BET Original Programming
Black Entertainment Television (BET) is an American basic cable channel targeting Black American audiences. It is the flagship channel of the BET Media Group, a subsidiary of Paramount Global's CBS Entertainment Group. Originally launched as a USA Network programming block on January 25, 1980, BET would eventually become a full-fledged channel on July 1, 1983. , BET is available to approximately 67,000,000 pay television households in the United States-down from its 2011 peak of 92,000,000 households. History Early years After stepping down as a lobbyist for the cable industry, Freeport, Illinois native Robert L. Johnson decided to launch his own cable television network. Johnson acquired a loan for $15,000 (equivalent to $55,648 in 2023) and a $500,000 (equivalent to $1,854,921 in 2023) investment from media executive John Malone to start the network. The network, which was named Black Entertainment Television (BET), launched on January 25, 1980. Cheryl D. Miller de ...
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