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Bennett Kuhn Varner
DRUM Agency was an independently owned marketing agency with operations in Atlanta, New York City and Chicago. It shut down without notice on April 15, 2020. It was the result of the merger of BKV (Bennett Kuhn Varner), unified.agency, Hiccup and Umarketing firms. The oldest agency, BKV, originally specialized in direct response marketing, then later expanded into traditional media, followed by digital media. Clients included both for-profit businesses and nonprofit organizations. History BKV BKV was founded as Bennet Kuhn Varner in 1981 with Six Flags Theme Parks as one of the first clients. In 1996, BKV created and produced a two-minute DRTV commercial for Dirt Devil to introduce the Broom Vac three months before a retail launch. This direct response television campaign sold a total of 100,000 units during the period. The ad was launched after the Christmas season and helped lead into the Mother's Day gift-buying season. Early and mid-March 2001, BKV launched a series ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Atlanta
Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 living within the city limits, it is the eighth most populous city in the Southeast and 38th most populous city in the United States according to the 2020 U.S. census. It is the core of the much larger Atlanta metropolitan area, which is home to more than 6.1 million people, making it the eighth-largest metropolitan area in the United States. Situated among the foothills of the Appalachian Mountains at an elevation of just over above sea level, it features unique topography that includes rolling hills, lush greenery, and the most dense urban tree coverage of any major city in the United States. Atlanta was originally founded as the terminus of a major state-sponsored railroad, but it soon became the convergence point among several rai ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nonprofit
A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in contrast with an entity that operates as a business aiming to generate a profit for its owners. A nonprofit is subject to the non-distribution constraint: any revenues that exceed expenses must be committed to the organization's purpose, not taken by private parties. An array of organizations are nonprofit, including some political organizations, schools, business associations, churches, social clubs, and consumer cooperatives. Nonprofit entities may seek approval from governments to be tax-exempt, and some may also qualify to receive tax-deductible contributions, but an entity may incorporate as a nonprofit entity without securing tax-exempt status. Key aspects of nonprofits are accountability, trustworthiness, honesty, and openness to eve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Overland Park, Kansas
Overland Park ( ) is the second-most populous city in the U.S. state of Kansas. Located in Johnson County, Kansas, it is one of four principal cities in the Kansas City metropolitan area and the most populous suburb of Kansas City, Missouri. As of the 2020 census, the population of the city was 197,238. History In 1905, William B. Strang Jr. arrived and began to plot subdivisions along an old military roadway, which later became the city's principal thoroughfare. He developed large portions of what would later become downtown Overland Park. On May 20, 1960, Overland Park was officially incorporated as a "city of first class", with a population of 28,085. Less than thirty years later, the population had nearly quadrupled to 111,790 in 1990, increasing to 173,250 as of the 2010 census. Overland Park officially became the second largest city in the state, following Wichita, Kansas, after passing Kansas City, Kansas in the early 2000s. Population growth in the city can mainly be a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Response Television
Direct response television (DRTV) is any television advertising that asks consumers to respond directly to the company — usually either by calling a toll-free telephone number, sending an SMS message, or by visiting a web site. This is a form of direct response marketing. There are two types of direct response television, short form, and long form. Short form is any DRTV commercial that is two minutes or less in length. Long form direct response is any television commercial longer than two minutes. This was the accepted term for an infomercial from 1984 until "infomercial" came into vogue in 1988. The most common time period available for purchase as "long form" infomercial media is 28 minutes, 30 seconds in length. Long form is used for products that need to educate the consumer to create awareness and typically have a higher price. A relatively small amount or media time may be purchased in lengths less than 30 minutes but more than 2 minutes. Five minutes is the most commonly a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid traffic (known as "natural" or "Organic search, organic" results) rather than direct traffic or Online advertising, paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic databases and search engines, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or Keyword research, keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the sear ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Equifax
Equifax Inc. is an American multinational consumer credit reporting agency headquartered in Atlanta, Georgia and is one of the three largest consumer credit reporting agencies, along with Experian and TransUnion (together known as the "Big Three"). Equifax collects and aggregates information on over 800 million individual consumers and more than 88 million businesses worldwide. In addition to credit and demographic data and services to business, Equifax sells credit monitoring and fraud prevention services directly to consumers. Equifax operates or has investments in 24 countries in the Americas, Europe, and Asia Pacific. With over 14,000 employees worldwide, Equifax has nearly US$5 billion in annual revenue and is traded on the New York Stock Exchange (NYSE) under the symbol EFX. History Equifax was founded by Cator and Guy Woolford in Atlanta, Georgia, as Retail Credit Company in 1899. By 1920, the company had offices throughout the United States and Canada. By the 1960s, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Red Cross
The American Red Cross (ARC), also known as the American National Red Cross, is a non-profit humanitarian organization that provides emergency assistance, disaster relief, and disaster preparedness education in the United States. It is the designated US affiliate of the International Federation of Red Cross and Red Crescent Societies and the United States movement to the International Red Cross and Red Crescent Movement. The organization offers services and development programs. History and organization Founders Clara Barton established the American Red Cross in Dansville, New York on May 21, 1881, and was the organization's first president. She organized a meeting on May 12 of that year at the house of Senator Omar D. Conger ( R, MI). Fifteen people were present at the meeting, including Barton, Conger and Representative William Lawrence ( R, OH) (who became the first vice president). The first local chapter was established in 1881 at the English Evangelical ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hurricane Katrina
Hurricane Katrina was a destructive Category 5 Atlantic hurricane that caused over 1,800 fatalities and $125 billion in damage in late August 2005, especially in the city of New Orleans and the surrounding areas. It was at the time the costliest tropical cyclone on record and is now tied with 2017's Hurricane Harvey. The storm was the twelfth tropical cyclone, the fifth hurricane, and the third major hurricane of the 2005 Atlantic hurricane season, as well as the fourth-most intense Atlantic hurricane on record to make landfall in the contiguous United States. Katrina originated on August 23, 2005, as a tropical depression from the merger of a tropical wave and the remnants of Tropical Depression Ten. Early the following day, the depression intensified into a tropical storm as it headed generally westward toward Florida, strengthening into a hurricane two hours before making landfall at Hallandale Beach on August 25. After briefly weakening to tropical storm strength o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Buckhead, Atlanta
Buckhead is the wikt:uptown, uptown commercial and residential district of the city of Atlanta, Georgia (U.S. state), Georgia, comprising approximately the northernmost fifth of the city. Buckhead is the third largest business district within the Atlanta city limits, behind Downtown Atlanta, Downtown and Midtown Atlanta, Midtown, a major commercial and financial center of the Southern United States, Southeast. Buckhead is anchored by a core of High-rise building, high-rise office buildings, hotels, shopping centers, restaurants and condominiums centered around the intersection of Peachtree Street, Peachtree Road and Georgia State Route 237, Piedmont Road near Georgia State Route 400, the Buckhead station, Buckhead MARTA station, and Lenox Square. History In 1838, Henry Irby purchased 202 1/2 acres surrounding the present intersection of Peachtree, Roswell, and West Paces Ferry roads from Daniel Johnson for $650. Irby subsequently established a general store and tavern at the nort ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including ''Autoweek'', ''Crain's New York Business'', ''Crain's Chicago Business'', ''Crain's Detroit Business'', and ''Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Diabetes Mellitus
Diabetes, also known as diabetes mellitus, is a group of metabolic disorders characterized by a high blood sugar level ( hyperglycemia) over a prolonged period of time. Symptoms often include frequent urination, increased thirst and increased appetite. If left untreated, diabetes can cause many health complications. Acute complications can include diabetic ketoacidosis, hyperosmolar hyperglycemic state, or death. Serious long-term complications include cardiovascular disease, stroke, chronic kidney disease, foot ulcers, damage to the nerves, damage to the eyes, and cognitive impairment. Diabetes is due to either the pancreas not producing enough insulin, or the cells of the body not responding properly to the insulin produced. Insulin is a hormone which is responsible for helping glucose from food get into cells to be used for energy. There are three main types of diabetes mellitus: * Type 1 diabetes results from failure of the pancreas to produce enough insulin due to lo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dirt Devil
Dirt Devil is a brand name of household vacuum cleaners and floor care. There were many different appliances, mostly basketball based, produced, as well as a variety of other floor care products including handheld vacuum cleaners and carpet shampooing machines. There is also a division of Dirt Devil dedicated to central vacuums for homes and recreational vehicles. Company history The company was founded in 1905 in Cleveland, Ohio by Philip Geier as P. A. Geier Co., later to be renamed Royal Appliance Manufacturing Co. Originally the company made vacuum cleaners with metal cases. In 1984 Royal introduced the Dirt Devil Hand Vac, to compete as a lower-cost, mass-market alternative to the existing Royal Prince line of all-metal hand vacs. The line eventually evolved to include more models, including upright vacuum cleaners, most bearing distinctive red plastic cases. Originally the products bore the name "Royal Dirt Devil," but as they grew in popularity and overtook Royal's ot ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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