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BYU Adlab
BYU AdLab is an American advertising agency housed within the College of Fine Arts and Communications at Brigham Young University (BYU) in Provo, Utah. Founded by Jeff Sheets and Doug McKinlay, it is one of only a few university-sponsored advertising agencies in the world. History Founded in 2003, the BYU AdLab first gained prominence with a campaign for the Office of the National Drug Control Policy portraying pictures of teenagers who made the choice themselves to say no to drugs. Jeff Sheets then realized that students didn't need fake assignments, but that work in the real world would be even more effective. The AdLab receives no funding from BYU, but generates all money from client projects. BYU AdLab now produces advertising campaigns for numerous national clients. BYU Adlab students have gone on to work for Wieden+Kennedy, Crispin Porter + Bogusky, Goodby, Silverstein & Partners and McCann Erickson. Awards The BYU AdLab has collected numerous awards and press mentions sin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Private Company
A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is offered, owned, traded, exchanged privately, or Over-the-counter (finance), over-the-counter. In the case of a closed corporation, there are a relatively small number of shareholders or company members. Related terms are closely-held corporation, unquoted company, and unlisted company. Though less visible than their public company, publicly traded counterparts, private companies have major importance in the world's economy. In 2008, the 441 list of largest private non-governmental companies by revenue, largest private companies in the United States accounted for ($1.8 trillion) in revenues and employed 6.2 million people, according to ''Forbes''. In 2005, using a substantially smaller pool size (22.7%) for comparison, the 339 companies on ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Crispin Porter + Bogusky
Crispin Porter + Bogusky (also known as CP+B), a member of publicly traded MDC Partners, is an American advertising agency that employed around 700 people. It was founded in 1988 by Sam Crispin. Crispin then became partners with Chuck Porter and Alex Bogusky. As of 2016, Porter is the only member still working for CP+B. The agency was founded in Miami, FL where it had its headquarters until the relocation to Boulder, CO and subsequently Denver in 2021. Additional offices are in Coconut Grove, Florida; Los Angeles, California; London, England; São Paulo, Brazil; Gothenburg, Sweden; Stockholm, Sweden; Copenhagen, Denmark; Hong Kong, China; and Beijing, China. CP+B Europe opened its doors in June, 2009 after acquiring Swedish agency Daddy, based in Gothenburg, Sweden. Mark Simmons was Managing Director of its Los Angeles office from 2002 to 2004. In July, 2010, CP+B Canada opened after acquiring the Toronto-based agency Zig. CP+B experienced rapid growth in the late 1990s an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Media Companies Established In 2003
Mass is an intrinsic property of a body. It was traditionally believed to be related to the quantity of matter in a physical body, until the discovery of the atom and particle physics. It was found that different atoms and different elementary particles, theoretically with the same amount of matter, have nonetheless different masses. Mass in modern physics has multiple definitions which are conceptually distinct, but physically equivalent. Mass can be experimentally defined as a measure of the body's inertia, meaning the resistance to acceleration (change of velocity) when a net force is applied. The object's mass also determines the strength of its gravitational attraction to other bodies. The SI base unit of mass is the kilogram (kg). In physics, mass is not the same as weight, even though mass is often determined by measuring the object's weight using a spring scale, rather than balance scale comparing it directly with known masses. An object on the Moon would weigh less t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2003 Establishments In Utah
3 (three) is a number, numeral and digit. It is the natural number following 2 and preceding 4, and is the smallest odd prime number and the only prime preceding a square number. It has religious or cultural significance in many societies. Evolution of the Arabic digit The use of three lines to denote the number 3 occurred in many writing systems, including some (like Roman and Chinese numerals) that are still in use. That was also the original representation of 3 in the Brahmic (Indian) numerical notation, its earliest forms aligned vertically. However, during the Gupta Empire the sign was modified by the addition of a curve on each line. The Nāgarī script rotated the lines clockwise, so they appeared horizontally, and ended each line with a short downward stroke on the right. In cursive script, the three strokes were eventually connected to form a glyph resembling a with an additional stroke at the bottom: ३. The Indian digits spread to the Caliphate in the 9th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agencies Of The United States
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Advertising Federation
The American Advertising Federation (AAF), headquartered in Washington, D.C., is the oldest national advertising trade association in the United States. The AAF also has 15 district operations, each located in and representing a different region of the nation. The AAF's members are nearly 100 corporate members which are advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals, located across the country; and more than 200 AAF college chapters, with over 6,500 student members. The AAF operates programs and initiatives including the Advertising Hall of Fame, the ADDY Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students in Chicago and Washington. ADDY American Advertising Awards Formerly called the ''ADDY awards'', the American Advertising Awards, are one of the US advertising industry's largest competi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
McCann Erickson
McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber Shandwick. McCann Worldgroup, along with agency networks MullenLowe and FCB, make up The Interpublic Group of Companies (IPG), one of the four large holding companies in the advertising industry. Ad campaigns In 1964, the "Put a Tiger in Your Tank" campaign was developed by McCann Erickson for Esso. Sales soared and the advertising became the talk of the land; ''Time'' magazine declared 1964 to be "The Year of the Tiger" along Madison Avenue. McCann Erickson created Coca-Cola's "It's The Real Thing" slogan and ad campaign, including the 1971 "Hilltop" ad, which featured the " I'd Lik ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Goodby, Silverstein & Partners
Goodby, Silverstein & Partners (also known as GSP) is an advertising agency based in San Francisco. History The agency was founded on April 15, 1983 as Goodby, Berlin & Silverstein by Jeff Goodby, Andy Berlin and Rich Silverstein. Andy Berlin left in 1992 and the agency was renamed. Goodby, Silverstein & Partners is now part of the Omnicom Group, Inc., an advertising holding company. The agency is based in San Francisco, CA. In 2015, after 32 years, Rich Silverstein and Jeff Goodby announced they were passing on the reigns of the creative department to Margaret Johnson, Executive Creative Director and Eric Kallman, Executive Creative Director. Margaret and Eric were also named to Adweek's Creative 100 list in 2015. Derek Robson has been the President and Managing Partner since 2005. The firm supported the California Milk Processors Board and GSP initiated the Got Milk? campaign in 1993. For Elizabeth Arden, GSP created Britney's fantasy reality to promote her Curious fragrance. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wieden+Kennedy
Wieden+Kennedy (W+K; earlier styled ''Wieden & Kennedy'') is an American independent global advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world. History Dan Wieden met David Kennedy in 1980, at the William Cain advertising agency while working on the Nike account. They took Nike with them as a client after founding Wieden & Kennedy (later changed to Wieden+Kennedy) on April 1, 1982, and remain the agency of record. The agency's first advertisements were three television commercials for Nike that were aired during the New York City Marathon in October 1982. Over the years, the agency has added offices in New York City, London, Amsterdam, Shanghai, Tokyo, Delhi and in late 2010, São Paulo. W+K's turbulent relationship with former client Subaru is the basis of Randall Rothenberg's 1995 book ''Where the Suckers Moon: The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Provo, UT
Provo ( ) is the List of cities and towns in Utah, fourth-largest city in Utah, United States. It is south of Salt Lake City along the Wasatch Front. Provo is the largest city and county seat of Utah County, Utah, Utah County and is home to Brigham Young University (BYU). Provo lies between the cities of Orem, Utah, Orem to the north and Springville, Utah, Springville to the south. With a population at the 2020 United States Census, 2020 census of 115,162. Provo is the principal city in the Provo-Orem metropolitan area, which had a population of 526,810 at the 2010 census. It is Utah's second-largest metropolitan area after Salt Lake City metropolitan area, Salt Lake City. Provo is the home to Brigham Young University, a private higher education institution operated by the Church of Jesus Christ of Latter-day Saints (LDS Church). Provo also has the LDS Church's largest Missionary Training Center (MTC). The city is a focus area for technology development in Utah, with several bi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
BYU Magazine
''BYU Magazine'' is the alumni magazine of Brigham Young University (BYU) in Provo, Utah, United States. It is published quarterly and is edited by Peter B. Gardner. History The first alumni publication for BYU was the ''Alumni Announcer'', which began publication in 1923. It was quickly replaced by another short-lived work in 1925, the ''Y Alumnus'', which only survived until 1927. Nearly two decades later, in 1945, a new publication surfaced and was named the ''Brigham Young Alumnus''. The new magazine achieved a circulation of 13,000 within its first year and, unlike is predecessors, continued being produced for many years. By 1968 the ''Brigham Young Alumnus'' was replaced by a tabloid newspaper named ''BYU Today''. Following the tradition established by its immediate predecessor, ''BYU Today'' continued publication for well over two decades before becoming the ''Brigham Young Magazine'' in 1993. Immediately subsequent this name change, distribution of the magazine excee ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brigham Young University
Brigham Young University (BYU, sometimes referred to colloquially as The Y) is a private research university in Provo, Utah. It was founded in 1875 by religious leader Brigham Young and is sponsored by the Church of Jesus Christ of Latter-day Saints (LDS Church). BYU offers a variety of academic programs including those in the liberal arts, engineering, agriculture, management, physical and mathematical sciences, nursing, and law. It has 186 undergraduate majors, 64 master's programs, and 26 doctoral programs. It is broadly organized into 11 colleges or schools at its main Provo campus, with some colleges and divisions defining their own admission standards. The university also administers two satellite campuses, one in Jerusalem and one in Salt Lake City, while its parent organization the Church Educational System (CES) sponsors sister schools in Hawaii and Idaho. The university is accredited by the Northwest Commission on Colleges and Universities. Almost all BYU students ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
