|
Attitude Change
Attitude change is when a person or group changes their views, values, or beliefs about a particular topic, issue, or object. This can happen as a result of new information, experiences, or influence from others. Attitudes are associated beliefs and behaviors towards some object. They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict. Attitudes and attitude objects are functions of affective and cognitive components. It has been suggested that the inter-structural composition of an associative network can be altered by the activation of a single node. Thus, by activating an affective or emotional node, attitude change may be possible, though affective and cognitive components tend to be intertwined.Eagly, A., & Chaiken, S. (1995). Attitude strengt ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Attitude (psychology)
In psychology, an attitude "is a summary evaluation of an object of thought. An attitude object can be anything a person discriminates or holds in mind". Attitudes include beliefs (cognition), emotional responses ( affect) and behavioral tendencies ( intentions, motivations). In the classical definition an attitude is persistent, while in more contemporary conceptualizations, attitudes may vary depending upon situations, context, or moods. While different researchers have defined attitudes in various ways, and may use different terms for the same concepts or the same term for different concepts, two essential attitude functions emerge from empirical research. For individuals, attitudes are cognitive schema that provide a structure to organize complex or ambiguous information, guiding particular evaluations or behaviors. More abstractly, attitudes serve higher psychological needs: expressive or symbolic functions (affirming values), maintaining social identity, and regulating e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
