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Branded Entertainment
In marketing, branded content (also known as branded entertainment) is content produced by an advertiser or content whose creation was funded by an advertiser. In contrast to content marketing (in which content is presented first and foremost as a marketing ploy for a brand) and product placement (where advertisers pay to have references to their brands incorporated into outside creative works, such as films and television series), branded content is designed to build awareness for a brand by associating it with content that shares its values. The content does not necessarily need to be a promotion for the brand, although it may still include product placement. Unlike conventional forms of editorial content, branded content is generally funded entirely by a brand or corporation rather than a studio or a group of solely artistic producers. Examples of branded content have appeared in television, film, online content, video games, events, and other installations. Modern branded market ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Serial Drama
In television and radio programming, a serial is a show that has a continuing plot that unfolds in a sequential episode-by-episode fashion. Serials typically follow main story arcs that span entire television seasons or even the complete run of the series, and sometimes spinoffs, which distinguishes them from episodic television that relies on more stand-alone episodes. Worldwide, the soap opera is the most prominent form of serial dramatic programming. In the UK the serial began as a direct adaptations of well known literary works, usually consisting of a small number of episodes. Serials rely on keeping the full nature of the story hidden and revealing elements episode by episode, to encourage spectators to tune in to every episode to follow the plot. Often these shows employ recapping segments at the beginning and cliffhangers at the end of each episode. The invention of recording devices such as VCRs and DVRs along with the growing popularity of streaming services has made ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bob Hope
Leslie Townes "Bob" Hope (May 29, 1903 – July 27, 2003) was a British-American comedian, vaudevillian, actor, singer and dancer. With a career that spanned nearly 80 years, Hope appeared in more than 70 short and feature films, with 54 feature films with Hope as star, including a series of seven '' Road to ...'' musical comedy films with Bing Crosby as Hope's top-billed partner. In addition to hosting the Academy Awards show 19 times, more than any other host, Hope appeared in many stage productions and television roles and wrote 14 books. The song "Thanks for the Memory" was his signature tune. Hope was born in the Eltham district of southeast London, he arrived in the United States with his family at the age of four, and grew up near Cleveland, Ohio. After a brief career as a boxer in the late 1910s, Hope began his career in show business in the early 1920s, initially as a comedian and dancer on the vaudeville circuit, before acting on Broadway. Hope began appeari ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Frank Sinatra
Francis Albert Sinatra (; December 12, 1915 – May 14, 1998) was an American singer and actor. Nicknamed the "Honorific nicknames in popular music, Chairman of the Board" and later called "Ol' Blue Eyes", Sinatra was one of the most popular entertainers of the 1940s, 1950s, and 1960s. He is among the List of best-selling music artists, world's best-selling music artists with an estimated 150 million record sales. Born to Italian immigrants in Hoboken, New Jersey, Sinatra was greatly influenced by the intimate, easy-listening vocal style of Bing Crosby and began his musical career in the swing era with bandleaders Harry James and Tommy Dorsey. He found success as a solo artist after signing with Columbia Records in 1943, becoming the idol of the "Bobby soxer (music), bobby soxers". Sinatra released his debut album, ''The Voice of Frank Sinatra'', in 1946. When his film career stalled in the early 1950s, Sinatra turned to Las Vegas, where he became one of its best-known concert ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bing Crosby
Harry Lillis "Bing" Crosby Jr. (May 3, 1903 – October 14, 1977) was an American singer, musician and actor. The first multimedia star, he was one of the most popular and influential musical artists of the 20th century worldwide. He was a leader in record sales, radio ratings, and motion picture grosses from 1926 to 1977. He made over 70 feature films and recorded more than 1,600 songs. His early career coincided with recording innovations that allowed him to develop an intimate singing style that influenced many male singers who followed, such as Frank Sinatra, Perry Como, Dean Martin, Dick Haymes, Elvis Presley, and John Lennon. ''Yank'' magazine said that he was "the person who had done the most for the morale of overseas servicemen" during World War II. In 1948, American polls declared him the "most admired man alive", ahead of Jackie Robinson and Pope Pius XII. In 1948, ''Music Digest'' estimated that his recordings filled more than half of the 80,000 weekly hou ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Edsel Show
''The Edsel Show'' is an hour-long television special broadcast live on CBS in the United States on October 13, 1957, intended to promote Ford Motor Company's new Edsel cars. It was a milestone in the long career of entertainer Bing Crosby and is notable as the first CBS entertainment program to be recorded on videotape for rebroadcast in the western part of the country following a live performance for the east coast. Crosby arranged for this ‘live’ program to be ‘produced’ by his alma mater Gonzaga University in order that the profits (estimated at $250,000) could go to them in a tax efficient way. The program won the ‘Look’ magazine TV Award for ‘Best Musical Show’ and was nominated for an Emmy as the “Best Single Program of the Year”. Overview ''The Edsel Show'' starred Bing Crosby and featured Frank Sinatra, Rosemary Clooney, Louis Armstrong, and Lindsay Crosby, Bing's son, performing with the Four Preps. It also featured an appearance by a "mystery gues ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Edsel
Edsel is a discontinued division and brand of automobiles that was marketed by the Ford Motor Company from the 1958 to the 1960 model years. Deriving its name from Edsel Ford, son of company founder Henry Ford, Edsels were developed in an effort to give Ford a fourth brand to gain additional market share from Chrysler and General Motors. Established as an expansion of the Lincoln-Mercury Division to three brands (re-christened the Mercury-Edsel-Lincoln Division), Edsel shared a price range with Mercury; the division shared its bodies with both Mercury and Ford. Competing against Buick, Oldsmobile, Pontiac, Dodge, and DeSoto, Edsel was the first new brand introduced by an American automaker since the 1939 launch of Mercury and 1956 launch of Continental, which ended and merged into Lincoln after 1957. In the year leading to its release, Ford invested in an advertising campaign, marketing Edsels as the cars of the future. While 1958 Edsels would introduce multiple advanced featu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ford Motor Company
Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand, and luxury cars under its Lincoln luxury brand. Ford also owns Brazilian SUV manufacturer Troller, an 8% stake in Aston Martin of the United Kingdom and a 32% stake in China's Jiangling Motors. It also has joint ventures in China (Changan Ford), Taiwan (Ford Lio Ho), Thailand ( AutoAlliance Thailand), and Turkey ( Ford Otosan). The company is listed on the New York Stock Exchange and is controlled by the Ford family; they have minority ownership but the majority of the voting power. Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines; by ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The $64,000 Question
''The $64,000 Question'' was an American game show broadcast in primetime on CBS-TV from 1955 to 1958, which became embroiled in the 1950s quiz show scandals. Contestants answered general knowledge questions, earning money which doubled as the questions became more difficult. The final question had a top prize of $64,000 (), hence the "$64,000 Question" in the show's title. ''The $64,000 Challenge'' (1956–1958) was its spin-off show, where contestants played against winners of at least $8,000 on ''The $64,000 Question''. Origins ''The $64,000 Question'' was largely inspired by the earlier CBS and NBC radio program '' Take It or Leave It'', which ran on CBS radio from 1940 to 1947, and then on NBC radio from 1947 to 1952. After 1950, the show was renamed ''The $64 Question''. The format of the show remained largely the same through its 12-year run; a contestant was asked a series of progressively more difficult questions which began at $1 and ended at a top prize of $64. Sh ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Quiz Show
A game show is a genre of broadcast viewing entertainment (radio, television, internet, stage or other) where contestants compete for a reward. These programs can either be participatory or demonstrative and are typically directed by a host, sharing the rules of the program as well as commentating and narrating where necessary. The history of game shows dates back to the invention of television as a medium. On most game shows, contestants either have to answer questions or solve puzzles, typically to win either money or prizes. Game shows often reward players with prizes such as cash, trips and goods and services provided by the show's sponsor. History 1930s–1950s Game shows began to appear on radio and television in the late 1930s. The first television game show, '' Spelling Bee'', as well as the first radio game show, ''Information Please'', were both broadcast in 1938; the first major success in the game show genre was ''Dr. I.Q.'', a radio quiz show that began in 1939. ' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Revlon
Revlon, Inc. is an American multinational company dealing in cosmetics, skin care, fragrance, and personal care. The headquarters of Revlon was established in New York City on March 1, 1932, where it still remains. Revlon was founded by brothers Charles and Joseph Revson, and chemist Charles Lachman. Revlon products are sold in 150 countries and the company has many global locations including Mexico City, London, Paris, Hong Kong, Indonesia, Sydney, Singapore, and Tokyo. On June 16, 2022, Revlon filed for Chapter 11 bankruptcy. History Founding and Charles Revson control (1932–1975) Revlon was founded in New York City on March 1, 1932, in the midst of the Great Depression, by Jewish American brothers Charles Revson and Joseph Revson along with a chemist, Charles Lachman, who contributed the "L" in the Revlon name. The three men started with one single product, a new type of nail enamel and pooled their resources to develop a unique manufacturing process. Using pigments ins ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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