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Brand Development Index
The brand development index or BDI quantifies how well a brand performs in a market, compared with its average performance among all markets.Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. . The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in ''Marketing Metrics'' as part of its ongoinCommon Language in Marketing Project That is, it measures the relative sales strength of a brand within a specific market (e.g., the Pepsi brand among 10–50-year-olds). American Marketing Association Dictionary. . Retrieved 2012-11-29. The Marketing Accountability Standards Board (MASB) endorses this definition as part of its ongoinCommon Language: Marketing Activities and Metrics Project. Purpose The purpose of the BDI metric is to quantify the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Accountability Standards Board (MASB)
The Marketing Accountability Standards Board (MASB), authorized by the Marketing Accountability Foundation,MASB''Marketing Accountability Foundation (MAF)''. ited 8 December 2010/ref> is an independent, private sector, self-governing group of academics and practitioners that establishes marketing measurement and accountability standards intended for continuous improvement in financial performance, and for the guidance and education of users of performance and financial information. History Establishment of the Board (i.e., MASB) was recommended by The Boardroom Project (2004–2007) in response to growing demand for marketing accountability.Gregory, James"In Search of Brand Accountability."''Branding Strategy Insider.'' 9 July 2010. ited 19 January 2011/ref> The Boardroom Project found that marketing has been relegated to the “default” category (control costs) because it lacks metrics that reliably tie activities and costs to financial return. While issues surrounding metri ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Marketing Association
The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed in from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs. The AMA publishes the '' Journal of Marketing'', '' Journal of Marketing Research'', '' Journal of Public Policy and Marketing'', ''Journal of International Marketing'', and ''Marketing News''. It sponsors the collegiate honor society Alpha Mu Alpha. Organization The American Marketing Association has a board of directors that are elected annually by its members and a set of councils that are appointed. The headquarters is located in Chicago. History At a 1915 convention of the Associated Advertising Clubs of the World, a group of advertising teachers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Category Development Index (marketing)
The category development index (CDI) measures the sales performance of a category of goods or services in a specific group, compared with its average performance among all consumers.Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. . The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in ''Marketing Metrics'' as part of its ongoinCommon Language in Marketing Project. By definition, CDI measures the sales strength of a particular product category within a specific market (e.g., soft drinks in 10–50 year olds). Purpose The purpose of the CDI metric is to quantify the relative performance of a category within specified customer groups. The CDI helps marketers identify strong and weak segments (usually demographic or geographic) for cate ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ben & Jerry's
Ben & Jerry's Homemade Holdings Inc., trading and commonly known as Ben & Jerry's, is an American company that manufactures ice cream, frozen yogurt, and sorbet. Founded in 1978 in Burlington, Vermont, the company went from a single ice cream parlor to a multi-national brand over the course of a few decades. It was sold in 2000 to multinational conglomerate Unilever and operates as an independent subsidiary. Its present-day headquarters is in South Burlington, Vermont, with its factory in Waterbury, Vermont. Ben & Jerry's is known for their original flavors, many of which incorporate foods and desserts mixed with ice cream. Some of these flavors have been themed after musicians, comedians, and public figures, such as Jerry Garcia, Stephen Colbert, Colin Kaepernick, and Phish. The company, and its two founders, have also been noted for their political activism and advocacy for social justice. This includes the way their products have been manufactured, marketed, and distributed ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Philip Kotler
Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the definition of marketing mix. He is the author of over 80 books, including ''Marketing Management'', ''Principles of Marketing'', ''Kotler on Marketing'', ''Marketing Insights from A to Z'', ''Marketing 4.0'', ''Marketing Places'', ''Marketing of Nations'', ''Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty,'' and ''Winning at Innovation.'' Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response." Kotler helped create the field of social marketing that focuses on helping individ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Indices
Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business. If the business acquires debts, the creditors can go after the owner's personal possessions. A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business. The term is also often used colloquially (but not by lawyers or by public officials) to refer to a company, such as a corporation or cooperative. Corporations, in contrast with sole proprietors and partnerships, are a separate legal entity and provide limited liability for their owners/members, as well as being subject to corporate tax rates. A corporation is more complicated a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
