Bra Böckers Lexikon
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Bra Böckers Lexikon
A bra, short for brassiere or brassière (, or ; ), is a form-fitting undergarment that is primarily used to support and cover breasts. It can serve a range of other practical and aesthetic purposes, including enhancing or reducing the appearance of breast size and creating cleavage. Bras can also serve specific functions, such as nursing bras to facilitate breastfeeding or sports bras to minimize discomfort during exercise. A typical bra consists of a chest band that wraps around the torso, supporting two breast cups that are held in place by shoulder straps. A bra is usually closed in the back by a hook and eye fastener. However, bras are available in a large range of styles, whose designs can vary widely. Initially, the bra was exclusively an undergarment, but the sports bra has gained acceptance as outerwear, as have fashions that deliberately expose the bra straps. The bra gained widespread adoption in the early twentieth century, when it largely replaced the corset ...
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Form-fitting
A form-fitting garment is an article of clothing that tightly follows the contours of the part of the body being covered. A feature of Western societies is the popularity of form-fitting clothing worn by women, compared to equivalent male garments. These include T-shirts, sweaters, shorts, and jeans. Some cultures and religious communities disapprove of form-fitting clothing, especially outerwear, which they consider to be modesty, immodest. There are numerous types of clothing which typically are or which can be made form-fitting. For example, stockings, leggings, tights, and socks are usually form-fitting. Clothing used in dance and in exercise, such as leotards, unitard, and swimsuits, are usually form-fitting. Undergarments or foundation garments such as corsets, girdles, bodysuits, brassieres, and underpants are form-fitting to give a smooth line to the outer clothing. Skin-tight garments are usually also form-fitting, but are held to the skin by elasticity (solid mechanics) ...
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Bone (corsetry)
In corsetry, a bone is one of the rigid parts of a corset that forms its frame and gives it rigidity. The purpose of the ''boning'' in a corset varies slightly from era to era. Generally, the cinching/shaping properties of corsetry puts strain onto the fabric from which the corset is made. The boning supports the desired shape and prevents wrinkling of the corset fabric. Bones, and the substances used for the purpose, are generically called "boning"; however, the name likely arises from the use of whalebone in early corsets. Modern corset boning comes in two differently qualities metal and plastic. Since the turn of the 20th century, steel boning was the standard for a high quality corset. Coming in two different types flat spring steel and spiral steel. While spring steel is most preferred for being thin and flexible it only has the ability to bend in a single direction. Spiral steel is able to bend in left to right as well as front to back, which brings Botha pros and cons as it ...
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History Of Corsets
The corset has been an indispensable supportive undergarment for women, in Europe for several centuries, evolving as fashion trends have changed and being known, depending on era and geography, as a pair of bodies, stays and corsets. The appearance of the garment represented a change from people wearing clothes to fit their bodies to changing the shape of their bodies to support and fit their fashionable clothing. A "pair of bodies" or stays, the supportive garments that predated corsets, first became popular in sixteenth-century Europe, with corsets reaching the zenith of its popularity in the Victorian era. While the corset has typically been worn as an undergarment, it has occasionally been used as an outer-garment; stays as outer-garments can be seen in the national dress of many European countries. Etymology The English word corset is derived from the Old French word corps and the diminutive of body, which itself derives from corpus—Latin for body. The term "corset” was ...
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Falsies
In fashion, falsies are paddings for use in a bra to create the appearance of larger breasts. The term has also, more rarely, been used for pads which create the appearance of larger buttocks. In both cases, there is a note of (more or less) amusement conveyed by the term. In a specifically humorous context, the term refers to moulded plastic replicas of female breasts that may be worn (covered or uncovered) by males for comedic effect. Falsies are typically held onto the chest by elastic straps or forming the top part of an apron. More recently, the term is also a short for false lashes. See also *Brassiere *Padding *Cleavage enhancement Cleavage is the narrow depression or hollow between the breasts of a woman. The superior portion of cleavage may be accentuated by clothing such as a low-cut neckline that exposes the division, and often the term is used to describe the low neck ... Lingerie Breast {{Fashion-stub Women's clothing ...
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Otto Titzling
Otto Titzling is a fictional character who is apocryphally described as the inventor of the brassière in the 1971 book ''Bust-Up: The Uplifting Tale of Otto Titzling'', published by Macdonald in London and by Prentice-Hall in the USA. The name, a pun on "a two-tit sling", was invented by New Zealand humorist Wallace Reyburn in the 1970s. Since then, the name has appeared in the game ''Trivial Pursuit'' (believing the hoax, the game's makers listed "Otto Titzling" as the "correct answer" to the question of who invented the brassière), on the TV show Hollywood Squares in the late 1980s ( John Davidson's first two mispronunciations of the name had to be bleeped for broadcast), in the 1984 pornographic film ''Intimate Couples'' (in which Joanna acqueline Loriansreads the ''Trivial Pursuit'' card shortly before the climactic orgy scene),Fox, Scotty (director), ''Intimate Couples'' (VCX, 1984), at 1:18:30. in the 1988 movie ''Beaches'' (featuring the song "Otto Titsling" sung by Bette ...
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Herminie Cadolle
Herminie Cadolle (1845–1926) was a French inventor of the modern bra and founder of the Cadolle Lingerie House. Cadolle was born, raised, and lived much of her early life in France. She was a close friend of the insurrectionist Louise Michel, who participated in the Paris Commune of 1871. Fearing state repression after the murderous defeat of the Commune uprising, Cadolle and her family fled for safety to Buenos Aires, Argentina. In 1887, Cadolle opened a shop selling made-to-measure underwear. In 1889, Cadolle returned to Paris where she opened a similar lingerie workshop. There, she invented a two-piece undergarment. The lower part was a hybrid-corset for the waist and the upper supported the breasts by means of shoulder straps. A patent for the invention was filed in 1889. Cadolle exhibited her invention at the Great Exposition of 1900 and by 1905 the upper half was being sold separately as modern-day bras. Corsets had been briefly unpopular during the French Revolution of 17 ...
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Howard Hughes
Howard Robard Hughes Jr. (December 24, 1905 – April 5, 1976) was an American business magnate, record-setting pilot, engineer, film producer, and philanthropist, known during his lifetime as one of the most influential and richest people in the world. He first became prominent as a film producer, and then as an important figure in the aviation industry. Later in life, he became known for his eccentric behavior and reclusive lifestyle—oddities that were caused in part by his worsening obsessive-compulsive disorder (OCD), chronic pain from a near-fatal plane crash, and increasing deafness. As a film tycoon, Hughes gained fame in Cinema of the United States, Hollywood beginning in the late 1920s, when he produced big-budget and often controversial films such as ''The Racket (1928 film), The Racket'' (1928), ''Hell's Angels (film), Hell's Angels'' (1930), and ''Scarface (1932 film), Scarface'' (1932). He later acquired the RKO Pictures film studio in 1948, recognized then as one ...
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Victoria's Secret
Victoria's Secret is an American lingerie, clothing, and beauty retailer known for high visibility marketing and branding, starting with a popular catalog and followed by an annual fashion show with supermodels dubbed Angels. As the largest retailer of lingerie in the United States, the brand has struggled since 2016 due to shifting consumer preferences and controversy surrounding corporate leadership's business practices. Founded in 1977 by Roy and Gaye Raymond, the company's five lingerie stores were sold to Leslie Wexner in 1982. Wexner rapidly expanded into American shopping malls, growing the company into 350 stores nationally with sales of $1 billion by the early 1990s when Victoria's Secret became the largest lingerie retailer in the United States. From 1995 through 2018, the Victoria's Secret Fashion Show was an essential part of the brand's image featuring an annual runway spectacle of models promoted by the company as fantasy Angels. The 1990s saw the company's furth ...
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Agent Provocateur (lingerie)
Agent Provocateur is a British lingerie retailer founded in 1994 by Joseph Corré and Serena Rees. The company has stores in 13 countries. History 1994–2007 In 1994, Agent Provocateur was founded by Joseph Corré, the son of Vivienne Westwood, and his then-wife Serena Rees. The first store opened in Soho on Broadwick Street. The company sold colourful and fashionable lingerie Joseph Corré was the designer for the brand. 2007–2017 In 2007, after the divorce of Corré and Rees, 3i, a private equity firm that invests in mid-size companies, purchased 80% of the company for £60 million. Between November 2007 and March 2009 the company opened 13 shops expanding to the US, Russia, Dubai and Hong Kong By March 2008, Agent Provocateur's profits dropped 18% to £2.2 million due to the cost of expansion. Garry Hogarth stepped down as CEO in February 2016. In March 2017, the business entered administration. As part of a "pre-pack" deal, it was purchased by Four Holdings, a ...
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Frederick's Of Hollywood
Frederick's of Hollywood is an American lingerie brand formerly with stores in shopping malls across the United States. In 2015, all 111 retail stores were closed in advance of a bankruptcy filing. The brand was acquired by Authentic Brands Group and was relaunched as an online-only store, FOH Online Corp. In 2018, Naked Brand Group, Inc. acquired FOH Online Corp. History and operations The business was started by Frederick Mellinger (inventor of the push-up bra) in 1947. Frederick's sold bras, panties, corsets, bedroom slippers, a vast array of hosiery, bridal lingerie, special occasion lingerie, and more. The original flagship store was a landmark on Hollywood Boulevard in Hollywood, California. In September 2005, after 59 years, the store moved near the corner of Hollywood Boulevard and Highland Avenue. The store previously housed ''The Lingerie Museum'' featuring The Celebrity Lingerie Hall of Fame, which exhibited a collection of underwear worn by Hollywood movie stars, ...
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Wonderbra
The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1955, the brand was developed in Canada. Moses (Moe) Nadler, founder and majority owner of the Canadian Lady Corset Company, licensed the trademark for the Canadian market in 1939. By the 1960s the Canadian Lady brand had become known in Canada as "Wonderbra, the company." In 1961 the company introduced the Model 1300 plunge push-up bra. This bra became one of the best-selling Canadian styles and is virtually identical to today's Wonderbra. In 1968, Canadian Lady changed its name to Canadian Lady-Canadelle Inc., was sold to Consolidated Foods (now Sara Lee Corporation), and later became Canadelle Inc. During the 1970s Wonderbra was repositioned as the company's fashionable and sexy brand, and became the Canadian market leader.Mintzberg (1984), p. 76. In 1991, the push-up Wonderbra became a sensation in the UK, alt ...
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Shapewear
Kim Kardashian in Shapewear-dress A foundation garment (also known as shapewear or shaping underwear) is an undergarment designed to impermanently alter the wearer's body shape, to achieve what some view as a more fashionable figure. The function of a foundation garment is not to enhance a bodily feature (as would, for example, a padded bra) but to make it look more presentable. Specific styles of foundation garments have been essential to some fashion movements, and were required in some social situations during various fashion periods. History Women have worn foundation garments, such as corsets and brassieres, for a very long time. Foundation garments were patented by Marion M Chubby in 1965 (categorized in elastic corsets). Debenhams recorded a 75% increase in shapewear sales between 2009 and 2013. Description Foundation garments are worn to modify body shape. They usually require technological advances in garment design and lightweight fabrics to create different b ...
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