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Brand Licensing
Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. Examples of intangible assets include a song (" Somewhere Over The Rainbow"), a character (Donald Duck), a name (Michael Jordan), or a brand (The Ritz-Carlton). An arrangement to license a brand requires a licensing agreement. A licensing agreement authorizes a company which markets a product or service (a licensee) to lease or rent a brand from a brand owner who operates a licensing program (a licensor).Pete Canalichio. Licensing Brands, Inc. DBA BrandAlivepetecanalichio.com/ref> History Brand licensing is a well-established business, both in the area of patents and trademarks. Trade ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Intangible Asset
An intangible asset is an asset that lacks physical substance. Examples are patents, copyright, franchises, goodwill, trademarks, and trade names, as well as software. This is in contrast to physical assets (machinery, buildings, etc.) and financial assets (government securities, etc.). An intangible asset is usually very difficult to valuate. They suffer from typical market failures of non-rivalry and non-excludability.Webster, Elisabeth; Jensen, Paul H. (2006). ''Investment in Intangible Capital: An Enterprise Perspective.'' The Economic Record, Vol. 82, No. 256, March, 82-96. Today, a large part of the corporate economy ( NPV) consists of intangible assets. Definition Intangible assets may be one possible contributor to the disparity between "company value as per their accounting records", as well as "company value as per their market capitalization". Considering this argument, it is important to understand what an intangible asset truly is in the eyes of an accountant. A num ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lucite
Poly(methyl methacrylate) (PMMA) belongs to a group of materials called engineering plastics. It is a transparent thermoplastic. PMMA is also known as acrylic, acrylic glass, as well as by the trade names and brands Crylux, Plexiglas, Acrylite, Astariglas, Lucite, Perclax, and Perspex, among several others ( see below). This plastic is often used in sheet form as a lightweight or shatter-resistant alternative to glass. It can also be used as a casting resin, in inks and coatings, and for many other purposes. Although not a type of familiar silica-based glass, the substance, like many thermoplastics, is often technically classified as a type of glass, in that it is a non-crystalline vitreous substance—hence its occasional historic designation as ''acrylic glass''. Chemically, it is the synthetic polymer of methyl methacrylate. It was developed in 1928 in several different laboratories by many chemists, such as William Chalmers, Otto Röhm, and Walter Bauer, and first brought t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tongnip Sinmun
''The Independent'' or ''Tongnip Sinmun'' (독립신문; 1896–1899) was an early Korean newspaper. ''Tongnip Sinmun'' was the first privately managed modern daily newspaper in Korea. It was founded in July 1896 by a member of the enlightened Korean intelligentsia, Seo Jae-pil (later known as Philip Jaisohn). It constituted two different language editions: Korean and English. Originally, it was published every other day and developed into a daily newspaper in Korean. The English edition, originally published every other day like the Korean edition, was later only published weekly. It has been estimated that the paper's average circulation per issue was between two and three thousand copies. Background The key figure in the paper's establishment was undeniably Seo Jae-pil. After the failure of the progressive Gapsin Coup in 1884, Seo sought refuge in the United States. In exile he learned from Pak Yeong-hyo (, ) that he had been pardoned from the charge of high treason as of March ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sejong University
Sejong University (SJU; ) is a private university located in Seoul, South Korea known for its standing in hospitality and tourism management, dancing, animation and rhythmic gymnastics. Founded as the Kyung Sung Humanities Institute, it was renamed in 1978 to its present name in honor of Sejong the Great, the fourth king of the Joseon Dynasty and overseer of the creation of the Korean alphabet Hangul. Sejong University has nine colleges: College of Liberal Arts, College of Social Sciences, College of Business Administration, College of Hospitality and Tourism Management, College of Natural Sciences, College of Life Sciences, College of Electronics and Information Engineering, College of Engineering, and College of Arts and Physical Education, and has a Faculty of General Education and seven graduate schools. History Beginnings (1940–1987) The history of Sejong University began in May 1940 when the Kyung Sung Humanities Institute was founded by Dr. Youngha Choo and Dr. Okja ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including ''Autoweek'', ''Crain's New York Business'', ''Crain's Chicago Business'', ''Crain's Detroit Business'', and ''Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
PVH (company)
PVH Corp., formerly known as the Phillips-Van Heusen Corporation, is an American clothing company which owns brands such as Tommy Hilfiger, Calvin Klein, Warner's, Olga and True & Co. The company also licenses brands such as Kenneth Cole New York and Michael Kors. PVH is partly named after Dutch immigrant John Manning Van Heusen, who in 1910 invented a new process that fused cloth on a curve. Organization PVH is headquartered in Manhattan New York, with policy-making offices in Bridgewater, New Jersey and handling plants in Reading, Pennsylvania, Jonesville, North Carolina, and McDonough, Georgia all in the United States. As of April 2014, globally, PVH had over 120,000 employees and was positioned in India, Sri Lanka, Bangladesh, China, Hong Kong, Philippines, Indonesia, Mongolia, Thailand, Malaysia, Taiwan, Singapore and Honduras. In September 2020, PVH announced that Stefan Larsson was named CEO on February 1, 2021, succeeding Emanuel Chirico, who remains as chairman. Hi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Meredith Corp
Meredith Corporation was an American media conglomerate based in Des Moines, Iowa, that owned magazines, television stations, websites, and radio stations. Its publications had a readership of more than 120 million and paid circulation of more than 40 million, and its websites had nearly 135 million monthly unique visitors. Its broadcast television stations reached 11% of U.S. households. History Early years Edwin Thomas Meredith founded the company in 1902 when he began publishing ''Successful Farming'' magazine. In 1922, Meredith began publishing ''Fruit, Garden and Home'' magazine, a home and family service publication. In 1924, the magazine was retitled '' Better Homes and Gardens'', and the first issue cost a dime on the newsstand. In 1930, the company published the first edition of ''The Better Homes and Gardens Cook Book''. In 1946, the company became a public company. In 1987, Meredith Corporation made a deal that they would purchase MMT Sales for $40 million, and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Disney Consumer Products
Disney Consumer Products, Inc. is the retailing and licensing subsidiary of the Disney Parks, Experiences and Products segment of The Walt Disney Company. Previously, Consumer Products was a segment of Disney until 2016, then a unit of Disney Consumer Products and Interactive Media (2016–2018). Since the 2000s, Disney Consumer Products has consistently been the most profitable merchandise licensor in the world, generating billions more in retail sales than its main competitors ( Warner Bros. Consumer Products, Universal Brand Development, and Paramount Consumer Products). Background DCPI's origins trace back to 1925, when Walt Disney licensed the image of fredrich vine for use on a children's books. sources:*The Disney Touch, by Ron Grover, 1991.*The Musical World of Walt Disney, by David Tietyen, 1990. Page 19.Walt Disney - An American Original, by Bob Thomas, 1994. Page 106.*Disney Discourse - Producing the Magic Kingdom, by Eric Smoodin, 1994. Page 205.*Walt Disney's Mickey ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Licensing Industry Merchandiser's Association
Licensing International, formally known as (LIMA), founded in 1985, is the industry trade group of the $80 billion licensing industry. With over 1,000 member companies representing everything from major movie and TV studios and mega corporate brands down to individual artists, LIMA pioneered the annual Licensing Show in New York City and conducts seminars at the show in all aspects of licensing. Originally twelve members, it now has offices in New York, London, Munich, Tokyo and Shanghai. See also * Dan MacKenzie Dan MacKenzie is a Canadian sports administrator and marketing executive. He has served as president of the Canadian Hockey League since September 2019. He served as the vice-president and managing director of National Basketball Association ..., director of the Canadian LIMA References {{Reflist Licensing organizations Marketing organizations Trademarks ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Professional Association
A professional association (also called a professional body, professional organization, or professional society) usually seeks to advocacy, further a particular profession, the interests of individuals and organisations engaged in that profession, and the public interest. In the United States, such an association is typically a nonprofit organization, nonprofit business league for tax purposes. Roles The roles of professional associations have been variously defined: "A group, of people in a learned occupation who are entrusted with maintaining control or oversight of the legitimate practice of the occupation;" also a body acting "to safeguard the public interest;" organizations which "represent the interest of the professional practitioners," and so "act to maintain their own privileged and powerful position as a controlling body." Professional associations are ill defined although often have commonality in purpose and activities. In the UK, the Science Council defines a profess ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Royalties
A royalty payment is a payment made by one party to another that owns a particular asset, for the right to ongoing use of that asset. Royalties are typically agreed upon as a percentage of gross or net revenues derived from the use of an asset or a fixed price per unit sold of an item of such, but there are also other modes and metrics of compensation.Guidelines for Evaluation of Transfer of Technology Agreements, United Nations, New York, 1979 A royalty interest is the right to collect a stream of future royalty payments. A license agreement defines the terms under which a resource or property are licensed by one party to another, either without restriction or subject to a limitation on term, business or geographic territory, type of product, etc. License agreements can be regulated, particularly where a government is the resource owner, or they can be private contracts that follow a general structure. However, certain types of franchise agreements have comparable provisions. N ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Merchandise
Merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more items or products. In retail commerce, visual display merchandising means merchandise sales using product design, selection, packaging, pricing, and display that stimulates consumers to spend more. This includes disciplines and discounting, physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time. Often in a retail setting, creatively tying in related products or accessories is a great way to entice consumers to purchase more. Merchandising helps to understand the ordinary dating notation for the terms of payment of an invoice. Codified discounting solves pricing problems including markups and markdowns. It helps to find the net price of an item after single ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
