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Brand Activism
Brand activism is one way business can play a role in processes of social, political, economic, or environmental change. Applying brand activism, businesses show concern not for profits but for the communities they serve, and their economic, social, and environmental problems, which allows businesses to establish value-based relationships with customers and prospects. Businesses express brand activism through the vision, values, goals, communication, and behavior of the businesses and its brands towards the communities they are part of. Unlike corporate social responsibility and environmental, social and corporate governance politics, which are marketing-driven and corporate-driven, brand activism is society-driven. In their book titled ''Brand Activism: From Purpose to Action'', Philip Kotler and Christian Sarkar define brand activism as follows: "Brand Activism consists of business efforts to promote, impede, or direct social, political, economic, and/or environmental reform or s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corporate Social Responsibility
Corporate social responsibility (CSR) is a form of international private business self-regulation which aims to contribute to societal goals of a philanthropic, activist, or charitable nature by engaging in or supporting volunteering or ethically oriented practices. While once it was possible to describe CSR as an internal organizational policy or a corporate ethic strategy, that time has passed as various national and international laws have been developed. Various organizations have used their authority to push it beyond individual or even industry-wide initiatives. In contrast, it has been considered a form of corporate self-regulation for some time, over the last decade or so it has moved considerably from voluntary decisions at the level of individual organizations to mandatory schemes at regional, national, and international levels. Moreover, scholars and firms are using the term "creating shared value", an extension of corporate social responsibility, to explain ways of d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Environmental, Social And Corporate Governance
ESG (environmental, social, and corporate governance) data reflect the negative externalities (costs to others) caused by an organization with respect to the environment, to society and to corporate governance. ESG data can be used by investors to assess the material risk the organization is taking and by the organization itself as metrics for strategic and managerial purposes. Investors may also use ESG data beyond assessing material risks to the organization in their evaluation of enterprise value, specifically by designing models based on assumptions that the identification, assessment and management of sustainability-related risks and opportunities in respect to all organizational stakeholders leads to higher long-term risk-adjusted return. Organizational stakeholders include but not limited to customers, suppliers, employees, leadership, and the environment. Since 2020, there has been accelerating interest in overlaying ESG data with the Sustainable Development Goals (SDG ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Philip Kotler
Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the definition of marketing mix. He is the author of over 80 books, including ''Marketing Management'', ''Principles of Marketing'', ''Kotler on Marketing'', ''Marketing Insights from A to Z'', ''Marketing 4.0'', ''Marketing Places'', ''Marketing of Nations'', ''Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty,'' and ''Winning at Innovation.'' Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response." Kotler helped create the field of social marketing that focuses on helping individ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Body Shop
The Body Shop International Limited, trading as The Body Shop, is a British cosmetics, skin care and perfume company. Founded in 1976 by Anita Roddick, the company currently has a range of 1,000 products sold in about 3,000 stores, divided between those owned by the company and franchised outlets in more than 65 countries. Originally trading from Brighton, the company is now based in London Bridge and Littlehampton, West Sussex, and is owned by Brazilian cosmetics company Natura as a subsidiary of the Natura & Co group. The company had been owned by the French cosmetics company L'Oréal between 2006 and 2017. In September 2017, L'Oréal sold the company to Natura for £880 million. History The original Body Shop, unaffiliated with Anita Roddick or The Body Shop International Limited, was opened in Berkeley, California in 1970 by Peggy Short and Jane Saunders. The shop featured dark green walls, locally made skin care products, and custom scenting with essential oils. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Black Lives Matter
Black Lives Matter (abbreviated BLM) is a decentralized political and social movement that seeks to highlight racism, discrimination, and racial inequality experienced by black people. Its primary concerns are incidents of police brutality and racially motivated violence against black people. It started following the killings of Trayvon Martin, Michael Brown, Eric Garner, Pamela Turner and Rekia Boyd, among others. The movement and its related organizations typically advocate for various policy changes considered to be related to black liberation. While there are specific organizations that label themselves simply as "Black Lives Matter," such as the Black Lives Matter Global Network, the overall movement is a decentralized network of people and organizations with no formal hierarchy. The slogan "Black Lives Matter" itself remains untrademarked by any group. Despite being characterized by some as a violent movement, the overwhelming majority of its public demonstrat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hashtag Activism
Hashtag activism refers to the use of Twitter's hashtags for Internet activism. The hashtag, has become one of the many ways that social media contributes to civic engagement and social movements. The use of the hashtag on social media provides users with an opportunity to share information and opinions about social issues in a way that others (followers) can interact and engage as part of a larger conversation with the potential to create change. The hashtag itself consists of a word or phrase that is connected to a social or political issue, and fosters a place where discourse can occur. Social media, provides an important platform for historically marginalized populations. Through the use of hashtags these groups are able to communicate, mobilize, and advocate for issues less visible to the mainstream. Supporters of the power of hashtag activism believe that it allows users to connect with individuals from all over the world and share information quickly. Critics, on the other ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Activism
''See also Brand activism'' Consumer activism is a process by which activists seek to influence the way in which goods or services are produced or delivered. Kozinets and Handelman define it as any social movement that uses society's drive for consumption to the detriment of business interests. Consumer activism includes both activism on behalf of consumers for consumer protection and activism by consumers themselves. Consumerism is made up of the behaviors, institutions, and ideologies created from the interaction between people and the materials and services they consume. Consumer activism has several aims: * Change the social structure of consumption * Protect the social welfare of stakeholders * Satisfy perceived slights to the ego * Seek justice for the consumer and environment in the relationships of consumerism History Historian Lawrence B. Glickman identifies the free produce movement of the late 1700s as the beginning of consumer activism in the United States. Like mem ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Economic Activism
Economic activism involves using economic power for change. Both conservative and liberal groups use economic activism to boycott or Auction, outbid companies and organizations that do not agree with their particular political, religious, or social values. Conversely, it also means purchasing from those companies and organizations that do. Types of economic activism Brand activism is the type of activism in which business plays a leading role in the processes of social change. Applying brand activism, businesses show concern for the communities they serve, and their economic, social, and environmental problems, which allows businesses to build sustainable and long-term relationships with the customers and prospects. Philip Kotler, Kotler and Sarkar defined the phenomenon as an attempt by firms to solve the global problems its future customers and employees care about. Consumer activism is activism on behalf of consumers for consumer protection or by consumers themselves. For insta ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Activism
Activism (or Advocacy) consists of efforts to promote, impede, direct or intervene in Social change, social, Political campaign, political, economic or Natural environment, environmental reform with the desire to make Social change, changes in society toward a perceived greater good. Forms of activism range from Mandate (politics), mandate building in a community (including writing letters to newspapers), petitioning elected officials, running or contributing to a political campaign, preferential patronage (or boycott) of businesses, and demonstrative forms of activism like Demonstration (protest), rallies, Demonstration (people), street marches, strikes, sit-ins, or hunger strikes. Activism may be performed on a day-to-day basis in a wide variety of ways, including through the creation of art (artivism), computer hacking (hacktivism), or simply in how one chooses to spend their money (economic activism). For example, the refusal to buy clothes or other merchandise from a comp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
