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Bra
A bra, short for brassiere or brassière (, or ; ), is a form-fitting undergarment that is primarily used to support and cover breasts. It can serve a range of other practical and aesthetic purposes, including enhancing or reducing the appearance of breast size and creating cleavage. Bras can also serve specific functions, such as nursing bras to facilitate breastfeeding or sports bras to minimize discomfort during exercise. A typical bra consists of a chest band that wraps around the torso, supporting two breast cups that are held in place by shoulder straps. A bra is usually closed in the back by a hook and eye fastener. However, bras are available in a large range of styles, whose designs can vary widely. Initially, the bra was exclusively an undergarment, but the sports bra has gained acceptance as outerwear, as have fashions that deliberately expose the bra straps. The bra gained widespread adoption in the early twentieth century, when it largely replaced the corse ...
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Bralessness
In Western society, since the 1960s, there has been a slow but steady trend towards bralessness among a number of women, especially millennials, who have expressed opposition to and are giving up wearing bras. In 2016, '' Allure'' magazine fashion director Rachael Wang wrote, "Going braless is as old as feminism, but it seems to be bubbling to the surface more recently as a direct response to Third Wave moments like #freethenipple hashtag campaign, increased trans-visibility like Caitlyn Jenner's ''Vanity Fair'' cover ... and Lena Dunham's show ''Girls''." Women choose to go braless due to discomfort, health-related issues, their cost, and for social reasons, often having to do with self-acceptance and political expression. Women have protested the physical and cultural restrictions imposed by bras over many years. A feminist protest at the 1968 Miss America contest is often seen as the beginning of the anti-bra movement, prompting manufacturers to market new designs tha ...
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Push-up Bra
There are a great many brassiere designs that are suitable for a wide variety of business and social settings and suitable to wear with a variety of outer clothing. The bra's shape, coverage, functionality, fit, fashion, fabric, and colour can vary widely. Some bras are designed to offer basic, practical support and coverage while others are purposefully sexual, sensual, or revealing. Manufacturers' bra designs and styles constantly change. There is no standardized system for categorizing bras, and they are made in a wide variety of designs, including those listed here and others like bridal bra, plus size bra, vintage bra, leather bra, belly dance bra. Many bras fulfil more than one purpose, like a balconette bra made of sheer material. __TOC__ List of bra design terms Shape *Backless: Suitable for bare-shoulder outer garments like a backless evening gown that exposes the back. * Balconette: The cup cut is horizontal which creates a lift upwards, like a balcony, but ...
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Cleavage (breasts)
Cleavage is the narrow depression or hollow between the breasts of a woman. The superior portion of cleavage may be accentuated by clothing such as a low-cut neckline that exposes the division, and often the term is used to describe the low neckline itself, instead of the term décolletage. Joseph Breen, head of the U.S. film industry's Production Code Administration, coined the term in its current meaning when evaluating the 1943 film ''The Outlaw'', starring Jane Russell. The term was explained in ''Time'' magazine on August 5, 1946. It is most commonly used in the parlance of Western female fashion to refer to necklines that reveal or emphasize ''décolletage'' (display of the upper breast area). In many cultures, though not all, men typically derive erotic pleasure from the visible display of cleavage. This tendency has been attributed to many reasons, including evolutionary psychology, a patriarchal revolution, and dissociation from breastfeeding. Since at least the 15t ...
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Wonderbra
The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1955, the brand was developed in Canada. Moses (Moe) Nadler, founder and majority owner of the Canadian Lady Corset Company, licensed the trademark for the Canadian market in 1939. By the 1960s the Canadian Lady brand had become known in Canada as "Wonderbra, the company." In 1961 the company introduced the Model 1300 plunge push-up bra. This bra became one of the best-selling Canadian styles and is virtually identical to today's Wonderbra. In 1968, Canadian Lady changed its name to Canadian Lady-Canadelle Inc., was sold to Consolidated Foods (now Sara Lee Corporation), and later became Canadelle Inc. During the 1970s Wonderbra was repositioned as the company's fashionable and sexy brand, and became the Canadian market leader.Mintzberg (1984), p. 76. In 1991, the push-up Wonderbra became a sensation in the UK, alt ...
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Training Bra
A training bra (also trainer bra, starter bra, or first bra) is a lightweight brassiere designed for girls who have begun to develop breasts, at Tanner stage II and III. The training bra is intended to be worn during puberty when the breasts are not yet large enough to fit a standard-sized bra. Training bras often provide minimal or no support, and may serve aesthetic purposes to fulfill cultural norms and local beauty standards. Training bras are usually made of a lightweight material. They are unlined and feature a soft, elastic bra band and soft bra cups. Some have begun wearing sports bras as their first bra, which are similar in construction. Prior to the marketing of training bras in the 1960s, a preteen or young teen in Western countries usually wore a camisole. Receiving one's first bra may be seen as a long-awaited rite of passage in one's life, signifying one's coming of age. Bras for pre-teens and those entering puberty were first marketed during the early 20th centur ...
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Victoria's Secret
Victoria's Secret is an American lingerie, clothing, and beauty retailer known for high visibility marketing and branding, starting with a popular catalog and followed by an annual fashion show with supermodels dubbed Angels. As the largest retailer of lingerie in the United States, the brand has struggled since 2016 due to shifting consumer preferences and controversy surrounding corporate leadership's business practices. Founded in 1977 by Roy and Gaye Raymond, the company's five lingerie stores were sold to Leslie Wexner in 1982. Wexner rapidly expanded into American shopping malls, growing the company into 350 stores nationally with sales of $1 billion by the early 1990s when Victoria's Secret became the largest lingerie retailer in the United States. From 1995 through 2018, the Victoria's Secret Fashion Show was an essential part of the brand's image featuring an annual runway spectacle of models promoted by the company as fantasy Angels. The 1990s saw the company's furth ...
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Nursing Bra
A nursing bra is a specialized brassiere that provides additional support to women who are lactating and permits comfortable breastfeeding without the need to remove the bra. This is accomplished by specially designed bra cups that include flaps which can be opened with one hand to expose the nipple. The flap is usually held closed with a simple clasp or hook. Purpose A nursing bra is designed to provide quick and easy access to the breast for the purpose of breastfeeding an infant. It typically has flaps or panels that can be unclipped and folded down or to the side with one hand. Nursing bras can be worn under a variety of outer garments. Changes during pregnancy Measurements for an appropriate nursing bra can be performed by a lactation consultant. Women can choose nursing bras with strong side and undercup support and an extra-wide back for optimal support. Nursing bras usually have up to four rows of hooks in the rear closure to allow the woman to adjust her band size to ...
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Sports Bra
A sports bra is a bra that provides support to the breasts during physical exercise. Sturdier than typical bras, they minimize breast movement and alleviate discomfort. Many women wear sports bras to reduce pain and physical discomfort caused by breast movement during exercise. Some sports bras are designed to be worn as outerwear during exercise such as running. There are also sports bras with extra padding for exercises that involve some kind of trauma to the breasts. The sports bra was deemed a serious innovation which gave women the confidence and comfort to play sports, which came with a revolution in women's sport. In 2022 its inventors, Lisa Lindahl, Polly Palmer Smith, and Hinda Miller (formerly Hinda Schreiber), were admitted to the US National Inventors Hall of Fame. History The first commercially available sports bra was the "Free Swing Tennis Bra" introduced by Glamorise Foundations, Inc. in 1975. The first general exercise bra, initially called a "jockbra", w ...
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Undergarment
Undergarments, underclothing, or underwear are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments from being soiled or damaged by Human waste, bodily excretions, to lessen the friction of outerwear against the skin, to shape the body, and to provide concealment or support for parts of it. In cold weather, long underwear is sometimes worn to provide additional warmth. Special types of undergarments have religious significance. Some items of clothing are designed as undergarments, while others, such as T-shirts and certain types of shorts, are appropriate both as undergarments and as outer clothing. If made of suitable material or textile, some undergarments can serve as nightwear or swimsuits, and some are intended for sexual attraction or visual appeal. Undergarments are generally of two types, those that are worn to cover the torso and those that are wo ...
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Caresse Crosby
Caresse Crosby (born Mary Phelps Jacob; April 20, 1892 – January 24, 1970) was the first recipient of a patent for the modern bra, an American patron of the arts, publisher, and the "literary godmother to the Lost Generation of expatriate writers in Paris." She and her second husband, Harry Crosby, founded the Black Sun Press, which was instrumental in publishing some of the early works of many authors who would later become famous, among them Ernest Hemingway, Archibald MacLeish, Henry Miller, Anaïs Nin, Kay Boyle, Charles Bukowski, Hart Crane, and Robert Duncan. Crosby's parents, William Hearn Jacob and Mary (née Phelps) Jacob, were both descended from American colonial families—her father from the Van Rensselaer family, and her mother from William Phelps. In 1915, Mary (nicknamed Polly) married Richard R. Peabody, another blue-blooded Bostonian whose family had arrived in New Hampshire in 1635. They had two children, but while her husband was away at war, she met H ...
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Warnaco Group
The Warnaco Group, Inc. was an American Textile industry, textile/clothing corporation which designed, sourced, marketed, Brand licensing, licensed, and distributed a wide range of underwear, Sportswear (fashion), sportswear, and swimwear worldwide. Its products were sold under several brand names including Calvin Klein, Speedo, Chaps, Warner's, and Olga. On 31 October 2012, the company announced that it would be acquired by PVH (company), PVH for $2.8 billion in cash and stock. The deal that will give the PVH (company), PVH more control of the Calvin Klein clothing brand as it will unite Calvin Klein formal, underwear, jeans and sportswear lines. It was acquired by PVH (company), PVH in Feb 2013. History Dr. Warner's Health Corsets In the late 19th century, Dr. Lucien Warner, a prominent physician gave up his Cortlandville, New York, Cortlandville, NY practice to begin a new career on the medical lecturing circuit, specializing in women's health issues. Dr. Warner lectured ...
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Bralette
A bralette is a lightweight bra without an underwire, designed primarily for comfort. Bralettes are also sometimes worn as outerwear top,Linda DyettThe Bralette Is Back. This Time Blouses Are Optional ''The New York Times'', 2019-07-31 and are also designed as undershirts for girls developing breasts. Popularity In the 2010s and early 2020s, bralettes and soft bras started gaining in popularity, at the expense of underwired and padded bras. Some brands such as Victoria's Secret failed to follow this trend and adjust; as a result of which their sales decreased significantly. In 2017, the sales of cleavage-enhancing bras fell by 45% while, at Marks & Spencer, sales of wireless bras grew by 40%. Some have attributed the rising popularity of bralettes to a new focus on the "athletic body, health and wellbeing", more than "about the male gaze," while others suggest a connection to the #MeToo movement. Bralettes also became popular during the COVID-19 lockdowns due to a focus on com ...
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