Bill Backer
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Bill Backer
William Montague Backer or Bill Backer (June 9, 1926 – May 13, 2016) was an American advertising executive.Weil, Martin. "William Backer, ad man behind Coke jingle that taught the world to sing, dies at 89." ''Washingtonpost.com'', 17 May 2016. ''Gale Academic OneFile'', link.gale.com/apps/doc/A452821852/AONE?u=wikipedia&sid=ebsco&xid=bc613701. Accessed 5 June 2022. He became an industry legend for creating the Coca-Cola slogans "Things go better with Coke" and "the real thing", and the Miller Lite slogans "everything you ever wanted in a beer, and less" and "Miller Time". In 1971, Backer created the Coca-Cola campaign and accompanying song "I'd Like to Teach the World to Sing (In Perfect Harmony)." Early life and education Backer was born in Manhattan, New York. His parents were William Bryant Backer, a real estate developer who died when Backer was six years old, and Ferdinda Legare, who, after her husband's death, moved with her son to her hometown, Charleston, South Caroli ...
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Manhattan, New York
Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state of New York. Located near the southern tip of New York State, Manhattan is based in the Eastern Time Zone and constitutes both the geographical and demographic center of the Northeast megalopolis and the urban core of the New York metropolitan area, the largest metropolitan area in the world by urban landmass. Over 58 million people live within 250 miles of Manhattan, which serves as New York City’s economic and administrative center, cultural identifier, and the city’s historical birthplace. Manhattan has been described as the cultural, financial, media, and entertainment capital of the world, is considered a safe haven for global real estate investors, and hosts the United Nations headquarters. New York City is the headquarters of ...
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Dole Plc
Dole plc (previously named Dole Food Company, Standard Fruit Company) is an Irish agricultural multinational corporation headquartered in Dublin, Ireland. The company is among the world's largest producers of fruit and vegetables, operating with 38,500 full-time and seasonal employees who supply some 300 products in 75 countries. Dole reported 2021 revenues of $6.5 billion. As of 2021, the company had approximately 250 processing plants and distribution centers worldwide in addition to of farmland and real estate. The company operates through four segments: Fresh Fruit (bananas and pineapples; about 35% of 2020 revenues); Diversified Fresh Produce in Europe, the Middle East, and Africa; Diversified Fresh Produce in the Americas and other world regions (combined 37% of 2020 revenues); and Fresh Vegetables (29% of 2020 revenues). Dole grows and markets bananas, pineapples, grapes, berries, deciduous and citrus fruits, and vegetable salads. Dole operates a 13-vessel shipping line ...
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Mad Men
''Mad Men'' is an American period drama television series created by Matthew Weiner and produced by Lionsgate Television. It ran on the cable network AMC from July 19, 2007, to May 17, 2015, lasting for seven seasons and 92 episodes. Its fictional time frame runs from March 1960 to November 1970. ''Mad Men'' begins at the fictional Sterling Cooper advertising agency on Madison Avenue in Manhattan, New York City, and continues at the new firm of Sterling Cooper Draper Pryce (later named Sterling Cooper & Partners) near the Time-Life Building at 1271 Sixth Avenue. According to the pilot episode, the phrase "Mad men" was a slang term coined in the 1950s by advertisers working on Madison Avenue to refer to themselves, "Mad" being short for "Madison" (in reality, the only documented use of the phrase from that time may have been in the late-1950s writings of James Kelly, an advertising executive and writer). The series's main character is the charismatic advertising executive D ...
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AMC (TV Channel)
AMC is an American multinational basic cable television channel that is the flagship property of AMC Networks. The channel's programming primarily consists of theatrically released films, along with a limited amount of original programming. The channel's name originally stood for "American Movie Classics", but since 2002 the full name has been de-emphasized as a result of a major shift in its programming. As of July 2015, AMC was received by approximately 94,832,000 households in the United States that subscribe to a pay television service (81.5% of U.S. households with at least one television set). In March 2015, Dish Network's Sling TV announced it would soon begin making AMC channels available to cord cutters, including AMC, BBC America, IFC, Sundance TV, and We TV. History 1984–2002: Focus on classic films American Movie Classics, as AMC was originally known, debuted on October 1, 1984, as a premium channel by Rainbow Programming Services (a subsidiary of Cablevis ...
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Xerox
Xerox Holdings Corporation (; also known simply as Xerox) is an American corporation that sells print and electronic document, digital document products and services in more than 160 countries. Xerox is headquartered in Norwalk, Connecticut (having moved from Stamford, Connecticut, in October 2007), though it is incorporated in New York (state), New York with its largest population of employees based around Rochester, New York, the area in which the company was founded. The company purchased Affiliated Computer Services for $6.4 billion in early 2010. As a large developed company, it is consistently placed in the list of Fortune 500 companies. On December 31, 2016, Xerox separated its business process service operations, essentially those operations acquired with the purchase of Affiliated Computer Services, into a new publicly traded company, Conduent. Xerox focuses on its document technology and document outsourcing business, and traded on the NYSE from 1961 to 2021, and the N ...
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Quaker Oats Company
The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago. It has been owned by PepsiCo since 2001. History Precursor miller companies In the 1850s, Ferdinand Schumacher and Robert Stuart founded oat mills. Schumacher founded the German Mills American Oatmeal Company in Akron, Ohio, and Stuart founded the North Star Mills in Hearst, Rupert's Land. In 1870, Schumacher ran his first known cereal advertisement in the Akron Beacon Journal newspaper. In 1877, the Quaker Mill Company of Ravenna, Ohio was founded. "The name was chosen when Quaker Mill partner Henry Seymour found an encyclopedia article on Quakers and decided that the qualities described — integrity, honesty, purity — provided an appropriate identity for the company's oat product." Quaker Mill Company held the trademark on the Quaker name. In Ravenna, Ohio, on 4 September 1877, Henry Seymour of the Quaker Mill Company applied for the first trademark for a breakfast cereal, "a man ...
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Philip Morris USA
Philip Morris USA is the American tobacco division of the American tobacco corporation Altria, Altria Group. History Creation The company's namesake Philip Morris (tobacconist), Philip Morris was born in Whitechapel, United Kingdom in 1835, the son of a recent immigrant from Germany who had taken the name Bernard Morris. In 1847, the family opened a shop in London. The first cigarettes that Philip Morris made were in 1854 and were known as "Philip Morris English Ovals," a non-filter brand of oval-shaped cigarettes that were manufactured in very limited quantities until discontinuation in 2017. Early years In 1902, Philip Morris & Co. Ltd. was Incorporation (business), incorporated in New York City. George J. Whelan bought the American division of the company in 1919 and created Philip Morris & Co. Ltd., Inc., along with fellow shareholders Reuben M. Ellis and Leonard B. McKitterick. In 1929, the company made its first cigarettes in Richmond, using an existing factory the ...
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Parliament (cigarette)
Parliament is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA in the United States and Philip Morris International outside of the United States. History The brand was launched in 1931 and is distinctive for its recessed paper filters. It was originally used as an advertising gimmick when cigarettes did not have filters. The first commercial cigarette filters came into use in 1935. Until the late 1950s, Parliament was packaged in a two-layer "hard" pack. That packaging continued under the Benson & Hedges brand after Parliament adopted a conventional paper pack. Parliament is one of few brands of cigarettes on the mainstream market to feature a recessed paper filter. Cigarette filters became common in most cigarettes in the 1950s. In the 1940s and 1950s, the brand was marketed for its unique filters, with advertisements reading, ''"Only the flavor touches your lips"'', and ''"Tobacco tastes best when the filter's recessed"''. The brand als ...
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Oreo
Oreo () (stylized as OREO) is a brand of sandwich cookie consisting of two biscuits or cookie pieces with a sweet creme filling. It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers and splits both Nabisco and the Oreo brand have been owned by Mondelez International since 2012. Oreo cookies are available in over one hundred countries. Many varieties of Oreo cookies have been produced, and limited-edition runs have become popular in the 21st century. While Oreo is actually an imitation of the Hydrox chocolate cream-centered cookie, which was introduced in 1908, Oreos far outstripped Hydrox in popularity, so much that many think Hydrox is an imitation of Oreo, rather than the other way around. Oreo is the best-selling cookie brand in the United States and, , the best-selling cookie globally. Etymology The origin of the name "''Oreo''" is unknown, but there are many hypotheses, including derivations from the French word ''or' ...
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Nabisco
Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco's plant in Chicago is the largest bakery in the world, employing more than 1,200 workers and producing around 320 million pounds of snack foods annually. Its products include Chips Ahoy!, Belvita, Oreo cookies, Ritz Crackers, Teddy Grahams, Triscuit crackers, Fig Newtons, and Wheat Thins for the United States, United Kingdom, Mexico, Bolivia, Venezuela, and other parts of South America. All Nabisco cookie or cracker products are branded Christie in Canada. Nabisco opened corporate offices as the National Biscuit Company in the Home Insurance Building in the Chicago Loop in 1898, the world's first skyscraper. History Pearson & Sons Bakery opened in Massachusetts in 1792, and they made a biscuit called pilot bread for consumption on l ...
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Miller Brewing Company
The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin. It was founded in 1855 by Frederick Miller. Molson Coors acquired the full global brand portfolio of Miller Brewing Company in 2016, and operates the Miller Brewery at the site of the original Miller Brewing Company complex. History Miller Brewing Company was founded in 1855 by Frederick Miller after his emigration from Hohenzollern, Germany in 1854 with a unique brewer's yeast. Initially, he purchased the small Plank Road Brewery in Milwaukee for $2,300 ($66,736 in 2018). The brewery's location in what is now the Miller Valley provided easy access to raw materials produced on nearby farms. In 1855, Miller changed its name to Miller Brewing Company, Inc. The enterprise remained in the family until 1966. The company was one of the six breweries affected by the 1953 Milwaukee brewery strike. In 1966, the conglomerate W. R. Grace and Company bought Miller from Lorraine John Mulberge ...
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Löwenbräu Brewery
Löwenbräu () is a brewery in Munich. Its name is German language, German for "lion's brew". Most Löwenbräu beers are marketed as being brewed according to the ''Reinheitsgebot'', the German beer purity regulation of 1516. History Löwenbräu is alleged to have been founded around 1383. In 1524, Jörg Schnaitter, a ''pierprew'' (beer brewer), is mentioned in connection with the property at the address 17 Löwengrube. The brewery was first mentioned in 1746 in the Munich tax records. The Lion (heraldry), lion emblem originates from a 17th-century fresco in the brewing house, depicting Daniel in the lions' den. In 1818, Georg Brey, a brewer of peasant origins, bought the brewery, which began to grow under his management. In 1826, brewing operations began moving to a new location on Nymphenburger Strasse; the move was completed in 1851. By 1863, Löwenbräu had become the largest brewery in Munich, producing a quarter of the city's beer output. The brewery was formally incorp ...
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