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Barrelhead Root Beer
Barrelhead Root Beer is a brand of root beer that used to be manufactured by Dr Pepper Snapple Group, but was re-launched in September 2016 as a new product by Barrelhead Ventures LLC, a Pennsylvania-based company. It was originally marketed as "draft style" root beer. One of their marketing points was the flavor, which was said to be strong enough to stand up to a mug full of ice without becoming watered down. The "jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually ..." on their radio commercials was, ''"For old fashioned flavor, take our advice, drink Barrelhead root beer, and don't spare the ice, 'cause it's real draft style root beer, with real draft style foam, 'cause Barrelhead has, Barrelhead has, brought homestyle root beer home!"'' In September 2016, at the Atlantic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Root Beer
Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree '' Sassafras albidum'' or the vine of '' Smilax ornata'' (known as sarsaparilla, also used to make a soft drink, sarsaparilla) as the primary flavor. Root beer is typically but not exclusively non-alcoholic, caffeine-free, sweet, and carbonated. Like cola, it usually has a thick and foamy head. A well-known use is to add vanilla ice cream to make a root beer float. Since safrole, a key component of sassafras, was banned by the U.S. Food and Drug Administration in 1960 due to its carcinogenicity, most commercial root beers have been flavored using artificial sassafras flavoring, but a few (e.g. Hansen's) use a safrole-free sassafras extract. Major root beer producers include PepsiCo, Coca-Cola Company, Dad's, Keurig Dr. Pepper, and A&W. History Root beer has been sold in confectionery stores since the 1840s, and written recipes for root beer have been documented ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dr Pepper Snapple Group
Dr Pepper Snapple Group (also called Dr. Pepper/7up Inc.) was an American multinational soft drink company based in Plano, Texas, and as of July 2018 it is a business unit of the publicly traded conglomerate Keurig Dr Pepper. Formerly Cadbury Schweppes Americas Beverages, part of Cadbury Schweppes, on May 5, 2008 it was spun off from Cadbury Schweppes as Dr Pepper Snapple Group, with trading in its shares starting on May 7, 2008 on the NYSE as "DPS". The remainder of Cadbury Schweppes become Cadbury, a confectionery group, on May 5, 2008. On July 9, 2018, Keurig Green Mountain acquired Dr Pepper Snapple Group, and became Keurig Dr Pepper; the following day the merged company began trading anew on the NYSE as "KDP". History Beverage America and Select Beverages bottlers were purchased from the Carlyle Group in February 1998. Snapple, Mistic and Stewart's (formerly Cable Car Beverage) were sold by Triarc Companies, Inc. to Cadbury Schweppes in 2000 for $1.45 billion. That ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Serv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jingle
A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television commercials; they can also be used in non-advertising contexts to establish or maintain a brand image. Many jingles are also created using snippets of popular songs, in which lyrics are modified to appropriately advertise the product or service. History The Wheaties advertisement, with its lyrical hooks, was seen by its owners as extremely successful. According to one account, General Mills had seriously planned to end production of Wheaties in 1929 on the basis of poor sales. Soon after the song "Have you tried Wheaties?" aired in Minnesota, however, sales spiked there. Of the 53,000 cases of Wheaties breakfast cereal sold, 40,000 wer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
