Blurb (Australian TV Show)
A blurb is a short promotion (marketing), promotional piece accompanying a piece of creative work. It may be written by the author or publisher or quote praise from others. Blurbs were originally printed on the back or rear dust jacket of a book. With the development of the mass-market paperback, they were placed on both covers by most publishers. Now they are also found on web portals and news websites. A blurb may introduce a newspaper or a book. History In the US, the history of the blurb is said to begin with Walt Whitman's collection, ''Leaves of Grass''. In response to the publication of the first edition in 1855, Ralph Waldo Emerson sent Whitman a congratulatory letter, including the phrase "I greet you at the beginning of a great career": the following year, Whitman had these words stamped in gold leaf on the spine of the second edition. The word ''blurb'' was coined in 1906 by American humorist Gelett Burgess (1866–1951). The October 1906 first edition of his short ...
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