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Audience Segmentation
Audience segmentation is a process of dividing people into homogeneous subgroups based upon defined criterion such as product usage, demographics, psychographics, communication behaviors and media use. Audience segmentation is used in commercial marketing so advertisers can design and tailor products and services that satisfy the targeted groups. In social marketing, audiences are segmented into subgroups and assumed to have similar interests, needs and behavioral patterns and this assumption allows social marketers to design relevant health or social messages that influence the people to adopt recommended behaviors. Audience segmentation is widely accepted as a fundamental strategy in communication campaigns to influence health and social change. Audience segmentation makes campaign efforts more effective when messages are tailored to the distinct subgroups and more efficient when the target audience is selected based on their susceptibility and receptivity. Criteria for audien ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subgroup
In group theory, a branch of mathematics, given a group ''G'' under a binary operation ∗, a subset ''H'' of ''G'' is called a subgroup of ''G'' if ''H'' also forms a group under the operation ∗. More precisely, ''H'' is a subgroup of ''G'' if the restriction of ∗ to is a group operation on ''H''. This is often denoted , read as "''H'' is a subgroup of ''G''". The trivial subgroup of any group is the subgroup consisting of just the identity element. A proper subgroup of a group ''G'' is a subgroup ''H'' which is a proper subset of ''G'' (that is, ). This is often represented notationally by , read as "''H'' is a proper subgroup of ''G''". Some authors also exclude the trivial group from being proper (that is, ). If ''H'' is a subgroup of ''G'', then ''G'' is sometimes called an overgroup of ''H''. The same definitions apply more generally when ''G'' is an arbitrary semigroup, but this article will only deal with subgroups of groups. Subgroup tests Suppose th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Income
Income is the consumption and saving opportunity gained by an entity within a specified timeframe, which is generally expressed in monetary terms. Income is difficult to define conceptually and the definition may be different across fields. For example, a person's income in an economic sense may be different from their income as defined by law. An extremely important definition of income is Haig–Simons income, which defines income as ''Consumption + Change in net worth'' and is widely used in economics. For households and individuals in the United States, income is defined by tax law as a sum that includes any wage, salary, profit, interest payment, rent, or other form of earnings received in a calendar year.Case, K. & Fair, R. (2007). ''Principles of Economics''. Upper Saddle River, NJ: Pearson Education. p. 54. Discretionary income is often defined as gross income minus taxes and other deductions (e.g., mandatory pension contributions), and is widely used as a basis to co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Health Communicator
Health, according to the World Health Organization, is "a state of complete physical, mental and social well-being and not merely the absence of disease and infirmity".World Health Organization. (2006)''Constitution of the World Health Organization''– ''Basic Documents'', Forty-fifth edition, Supplement, October 2006. A variety of definitions have been used for different purposes over time. Health can be promoted by encouraging healthful activities, such as regular physical exercise and adequate sleep, and by reducing or avoiding unhealthful activities or situations, such as smoking or excessive stress. Some factors affecting health are due to individual choices, such as whether to engage in a high-risk behavior, while others are due to structural causes, such as whether the society is arranged in a way that makes it easier or harder for people to get necessary healthcare services. Still, other factors are beyond both individual and group choices, such as genetic disorders. H ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dilemma
A dilemma ( grc-gre, δίλημμα "double proposition") is a problem offering two possibilities, neither of which is unambiguously acceptable or preferable. The possibilities are termed the ''horns'' of the dilemma, a clichéd usage, but distinguishing the dilemma from other kinds of predicament as a matter of usage. Terminology The term ''dilemma'' is attributed by Gabriel Nuchelmans to Lorenzo Valla in the 15th century, in later versions of his logic text traditionally called ''Dialectica''. Valla claimed that it was the appropriate Latin equivalent of the Greek ''dilemmaton''. Nuchelmans argued that his probable source was a logic text of c.1433 of George of Trebizond. He also concluded that Valla had reintroduced to the Latin West a type of argument that had fallen into disuse. Valla's neologism did not immediately take hold, preference being given to the established Latin term ''complexio'', used by Cicero, with ''conversio'' applied to the upsetting of dilemmatic reason ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Utility
As a topic of economics, utility is used to model worth or value. Its usage has evolved significantly over time. The term was introduced initially as a measure of pleasure or happiness as part of the theory of utilitarianism by moral philosophers such as Jeremy Bentham and John Stuart Mill. The term has been adapted and reapplied within neoclassical economics, which dominates modern economic theory, as a utility function that represents a single consumer's preference ordering over a choice set but is not comparable across consumers. This concept of utility is personal and based on choice rather than on pleasure received, and so is specified more rigorously than the original concept but makes it less useful (and controversial) for ethical decisions. Utility function Consider a set of alternatives among which a person can make a preference ordering. The utility obtained from these alternatives is an unknown function of the utilities obtained from each alternative, not the sum of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Health Equity
Health equity arises from access to the social determinants of health, specifically from wealth, power and prestige. Individuals who have consistently been deprived of these three determinants are significantly disadvantaged from health inequities, and face worse health outcomes than those who are able to access certain resources. It is not equity to simply provide every individual with the same resources; that would be equality. In order to achieve health equity, resources must be allocated based on an individual need-based principle. According to the World Health Organization, "Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity". The quality of health and how health is distributed among economic and social status in a society can provide insight into the level of development within that society. Health is a basic human right and human need, and all human rights are interconnected. Thus, health must be discussed ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Health Intervention
A public health intervention is any effort or policy that attempts to improve mental and physical health on a population level. Public health interventions may be run by a variety of organizations, including governmental health departments and non-governmental organizations (NGOs). Common types of interventions include screening programs, vaccination, food and water supplementation, and health promotion. Common issues that are the subject of public health interventions include obesity, drug, tobacco, and alcohol use, and the spread of infectious disease, e.g. HIV. A policy may meet the criteria of a public health intervention if it prevents disease on both the individual and community level and has a positive impact on public health. Types Health interventions may be run by a variety of organizations, including health departments and private organizations. Such interventions can operate at various scales, such as on a global, country, or community level. The whole populat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Geodemographics
Geodemography is the study of people based on where they live.; it links the sciences of demography, the study of human population dynamics, and geography, the study of the locational and spatial variation of both physical and human phenomena on Earth, along with sociology. It includes the application of geodemographic classifications for business, social research and public policy but has a parallel history in academic research seeking to understand the processes by which settlements (notably, cities) evolve and neighborhoods are formed. Geodemographic systems estimate the most probable characteristics of people based on the pooled profile of all people living in a small area near a particular address. Origins The origins of geodemographics are often identified as Charles Booth and his studies of deprivation and poverty in early twentieth century London, and the Chicago School of sociology. Booth developed the idea of 'classifying neighborhoods', exemplified by his multivariate c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Relationship
A social relation or also described as a social interaction or social experience is the fundamental unit of analysis within the social sciences, and describes any voluntary or involuntary interpersonal relationship between two or more individuals within and/or between groups. The group can be a language or kinship group, a social institution or organization, an economic class, a nation, or gender. Social relations are derived from human behavioral ecology, and, as an aggregate, form a coherent social structure whose constituent parts are best understood relative to each other and to the ecosystem as a whole. Fundamental inquiries into the nature of social relations feature in the work of sociologists such as Max Weber in his theory of social action. Social relationships are composed of both positive (affiliative) and negative (agonistic) interactions, representing opposing effects. Categorizing social interactions enables observational and other social research, such as Gemeinsch ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Theory
A theory is a rational type of abstract thinking about a phenomenon, or the results of such thinking. The process of contemplative and rational thinking is often associated with such processes as observational study or research. Theories may be scientific, belong to a non-scientific discipline, or no discipline at all. Depending on the context, a theory's assertions might, for example, include generalized explanations of how nature works. The word has its roots in ancient Greek, but in modern use it has taken on several related meanings. In modern science, the term "theory" refers to scientific theories, a well-confirmed type of explanation of nature, made in a way consistent with the scientific method, and fulfilling the criteria required by modern science. Such theories are described in such a way that scientific tests should be able to provide empirical support for it, or empirical contradiction ("falsify") of it. Scientific theories are the most reliable, rigorous, and compr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Psychosocial
The psychosocial approach looks at individuals in the context of the combined influence that psychological factors and the surrounding social environment have on their physical and mental wellness and their ability to function. This approach is used in a broad range of wikt:helping profession, helping professions in health and social care settings as well as by medical and social science researchers. Background Adolf Meyer (psychiatrist), Adolf Meyer in the late 19th century stated that; "We cannot understand the individual presentation of mental illness, [and perpetuating factors] without knowing how that person functions in the environment." Psychosocial assessment stems from this idea. The relationship between mental and emotional wellbeing and the environment was first commonly applied by Erik Erikson in his description of the Erikson's stages of psychosocial development, stages of psychosocial development. Mary Richmond considered there to be a strict relationship between ca ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Asian-American
Asian Americans are Americans of Asian ancestry (including naturalized Americans who are immigrants from specific regions in Asia and descendants of such immigrants). Although this term had historically been used for all the indigenous peoples of the continent of Asia, the usage of the term "Asian" by the United States Census Bureau only includes people with origins or ancestry from the Far East, Southeast Asia, and the Indian subcontinent and excludes people with ethnic origins in certain parts of Asia, including West Asia who are now categorized as Middle Eastern Americans. The "Asian" census category includes people who indicate their race(s) on the census as "Asian" or reported entries such as "Chinese, Indian, Filipino, Vietnamese, Indonesian, Korean, Japanese, Pakistani, Malaysian, and Other Asian". In 2020, Americans who identified as Asian alone (19,886,049) or in combination with other races (4,114,949) made up 7.2% of the U.S. population. Chinese, Indian, and Filip ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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