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Back Cover Copy
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Copywriters help create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, website and social media posts, and other marketing communications. Employment Many copywriters are employed in marketing departments, advertising agencies, public relations firms, copywriting agencies, or are self-employed as freelancers, where clients range from small to large companies. *Advertising agencies usually hire copywriters as part of a creative team, in which they are partnered with art directors or creative directors. The copywriter writes a copy or script for an advert ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social media'' arise due to the variety of stand-alone and built-in social media services currently available, there are some common features: # Social media are interactive Web 2.0 Internet-based applications. # User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media. # Users create service-specific profiles for the website or app that are designed and maintained by the social media organization. # Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests that platforms are user-centric and enable communal ac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Content Writing Services
Content writing services (also known as online content writing services and content marketing services) is a category of work that first surfaced in the early 1990s, due to an exponential rise in online activities.NBC News (2016)"This Is What the Internet Looked Like in the 1990s" ''NBC News'', Retrieved 2016-02-05 Content writing services are firms,companies or group of writers that provide services such as blog writing for websites, web content writing, marketing material content, white papers, research articles, proof reading services, infographic content, social media content, press releases, product descriptions, copywriting services, proofreading and editing and many more. Content writing services generally charge a fixed per word rate which is popularly known as PPW (pay per word or price per word). However, many content writing firms also have pricing plans that offer fixed amount of content against subscription plans. History Adoption of the World Wide Web spread across ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Page Layout
In graphic design, page layout is the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives. The high-level page layout involves deciding on the overall arrangement of text and images, and possibly on the size or shape of the medium. It requires intelligence, sentience, and creativity, and is informed by culture, psychology, and what the document authors and editors wish to communicate and emphasize. Low-level pagination and typesetting are more mechanical processes. Given certain parameters such as boundaries of text areas, the typeface, and font size, justification preference can be done in a straightforward way. Until desktop publishing became dominant, these processes were still done by people, but in modern publishing, they are almost always automated. The result might be published as-is (as for a residential phone book interior) or might be tweaked by a graphic designer (as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Speechwriting
A speechwriter is a person who is hired to prepare and write speeches that will be delivered by another person. Speechwriters are employed by many senior-level elected officials and executives in the government and private sectors. They can also be employed to write for weddings and other social occasions. Skills and training A speechwriter works directly with senior executives or leaders to determine what points, themes, positions, or messages the executive would like to cover. Speechwriters need to be able to accept criticism and comments on the different drafts of the speech, and be able to incorporate the proposed changes into the draft. Speechwriters have to be able to work on several different speeches at once, and manage their time so that they can meet strict deadlines for finishing the speech on time. Speechwriters must also be able to accept anonymity, because with few exceptions, speechwriters are not officially credited or acknowledged. This aspect creates a dilemma fo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fact Checking
Fact-checking is the process of verifying factual information, in order to promote the veracity and correctness of reporting. Fact-checking can be conducted before (''ante hoc'') or after (''post hoc'') the text is published or otherwise disseminated. Internal fact-checking is such checking done in-house by the publisher; when the text is analyzed by a third party, the process is called external fact-checking. The US remains the largest market for fact-checking. Research suggests that fact-checking does indeed correct perceptions among citizens, as well as discourage politicians from spreading false or misleading claims. However, corrections may decay over time or be overwhelmed by cues from elites that promote less accurate claims. Political fact-checking is sometimes criticized as being opinion journalism. A review of US politics fact-checkers shows a mixed result of whether fact-checking is an effective way to reduce misconceptions, and whether the method is reliable. Histo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Proofreading
Proofreading is the reading of a galley proof or an electronic copy of a publication to find and correct reproduction errors of text or art. Proofreading is the final step in the editorial cycle before publication. Professional Traditional method A "galley proof" (familiarly, "a proof") is a typeset version of copy or a manuscript document. It may contain typographical errors ("printer's errors"), as a result of human error during typesetting. Traditionally, a proofreader looks at an increment of text on the copy, compares it to the corresponding typeset increment, and then marks any errors (sometimes called "line edits") using standard proofreaders' marks. Unlike copy editing, the defining procedure of a proofreading service is to work directly with two sets of information at the same time. Proofs are then returned to the typesetter for correction. Correction-cycle proofs will typically have one descriptive term, such as "bounce", "bump", or "revise" unique to the departmen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Copy Editing
Copy editing (also known as copyediting and manuscript editing) is the process of revising written material ( copy) to improve readability and fitness, as well as ensuring that text is free of grammatical and factual errors. ''The Chicago Manual of Style'' states that manuscript editing encompasses "simple mechanical corrections (mechanical editing) through sentence-level interventions (line, or stylistic, editing) to substantial remedial work on literary style and clarity, disorganized passages, baggy prose, muddled tables and figures, and the like (substantive editing)". In the context of print publication, copy editing is done before typesetting and again before proofreading. Outside traditional book and journal publishing, the term ''copy editing'' is used more broadly, and is sometimes referred to as proofreading, or the term ''copy editing'' sometimes includes additional tasks. Although copy editors are generally expected to make simple revisions to smooth awkward passages, t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid traffic (known as "natural" or "Organic search, organic" results) rather than direct traffic or Online advertising, paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic databases and search engines, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or Keyword research, keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the sear ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Creative Director
A creative director (or creative supervisor) is a person who makes high-level creative decisions and, with those decisions, oversees the creation of creative assets such as advertisements, products, events, or logos. Creative director positions are often found within the television production, graphic design, film, music, video game, fashion, advertising, media, or entertainment industries, but may be found in other creative organizations such as web development and software development firms as well. A creative director is a vital role in all of the arts and entertainment industries and can be seen as another element in any product development process. The creative director may also assume the roles of an art director, copywriter, or lead designer. The responsibilities of a creative director include leading the communication design, interactive design, and concept forward in any work assigned. For example, this responsibility is often seen in industries related to advertisement. T ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Art Director
Art director is the title for a variety of similar job functions in theater, advertising, marketing, publishing, fashion, film industry, film and television, the Internet, and video games. It is the charge of a sole art director to supervise and unify the vision of an artistic production. In particular, they are in charge of its overall visual appearance and how it visual communication, communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. The art director makes decisions about visual elements, what artistic style (visual arts), style(s) to use, and when to use motion graphic design, motion. One of the biggest challenges art directors face is translating desired moods, messages, concepts, and underdeveloped ideas into imagery. In the brainstorming process, art directors, colleagues and clients explore ways the finished piece or scene could look. At times, the art director is responsible for solidifying the vision of the col ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Copywriting Agency
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Copywriters help create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, website and social media posts, and other marketing communications. Employment Many copywriters are employed in marketing departments, advertising agencies, public relations firms, copywriting agencies, or are self-employed as freelancers, where clients range from small to large companies. *Advertising agencies usually hire copywriters as part of a creative team, in which they are partnered with art directors or creative directors. The copywriter writes a copy or script for an advertis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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