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Bastion Collective
Bastion is a global marketing and advisory company headquartered in the Melbourne, Australia suburb of Cremorne, Victoria. It is reportedly the largest independent marketing and communications group in Australia, and was founded in 2009 by former professional Australian rules footballer Fergus Watts. Watts serves as the company's executive chairman. History Bastion was founded in 2009 as Bastion Group by 23 year old Fergus Watts, who briefly played for the Adelaide Football Club and the St Kilda Football Club in the Australian Football League (AFL). After his football career ended due to an injury, he started working in an advertising agency, and then decided to form his own company. In October 2015, the company changed its name to Bastion Collective. In January 2016, the company acquired Melbourne and Sydney-based research agency Latitude Insights, renaming it Bastion Latitude. In March 2017, the company received media coverage for its policy of unlimited leave for its staff ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fergus Watts
Fergus Watts (born 21 September 1985) is a former professional Australian rules footballer who played for the Adelaide Football Club and the St Kilda Football Club in the Australian Football League (AFL). Watts was a forward line player. He later went on to form Bastion Collective, reportedly the largest independent marketing agency in Australia. Watts serves as the company's executive chairman. Playing career Originally from England, Watts was educated at Wesley College, Melbourne and was a 1st round draft selection (14th overall) for the Adelaide Crows at the 2003 AFL Draft. Watts made his senior AFL debut for Adelaide in Round 17 2004, against the Western Bulldogs at AAMI Stadium. Watts played five games in 2004, kicking two goals, and a good future for Watts seemed assured. However, Watts was unable to break into Adelaide's side throughout the 2005 AFL season, instead playing with the Crows's South Australian National Football League (SANFL) affiliate Woodville-West Torre ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cremorne, Victoria
Cremorne is an inner-city suburb in Melbourne, Victoria, Australia, south-east of Melbourne's Central Business District, located within the City of Yarra local government area. Cremorne recorded a population of 2,158 at the 2021 census. It is bounded by the Yarra River, Punt Road, Swan and Church Streets, and divided down the middle by the railway to South Yarra. Covering only about a square kilometre, until 1999 Cremorne existed only as a locality in the larger suburb of Richmond. Cremorne's charm is in its rather chaotic mix of uses and the unique character resulting from being 'walled in' by main roads and railways on all sides. There are industrial icons such as Bryant and May and Rosella factories, and the Nylex Clock, side by side with Victorian cottages, modern townhouses, offices and light industries. Cremorne takes its name from the Cremorne Gardens, an amusement park which occupied a riverfront location in the western half of Cremorne for a period in the mid 19t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Waterloo, New South Wales
Waterloo is an inner-city suburb of Sydney, New South Wales, Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma .... Waterloo is located 3 kilometres (1.9 mi) south of the Sydney central business district and is part of the Local government in Australia, local government area of the City of Sydney. Waterloo is surrounded by the suburbs of Redfern, New South Wales, Redfern and Darlington, New South Wales, Darlington to the north, Eveleigh, New South Wales, Eveleigh and Alexandria, New South Wales, Alexandria to the west, Rosebery, New South Wales, Rosebery to the south, and Moore Park, New South Wales, Moore Park, Zetland, New South Wales, Zetland, and Kensington, New South Wales, Kensington to the east. History Waterloo took its name from the Battle of Waterloo in 1815 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Australian Rules Football
Australian football, also called Australian rules football or Aussie rules, or more simply football or footy, is a contact sport played between two teams of 18 players on an oval field, often a modified cricket ground. Points are scored by kicking the oval ball between the central goal posts (worth six points), or between a central and outer post (worth one point, otherwise known as a "behind"). During general play, players may position themselves anywhere on the field and use any part of their bodies to move the ball. The primary methods are kicking, handballing and running with the ball. There are rules on how the ball can be handled; for example, players running with the ball must intermittently bounce or touch it on the ground. Throwing the ball is not allowed, and players must not get caught holding the ball. A distinctive feature of the game is the mark, where players anywhere on the field who catch the ball from a kick (with specific conditions) are awarded unimped ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adelaide Football Club
The Adelaide Crows (officially the Adelaide Football Club) are a professional Australian rules football team based in Adelaide, South Australia. Founded in 1990. The Crows has fielded a men's team in the Australian Football League (AFL) since 1991, and a women's team in the AFL Women's (AFLW) competition since 2017. The club's offices and training facilities are located in the western Adelaide suburb of West Lakes, at the site of the club's former home ground Football Park. Since 2014 Adelaide have played home matches at the Adelaide Oval, a 53,500-seat stadium located a few hundred metres north of the Adelaide CBD. The Crows were formed in 1990 as the de facto state team representing South Australia in the AFL. They were originally owned by the South Australian National Football League (SANFL), though they gained administrative independence in 2014. They played their first season in 1991 and finished in 9th place, the highest ranking of any expansion club in the AFL in a de ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
St Kilda Football Club
The St Kilda Football Club, nicknamed the Saints, is a professional Australian rules football club based in Melbourne, Victoria, Australia, Victoria. The club plays in the Australian Football League (AFL), the sport's premier league. The club's name originates from its original home base in the bayside Melbourne suburb of St Kilda, Victoria, St Kilda in which the club was established in 1873. The club also has strong links to the south-eastern suburb of Moorabbin, Victoria, Moorabbin, due to it being the long-standing location of their training ground. St Kilda were one of five foundation teams of the Victorian Football Association (VFA), now known as the Victorian Football League (VFL), and later became one of eight foundation teams of the Victorian Football League (1897–1989), original Victorian Football League in 1897, now known as the AFL. Additionally, St Kilda are in an alignment with the Sandringham Football Club in the modern VFL. St Kilda have won a single List of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Australian Football League
The Australian Football League (AFL) is the only fully professional competition of Australian rules football. Through the AFL Commission, the AFL also serves as the sport's governing body and is responsible for controlling the laws of the game. Originally known as the Victorian Football League (VFL), it was founded in 1896 as a breakaway competition from the Victorian Football Association (VFA), with its inaugural season commencing the following year. The VFL, aiming to become a national competition, began expanding beyond Victoria to other Australian states in the 1980s, and changed its name to the AFL in 1990. The league currently consists of 18 teams spread over five of Australia's six states (Tasmania being the exception). Matches have been played in all states, plus the Australian Capital Territory and the Northern Territory, as well as in New Zealand and China to expand the league's audience. The AFL season currently consists of a 23-round regular (or "home-and-away") s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Irvine, California
Irvine () is a Planned community, master-planned city in South Orange County, California, United States, in the Los Angeles metropolitan area. The Irvine Company started developing the area in the 1960s and the city was formally incorporated on December 28, 1971. The city had a population of 307,670 at the 2020 United States Census, 2020 census. A number of corporations, particularly in the technology and semiconductor sectors, have their national or international headquarters in Irvine. Irvine is also home to several higher education institutions including the University of California, Irvine (UCI), Concordia University Irvine, Concordia University, Irvine Valley College, the Orange County Center of the University of Southern California (USC), and campuses of California State University Fullerton (CSUF), University of La Verne, and Pepperdine University. History The Gabrieleño indigenous group inhabited Irvine about 2,000 years ago. Gaspar de Portolà, a Spanish explorer, cam ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Highland Park, California
Highland Park is a neighborhood in Los Angeles, California, located in the city's Northeast region. It was one of the first subdivisions of Los Angeles and is inhabited by a variety of ethnic and socioeconomic groups. History The area was settled thousands of years ago by Paleo-Indians, and would later be settled by the Kizh. After the founding of Los Angeles in 1781, the Corporal of the Guard at the Mission San Gabriel Arcángel, Jose Maria Verdugo, was granted the 36,403 acre Rancho San Rafael which included present day Highland Park. Drought in the mid-19th century resulted in economic hardship for the Verdugo family, which eventually compelled them to auction off Rancho San Rafael in 1869 for $3,500 over an unpaid loan. The San Rafael tract was purchased by Andrew Glassell and Albert J. Chapman, who leased it out to sheep herders. In 1885, during the 1880s land boom, it was sold to George Morgan and Albert Judson, who combined it with other parcels they had purchased from ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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