Architype Schwitters
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Architype Schwitters
Architype Schwitters is a geometric sans-serif typeface based upon a 1927 phonetic alphabet designed by Kurt Schwitters (1887–1948). The digital revival, shown at right, was produced by Freda Sack and David Quay of The Foundry. Like many new experimental types to arise from the early twentieth century avant garde in Europe, Schwitters' type is an attempt to remake the Western writing system through reduction, and the abandonment of idiosynchronies. Schwitters proposed a monocase system, adopting a rectilinear interpretation of roman capitals, and contrasting these with six vowel alternate characters, A, e, J, O, Ü, and y scaled to the same height but based upon Carolingian lowercase. The vowel alternates, though primarily used for the short sound, are used somewhat indiscriminately in his print work. Unlike his contemporaries, Herbert Bayer, Theo van Doesburg, and Jan Tschichold all who produced experimental ''universal'' alphabets that rejected uppercase, Schwitters retained th ...
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Sans-serif
In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called " serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than serif typefaces. They are often used to convey simplicity and modernity or minimalism. Sans-serif typefaces have become the most prevalent for display of text on computer screens. On lower-resolution digital displays, fine details like serifs may disappear or appear too large. The term comes from the French word , meaning "without" and "serif" of uncertain origin, possibly from the Dutch word meaning "line" or pen-stroke. In printed media, they are more commonly used for display use and less for body text. Before the term "sans-serif" became common in English typography, a number of other terms had been used. One of these outmoded terms for sans-serif was gothic, which is still used in East Asian typography and sometimes seen in typefac ...
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Kurt Schwitters
Kurt Hermann Eduard Karl Julius Schwitters (20 June 1887 – 8 January 1948) was a German artist who was born in Hanover, Germany. Schwitters worked in several genres and media, including dadaism, Constructivism (art), constructivism, surrealism, poetry, sound, painting, sculpture, graphic design, typography, and what came to be known as installation art. He is most famous for his collages, called ''Merz (art style), Merz Pictures''. Early influences and the beginnings of Merz, 1887–1922 Hanover Kurt Schwitters was born on 20 June 1887 in Hanover, at Rumannstraße No.2, now: No. 8, the only child of Eduard Schwitters and his wife Henriette (née Beckemeyer). His father was (co-)proprietor of a ladies' clothes shop. The business was sold in 1898, and the family used the money to buy some properties in Hanover, which they rented out, allowing the family to live off the income for the rest of Schwitters's life in Germany. In 1893, the family moved to Waldstraße (later renamed t ...
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Herbert Bayer
Herbert Bayer (April 5, 1900 – September 30, 1985) was an Austrian and American graphic designer, painter, photographer, sculptor, art director, environmental and interior designer, and architect. He was instrumental in the development of the Atlantic Richfield Company's corporate art collection until his death in 1985. Biography Training and Bauhaus years Bayer apprenticed under the artist Georg Schmidthammer in Linz. Leaving the workshop to study at the Darmstadt Artists' Colony, he became interested in Walter Gropius's Bauhaus manifesto. After Bayer had studied for four years at the Bauhaus under such teachers as Wassily Kandinsky, Paul Klee and László Moholy-Nagy, Gropius appointed Bayer director of printing and advertising. In the spirit of reductive minimalism, Bayer developed a crisp visual style and adopted use of all-lowercase, sans serif typefaces for most Bauhaus publications. Bayer is one of several typographers of the period including Kurt Schwitters and J ...
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Theo Van Doesburg
Theo van Doesburg (, 30 August 1883 – 7 March 1931) was a Dutch artist, who practiced painting, writing, poetry and architecture. He is best known as the founder and leader of De Stijl. He was married to artist, pianist and choreographer Nelly van Doesburg. Early life Theo van Doesburg was born Christian Emil Marie Küpper on 30 August 1883, in Utrecht, Netherlands, as the son of the photographer and Henrietta Catherina Margadant. After a short period of training in acting and singing, he decided to become a storekeeper. He always regarded his stepfather, Theodorus Doesburg, to be his natural father, so that his first works are signed with Theo Doesburg, to which he later added "van". Career His first exhibition was in 1908. From 1912 onwards, he supported his works by writing for magazines. He considered himself to be a modern painter, at that time, although his early work is in line with the Amsterdam Impressionists and is influenced by Vincent van Gogh, both in sty ...
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Jan Tschichold
Jan Tschichold (born Johannes Tzschichhold, also known as Iwan Tschichold, or Ivan Tschichold; 2 April 1902 – 11 August 1974) was a German calligrapher, typographer and book designer. He played a significant role in the development of graphic design in the 20th century – first, by developing and promoting principles of typographic modernism, and subsequently idealizing conservative typographic structures. His direction of the visual identity of Penguin Books in the decade following World War II served as a model for the burgeoning design practice of planning corporate identity programs. He also designed the typeface Sabon. Life Tschichold was the son of a provincial signwriter, and he was trained in calligraphy. In 1919, he began in the class of Hermann Delitzsch a study on the Leipziger Akademie der Künste (Leipzig Academy of the Arts). Due to his extraordinary achievements, he soon became a master pupil of the rector of Walter Tiemann, a type designer with the Ge ...
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Hangeul
The Korean alphabet, known as Hangul, . Hangul may also be written as following South Korea's standard Romanization. ( ) in South Korea and Chosŏn'gŭl in North Korea, is the modern official writing system for the Korean language. The letters for the five basic consonants reflect the shape of the speech organs used to pronounce them, and they are systematically modified to indicate phonetic features; similarly, the vowel letters are systematically modified for related sounds, making Hangul a featural writing system. It has been described as a syllabic alphabet as it combines the features of alphabetic and syllabic writing systems, although it is not necessarily an abugida. Hangul was created in 1443 CE by King Sejong the Great in an attempt to increase literacy by serving as a complement (or alternative) to the logographic Sino-Korean '' Hanja'', which had been used by Koreans as its primary script to write the Korean language since as early as the Gojoseon per ...
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Brahmic Script
The Brahmic scripts, also known as Indic scripts, are a family of abugida writing systems. They are used throughout the Indian subcontinent, Southeast Asia and parts of East Asia. They are descended from the Brahmi script of ancient India and are used by various languages in several language families in South, East and Southeast Asia: Indo-Aryan, Dravidian, Tibeto-Burman, Mongolic, Austroasiatic, Austronesian, and Tai. They were also the source of the dictionary order (''gojūon'') of Japanese ''kana''. History Brahmic scripts descended from the Brahmi script. Brahmi is clearly attested from the 3rd century BCE during the reign of Ashoka, who used the script for imperial edicts, but there are some claims of earlier epigraphy found on pottery in southern India and Sri Lanka. The most reliable of these were short Brahmi inscriptions dated to the 4th century BCE and published by Robin Coningham, Coningham et al. (1996). Northern Brahmi gave rise to the Gupta scrip ...
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Architype Albers
Architype Albers is a modular stencil sans-serif typeface based upon a series of experiments between 1926 and 1931 by Josef Albers (1888–1976), German designer, educator and typographer. The Architype Albers typeface is one of a collection of several revivals of early twentieth century typographic experimentation designed by Freda Sack and David Quay of The Foundry. Albers studied art in Berlin, Essen, and Munich before enrolling as a student at the Bauhaus in Weimar in 1920. He began teaching in the preliminary course of the Department of Design in 1922, and was promoted to professor in 1925, the year the Bauhaus moved to Dessau. He taught there until the school was closed by the Nazis in 1933. Albers designed a series of stencil faces while teaching at the Dessau Bauhaus. The typeface is based on a limited palette of geometric forms combined in a size ratio of 1:3. Drawn on a grid, the elements of square, triangle, and circle combine to form letters with an economy of form. Ne ...
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Architype Aubette
The concept of an archetype (; ) appears in areas relating to behavior, historical psychology, and literary analysis. An archetype can be any of the following: # a statement, pattern of behavior, prototype, "first" form, or a main model that other statements, patterns of behavior, and objects copy, emulate, or "merge" into. Informal synonyms frequently used for this definition include "standard example", "basic example", and the longer-form "archetypal example"; mathematical archetypes often appear as "canonical examples". # the Platonic concept of ''pure form'', believed to embody the fundamental characteristics of a thing. # a collectively-inherited unconscious idea, a pattern of thought, image, etc., that is universally present, in individual psyches, as in Jungian psychology # a constantly-recurring symbol or motif in literature, painting, or mythology. This definition refers to the recurrence of characters or ideas sharing similar traits throughout various, seemingly un ...
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Architype Renner
Architype Renner is a geometric sans-serif typeface reproducing the experimental alternate characters of Paul Renner's 1927–29 typeface Futura for the Bauer foundry. Renner's original design for Futura shows the influence of Herbert Bayer's experimental "Universal" alphabet. The alternate characters Renner proposed for Futura were mostly deleted from the face's character set, resulting in a more conventional, and perhaps more economically successful typeface. Alternate characters were drawn for lowercase a, g, and r, and for some punctuation, and uppercase characters including German accents. Both lining and text figures were produced. The Renner Architype typeface is one of a collection of several revivals of early twentieth century typographic experimentation designed by Freda Sack and David Quay of The Foundry. See also *Architype Albers *Architype Aubette *Architype Bayer *Architype Schwitters *Architype van der Leck *Architype Van Doesburg Architype Van Doesburg is a ...
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Architype Van Der Leck
Architype van der Leck is a geometric sans-serif typeface, based upon the 1941 typeface designed by Bart van der Leck for the Dutch magazine ''Flax,'' a journal of the De Stijl art movement. The face is geometrically constructed, and based upon an earlier stencil lettering alphabet van der Leck designed in the early 1930s for use in branding and advertising Jo de Leeuw's prestigious Dutch department stores Metz & Co. The face shares structural similarities with Theo van Doesburg's 1919 geometric alphabet, and anticipates later typographic explorations of geometric reductionism of Wim Crouwel's 1967 ''New Alphabet'' and early digital faces like Zuzana Licko's faces ''Lo-Res'' and '' Emperor 8.'' The Architype van der Leck typeface is part of a collection of several revivals of early twentieth century typographic experimentation designed by Freda Sack and David Quay of The Foundry. See also *Architype Albers * Architype Aubette * Architype Bayer * Architype Renner * Architype ...
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