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Aware Records (Atlanta)
Aware Records is an American record label. The label has worked with a range of artists, including John Mayer, Train, Five for Fighting, Mat Kearney, and Guster. History Aware Records was founded in 1993 by Gregg Latterman with the simple intention to find unsigned acts and increase their national exposure through a compilation album. In the fall of 1995, the label formed the inaugural Aware Tour. The first tour led to national tours from 1996 to 1999. In July 1997, Aware entered into an agreement with Columbia Records providing the major label with grassroots artist development, and Aware access to national marketing and distribution. The 2003 Aware Tour featured Toad the Wet Sprocket as headliner, with Aware bands Wheat and Bleu as supporting acts. Aware's joint venture with Columbia Records was renewed in the summer of 2002. Through Aware's relationship with Columbia Records, they have released full-length albums by artists such as Train, Five for Fighting and John Mayer. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gregg Latterman
Gregg Latterman is an American entrepreneur, academic, and angel investor. The founder of Aware Records, he teaches "Positive Entrepreneurship: Profits and Meaning" at Northwestern University, and lectures on innovation and entrepreneurship at the Kellogg School of Management. A passionate music fan, Latterman put together a compilation CD of his favorite unsigned bands in 1993. He released it on his own label, and quit his job as a CPA on the day it came out. The label, Aware, became "one of the most durable and influential independent forces in music," with Latterman helping to launch the careers of artists including John Mayer, Train, Mat Kearney, Hootie & The Blowfish, and Five For Fighting. In 2012, after more than 25 million records were sold on Aware, Latterman decided to return to school. He attended the University of Pennsylvania, and earned a master's degree in positive psychology under Martin Seligman. In 2014 he began teaching at Northwestern, where his classes e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |