Buick Skylark
The Buick Skylark is a passenger car formerly produced by Buick. The model was made in six production runs, during 46 years, over which the car's design varied dramatically due to changing technology, tastes, and new standards implemented over the years. It was named for the species of bird called ''skylark''. The Skylark name first appeared on a limited production luxury convertible using the Buick Roadmaster's chassis for two years, then was reintroduced in 1961 as a higher luxury content alternative to the entry-level Buick Special on which the Skylark was based upon. It was then positioned as Buick's luxury performance model when the Buick GSX was offered. As GM began downsizing during the late 1970's, the Skylark became the entry-level model when the Special nameplate was used as a trim package designation, then in the 1980s was offered as a front-wheel-drive vehicle where it was both a coupe and sedan for three different generations. 1953–1954 Created to mark Buick's ...
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Buick
Buick () is a division of the American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American marques of automobiles, and was the company that established General Motors in 1908. Before the establishment of General Motors, GM founder William C. Durant had served as Buick's general manager and major investor. In the North American market, Buick is a premium automobile brand, selling luxury vehicles positioned above GM's mainstream brands, while priced below the flagship luxury Cadillac division. Buick's current target demographic according to ''The Detroit News'' is "a successful executive with family." After securing its market position in the late 1930s, when junior companion brand Marquette and Cadillac junior brand LaSalle were discontinued, Buick was positioned as an upscale luxury car below the Cadillac. During this same time period, many manufacturers were introducing V8 engines in their ...
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