Best–worst Scaling
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Best–worst Scaling
Best–worst scaling (BWS) techniques involve choice modelling (or discrete choice experiment – "DCE") and were invented by Jordan Louviere in 1987 while on the faculty at the University of Alberta. In general with BWS, survey respondents are shown a subset of items from a master list and are asked to indicate the best and worst items (or most and least important, or most and least appealing, etc.). The task is repeated a number of times, varying the particular subset of items in a systematic way, typically according to a design of experiments, statistical design. Analysis is typically conducted, as with DCEs more generally, assuming that respondents makes choices according to a random utility model (RUM). RUMs assume that an estimate of how much a respondent Preference (economics), prefers item A over item B is provided by how often item A is chosen over item B in repeated choices. Thus, choice frequencies estimate the utilities on the relevant latent scale. BWS essentially aims t ...
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Choice Modelling
Choice modelling attempts to model the decision process of an individual or segment via revealed preferences or stated preferences made in a particular context or contexts. Typically, it attempts to use discrete choices (A over B; B over A, B & C) in order to infer positions of the items (A, B and C) on some relevant latent scale (typically "utility" in economics and various related fields). Indeed many alternative models exist in econometrics, marketing, sociometrics and other fields, including utility maximization, optimization applied to consumer theory, and a plethora of other identification strategies which may be more or less accurate depending on the data, sample, hypothesis and the particular decision being modelled. In addition, choice modelling is regarded as the most suitable method for estimating consumers' willingness to pay for quality improvements in multiple dimensions. Related terms There are a number of terms which are considered to be synonyms with the term ch ...
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Expert Review Of Pharmacoeconomics & Outcomes Research
''Expert Review of Pharmacoeconomics & Outcomes Research'' is a bimonthly peer-reviewed medical journal covering all aspects of pharmacoeconomics. It was established in 2001 and is published by Informa. The editor-in-chief is A. Bottomley (European Organisation for Research and Treatment of Cancer). Abstracting and indexing The journal is abstracted and indexed in: According to the ''Journal Citation Reports'', the journal has a 2014 impact factor The impact factor (IF) or journal impact factor (JIF) of an academic journal is a scientometric index calculated by Clarivate that reflects the yearly mean number of citations of articles published in the last two years in a given journal, as i ... of 1.669. References External links * {{DEFAULTSORT:Expert Review of Pharmacoeconomics and Outcomes Research English-language journals Expert Review journals Bimonthly journals Publications established in 2001 Pharmacology journals ...
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Response Bias
Response bias is a general term for a wide range of tendencies for participants to respond inaccurately or falsely to questions. These biases are prevalent in research involving participant self-report, such as structured interviews or surveys. Response biases can have a large impact on the validity of questionnaires or surveys. Response bias can be induced or caused by numerous factors, all relating to the idea that human subjects do not respond passively to stimuli, but rather actively integrate multiple sources of information to generate a response in a given situation. Because of this, almost any aspect of an experimental condition may potentially bias a respondent. Examples include the phrasing of questions in surveys, the demeanor of the researcher, the way the experiment is conducted, or the desires of the participant to be a good experimental subject and to provide socially desirable responses may affect the response in some way. All of these "artifacts" of survey and self ...
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Hierarchical Bayes Model
Multilevel models (also known as hierarchical linear models, linear mixed-effect model, mixed models, nested data models, random coefficient, random-effects models, random parameter models, or split-plot designs) are statistical models of parameters that vary at more than one level. An example could be a model of student performance that contains measures for individual students as well as measures for classrooms within which the students are grouped. These models can be seen as generalizations of linear models (in particular, linear regression), although they can also extend to non-linear models. These models became much more popular after sufficient computing power and software became available. Multilevel models are particularly appropriate for research designs where data for participants are organized at more than one level (i.e., nested data). The units of analysis are usually individuals (at a lower level) who are nested within contextual/aggregate units (at a higher leve ...
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Neural Networks
A neural network is a network or circuit of biological neurons, or, in a modern sense, an artificial neural network, composed of artificial neurons or nodes. Thus, a neural network is either a biological neural network, made up of biological neurons, or an artificial neural network, used for solving artificial intelligence (AI) problems. The connections of the biological neuron are modeled in artificial neural networks as weights between nodes. A positive weight reflects an excitatory connection, while negative values mean inhibitory connections. All inputs are modified by a weight and summed. This activity is referred to as a linear combination. Finally, an activation function controls the amplitude of the output. For example, an acceptable range of output is usually between 0 and 1, or it could be −1 and 1. These artificial networks may be used for predictive modeling, adaptive control and applications where they can be trained via a dataset. Self-learning resulting from e ...
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Maximum Likelihood
In statistics, maximum likelihood estimation (MLE) is a method of estimation theory, estimating the Statistical parameter, parameters of an assumed probability distribution, given some observed data. This is achieved by Mathematical optimization, maximizing a likelihood function so that, under the assumed statistical model, the Realization (probability), observed data is most probable. The point estimate, point in the parameter space that maximizes the likelihood function is called the maximum likelihood estimate. The logic of maximum likelihood is both intuitive and flexible, and as such the method has become a dominant means of statistical inference. If the likelihood function is Differentiable function, differentiable, the derivative test for finding maxima can be applied. In some cases, the first-order conditions of the likelihood function can be solved analytically; for instance, the ordinary least squares estimator for a linear regression model maximizes the likelihood when ...
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Conditional Logit
In economics, discrete choice models, or qualitative choice models, describe, explain, and predict choices between two or more discrete alternatives, such as entering or not entering the labor market, or choosing between modes of transport. Such choices contrast with standard consumption models in which the quantity of each good consumed is assumed to be a continuous variable. In the continuous case, calculus methods (e.g. first-order conditions) can be used to determine the optimum amount chosen, and demand can be modeled empirically using regression analysis. On the other hand, discrete choice analysis examines situations in which the potential outcomes are discrete, such that the optimum is not characterized by standard first-order conditions. Thus, instead of examining "how much" as in problems with continuous choice variables, discrete choice analysis examines "which one". However, discrete choice analysis can also be used to examine the chosen quantity when only a few distinc ...
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Multinomial Logit Model
In statistics, multinomial logistic regression is a classification method that generalizes logistic regression to multiclass problems, i.e. with more than two possible discrete outcomes. That is, it is a model that is used to predict the probabilities of the different possible outcomes of a categorically distributed dependent variable, given a set of independent variables (which may be real-valued, binary-valued, categorical-valued, etc.). Multinomial logistic regression is known by a variety of other names, including polytomous LR, multiclass LR, softmax regression, multinomial logit (mlogit), the maximum entropy (MaxEnt) classifier, and the conditional maximum entropy model. Background Multinomial logistic regression is used when the dependent variable in question is nominal (equivalently ''categorical'', meaning that it falls into any one of a set of categories that cannot be ordered in any meaningful way) and for which there are more than two categories. Some examples ...
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Sawtooth Software
Sawtooth Software, Inc. is a computer software company based in Provo, Utah, United States. The company provides survey software tools, and specializes in conjoint analysis. According to the American Marketing Association, Sawtooth Software was ranked fourth in 2005 among software used in market research (after SPSS, Microsoft Excel, and SAS System). History In the late 1960s, Rich Johnson, who was then an employee of Market Facts, Inc., developed a technique they called "Tradeoff Analysis". It consisted of questioning respondents about various concepts composed of multiple attributes and comparing the responses to the different concepts. In 1971, Paul Green published an article "Conjoint Measurement for Quantifying Judgmental Data". When Johnson became aware of Green's research, he identified his technique as a variety of conjoint analysis. In the mid 70's, Johnson co-founded the John Morton Company in part to apply computer technology to Tradeoff Analysis. Johnson purc ...
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Punta Del Este
Punta del Este () is a seaside city and peninsula on the Atlantic Coast in the Maldonado Department of southeastern Uruguay. Starting as a small town, Punta del Este later became internationally known as a resort for the Latin and North American jet set and tourists. The city has been referred to as "the Monaco of the South", "The Pearl of the Atlantic", "the Hamptons of South America","the Miami Beach of South America", or "the St. Tropez of South America". There is an extensivlist of famous peoplewho visited, resided or acquired vacation properties in Punta del Este and its surroundings. Among many other historic events, Punta del Este hosted the Whitbread Around the World yacht races from 1985 to 1994 and participated in the race with a yacht under the name 'Uruguay Natural'. Punta del Este also hosted the 1967 American Summit attended by U.S. President Lyndon Johnson, and the start of the Uruguay Round of international trade negotiations in 1986 that ultimately led to the ...
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European Society For Opinion And Marketing Research
ESOMAR is a membership organization for market, social, and opinion researchers that was founded in 1947. The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation. ESOMAR has published an ethics and guidance code for its members since 1948, with a joint code being published with the International Chamber of Commerce (ICC) since 1977. History ESOMAR was founded in 1947. In 1948 the first version of code of practice for members was published. In 1976 ESOMAR and the ICC determined a single code of practice would be preferable and the first joint code of practice was published in 1977, with revisions in 1986, 1994 and 2007. From the revision in 2016 the title and content was changed to include data analytics. Activities ESOMAR produces information about market research. ESOMAR produces the ''Research World'' magazine bi-monthly, with publisher Wiley Online Libra ...
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Balanced Incomplete Block Design
In combinatorial mathematics, a block design is an incidence structure consisting of a set together with a family of subsets known as ''blocks'', chosen such that frequency of the elements satisfies certain conditions making the collection of blocks exhibit symmetry (balance). They have applications in many areas, including experimental design, finite geometry, physical chemistry, software testing, cryptography, and algebraic geometry. Without further specifications the term ''block design'' usually refers to a balanced incomplete block design (BIBD), specifically (and also synonymously) a 2-design, which has been the most intensely studied type historically due to its application in the design of experiments. Its generalization is known as a t-design. Overview A design is said to be ''balanced'' (up to ''t'') if all ''t''-subsets of the original set occur in equally many (i.e., ''λ'') blocks. When ''t'' is unspecified, it can usually be assumed to be 2, which means that ea ...
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