Asay (Arsacid King)
Asay may refer to: People * Alma Asay, American co-founder of a legal technology company * Amanda Asay (1988–2022), Canadian baseball and ice hockey player * Carlos E. Asay (1926–1999), American general authority * Chuck Asay (born 1942), American cartoonist * Daniel V. Asay (1847–1930), American iceboat racer * David Asay (born 1925), American politician * Katrina Asay (born 1957), American politician * Mark Asay (1964–2017), American spree killer Places

* Asay, Utah, an abandoned town located in Garfield County, Utah {{disambiguation, geo, surname ...
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Alma Asay
Alma Asay was the CEO and co-founder, along with Dana Peterson, of Allegory Law, a legal technology company that provided a software platform for litigation management. Asay founded the company after departing a career at Gibson, Dunn & Crutcher, Gibson Dunn & Crutcher, where she learned from and worked with top litigation attorney Orin Snyder working on complex litigation. Allegory Law, during its infancy, like many startups, has had bumpy moments. Disagreements with Peterson lead to the founding team breakup, and Asay had to sell her home to fund the startup, leading to her having to stay on couches of friends and family to extend her financial runway. In addition, in the early stages of the startup, the members of Asay's engineering team were paid in equity; and when they decided the product was ready to launch, Asay disagreed, thinking more work was needed. This forced the company to a standstill, and it took a year to raise the money needed to buy out her partners so she coul ...
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