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Bloomex
Bloomex is a national Canadian floral company offering various floral and gift arrangements throughout Canada, Australia and the United States via its online order system. The company, headquartered in Ottawa, Ontario, is privately held company, privately held by its founder and president, Dimitri Lokhonia. Business model Bloomex is a floristry business that ships flower arrangements and other gift related items direct to consumers. The company was established in 2005 and maintains its headquarters and call centre in Ottawa. The company owns virtual telephone numbers that connect customers to the Ottawa call center when they dial a number in their local area code. Controversy On March 1, 2008, ''Toronto Star'' business and consumer affairs columnist Ellen Roseman reported on Bloomex online complaints, offering one customer's experience with a promised same-day delivery as an example of company unresponsiveness. In a follow-up ''Star'' column the next week, company president Lokho ...
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Floral Wire Service
Flower delivery is a service in floristry. In many cases it is conducted through websites which allow consumers to browse online catalogues of flowers. They are often delivered to a third party, the recipient of the gift. Historically, these were coordinated through telegraphs and later telephones before the advent of the World Wide Web. Floral wire service intermediaries A floral wire service, also known as a flower relay service is a company established primarily to facilitate order exchange and fulfillment between local florists and/or third-party sales agents of floral products. Floral wire services offer proprietary networks, clearing house services and operate as affiliate marketing sources. History The first floral wire service, established by a group of 15 US florists in 1910, was Florists' Telegraph Delivery Service (FTD). The group was formed as a cooperative and was mutually owned by its members. Members exchanged orders via telegraph messages and hence the name ' ...
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