as a small Greenwich Village-based book club marketed to psychoanalysts. Arthur Rosenthal took over the book club in 1950, and under his ownership it soon began producing original books, mostly in the behavioral sciences. Early successes included Ernest Jones's ''The Life and Work of Sigmund Freud'', as well as works by Claude Lévi-Strauss, Jean Piaget and Erik Erikson. Irving Kristol joined Basic Books in 1960, and helped Basic to expand into the social sciences. Harper & Row purchased the company in 1969. In 1997, HarperCollins announced that it would merge Basic Books into its trade publishing program, effectively closing the imprint and ending its publishing of serious academic books. That same year, Bas ...
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Social Status
Social status is the level of social value a person is considered to possess. More specifically, it refers to the relative level of respect, honour, assumed competence, and deference accorded to people, groups, and organizations in a society. Status is based in widely shared ''beliefs'' about who members of a society think holds comparatively more or less social value, in other words, who they believe is better in terms of competence or moral traits. Status is determined by the possession of various characteristics culturally believed to indicate superiority or inferiority (e.g., confident manner of speech or race). As such, people use status hierarchies to allocate resources, leadership positions, and other forms of power. In doing so, these shared cultural beliefs make unequal distributions of resources and power appear natural and fair, supporting systems of social stratification. Status hierarchies appear to be universal across human societies, affording valued benefits to those ...
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